Mazda Demio

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Mazda Demio
2011 Mazda2 Touring -- 11-30-2010 2.jpg
Manufacturer Mazda
Also called Mazda2
Production 1996–present
Body and chassis
Class Supermini
Layout Front-engine, front-wheel-drive
Predecessor Mazda 121
Autozam Revue

The Mazda Demio is a supermini car produced by the Japanese manufacturer Mazda since 1996, currently in its fourth generation. It is also marketed globally as the Mazda2 and previously under other nameplates, including Mazda 121, Mazda Metro and Ford Festiva Mini Wagon.

The third generation Demio earned the 2008 World Car of the Year title,[1] while the fourth generation was awarded the 2014-2015 "Car of the Year".[2]


Originating with the introduction of the Mazda 121 in 1987, this B-segment small car was based on the Mazda D-platform. Ford also used a version of the first-generation DA 121 known as the Ford Festiva. Mazda later released the Autozam Revue in 1990 with the next generation of the D-platform DB. It was redesigned for January 1993, still based on the same DB platform. Kia also built versions of the DA and DB, both for itself and for Ford's sale as Ford Aspire in the United States which Kia sold as the Pride and Avella.

First generation (DW; 1996–2002)[edit]

First generation (DW)
2000-2002 Mazda 121 (DW Series 2) Shades Metro hatchback 02.jpg
Also called Mazda 121
Ford Festiva Mini Wagon
Production 1996–2002
Assembly Hiroshima, Japan (Hiroshima Plant)
Valencia, Spain (Ford Spain)
Bogotá, Colombia (CCA)
Body and chassis
Body style 5-door hatchback
Layout Front-engine, front-wheel-drive
Platform Mazda DW platform
Related Ford Fiesta
Engine 1.3 L I4 (petrol)
1.5 L I4 (petrol)
Wheelbase 2,390 mm (94.1 in)
Length 3,800 mm (149.6 in)
Width 1,670 mm (65.7 in)
Height 1,535 mm (60.4 in)

When it came to redesigning the Revue, Mazda came up with a tall hatchback, minivan-esque package (the Revue was already over 1,500 mm (59.1 in) tall). Introduced in a time full of negative press coverage, the Demio became a surprise hit for Mazda in Japan, and also foreshadows the current crop of B-segment minivans such as the Opel Meriva, Fiat Idea and the Renault Modus.

At its introduction in 1997, it won the Automotive Researchers' and Journalists' Conference Car of the Year award in Japan.

Production of the new Demio started in July 1996 (sold as the 121 outside Japan) used the DW platform. Ford retailed a version in Japan as the Ford Festiva Mini Wagon. In 1998, the Mazda logo was changed from the previous logo to the current logo. The Demio was updated in 1999 with a revised exterior, cabin air filtration, retuned automatic transmission, and available DSC due to a 2002 redesign.


  • 1.3 L B3-ME I4 (1996–1998)
  • 1.5 L B5-ME I4 (1996–1998)
  • 1.3 L B3E I4, 61 kW (82 hp)/ 108 N·m (80 lb·ft) (1999–2001)
  • 1.5 L B5E I4, 74 kW (99 hp)/ 127 N·m (94 lb·ft) (2000–2001)


The original DW model was produced in Mazda's Colombia plant as "Mazda Demio" until the end of 2007, when it was replaced by the DE model.

Second generation (DY; 2002–2007)[edit]

Second generation (DY)
Mazda-Demio-2nd 2003-front.jpg
Also called Mazda 2
Production 2002–2007
Assembly Hiroshima, Japan (Hiroshima Plant)[3]
Valencia, Spain (Ford Spain)
Body and chassis
Body style 5-door hatchback
Layout Front-engine, front-wheel-drive or four-wheel-drive[nb 1]
Platform Mazda DY platform
Related Ford Fiesta
Ford Fusion
Engine 1.3 L ZJ-VE I4 (petrol)
1.5 L ZY-VE I4 (petrol)
1.25 L MZI C2 I4 (petrol)
1.4 L MZI C4 I4 (petrol)
1.6 L MZI C6 I4 (petrol)
1.4 L I4 MZ-CDTi (diesel)
Transmission 5-speed manual
4-speed automatic
Wheelbase 2,490 mm (98.0 in)
Length 3,925 mm (154.5 in)
Width 1,680 mm (66.1 in)
Height 1,530 mm (60.2 in)
Curb weight 1,080 kg (2,381 lb)

The Demio was redesigned in 2002 on the DY platform. The Demio name continued in Japan, while the rest of the world dropped 121 and other names in favor of Mazda 2. Since debut, 2 has been well received by the market pushing its Japanese domestic sale to as high as 7th place.

2002–2004 Mazda 2 (DY) Genki (Australia)

The badge-engineered Ford version, the Ford Fusion, is no longer made, as Ford began importing the Ford Fiesta on the Global Ford B3 platform which is based[citation needed] on Mazda's DY platform.[4] The car is produced for Europe at a Ford plant in Valencia, Spain.[citation needed]

All Demios come with ABS and EBD, and stability control is optional. An innovative feature offered in Japan is e-4WD, a hybrid car-type system which uses an electric motor to power the rear wheels of this front wheel drive vehicle when needed. In the Demio, this system is used only as a traction aid, not for increased fuel economy as in most other vehicles.

Three trim levels were available in Japan, each targeted by Mazda at a different demographic:

  • Cozy for single women with special paint colors and an optional canvas sunroof
  • SPORT is for young men
  • Casual focuses on young families

In Europe, trim levels were S, TS and TS2. The TS and TS2 were renamed Antares and Capella in 2004. The Japanese 1.3 and 1.5 petrol engines are not available, but Ford's 1.25-litre 16 valve Sigma engine is used, and Mazda's 1.4 (in engine block is pressed Ford Motor CO) and 1.6 petrol, plus Fords 1.4 TDCi diesel are offered, but called 1.4 CDTi by Mazda. (Virtually all the engine parts are interchangeable with the 1.4 Diesel versions of the Ford Fiesta and Ford Fusion of the same period).

The Mazda 2 is sold with a variety of Z-family engines:

Mazda Demio:

  • 1.3 L ZJ-VE I4 91 PS (67 kW; 90 hp) at 6000 rpm, 12.6 kg·m (124 N·m; 91 lb·ft) at 3500 rpm
  • 1.5 L ZY-VE I4 113 PS (83 kW; 111 hp) at 6000 rpm, 14.3 kg·m (140 N·m; 103 lb·ft) at 4000 rpm

Mazda 2:

  • 1.25 L MZI C2 70 PS (51 kW; 69 hp) at 5700 rpm, 110 N·m (81 lbf·ft) at 3500 rpm
  • 1.4 L MZI C4 80 PS (59 kW; 79 hp) at 5700 rpm, 124 N·m (91 lbf·ft) at 3500 rpm
  • 1.6 L MZI C6 100 PS (74 kW; 99 hp) at 6000 rpm, 146 N·m (108 lbf·ft) at 4000 rpm
  • 1.4 L MZ-CDTi Diesel 68 PS (50 kW; 67 hp) at 4000 rpm, 160 N·m (120 lbf·ft) at 2000 rpm

In 2004 Mazda introduced the Verisa in Japan. The Verisa is based on the Demio but targeted further upmarket. This version of the Mazda 2 takes 108mm PCD, four-stud wheels, the same as the Ford Fiesta, Fusion and Escort, though with a slightly different offset.[citation needed]

Third generation (DE; 2007–2014)[edit]

Third generation (DE)
Mazda Demio 303.JPG
Also called Mazda 2
Mazda 2 Jinxiang
Production May 2007–July 2014
Assembly Hiroshima, Japan (Hiroshima Plant)
Nanjing, China
Rayong, Thailand (AAT, 2009–)
Bogotá, Colombia (CCA)
Tehran, Iran (Bahman Group, 2011–)
Nui Thanh, Quang Nam, Vietnam (Vietnam Motors, 2011–)[5]
Body and chassis
Body style 3 and 5-door hatchback
4-door sedan
Layout Front-engine, front-wheel-drive
Platform Mazda DE platform
Related Ford Fiesta
Engine 1.3 L I4 (petrol)
1.5 L I4 (petrol)
1.4 L I4 (diesel)
1.6 L I4 (diesel)
Transmission 4-speed automatic (4F27E)
5-speed manual
CVT automatic
Wheelbase 2,490 mm (98.0 in) (2007–2010)
2,492 mm (98 in) (2011–)
Length 3,885 mm (153.0 in) (hatchback, 2007–2010)
3,895 mm (153.3 in) (Genki)
3,950 mm (156 in) (2011–, hatchback)
4,270 mm (168.1 in) (sedan)
Width 1,695 mm (66.7 in)
Height 1,475 mm (58.1 in) (hatchback)
1,480 mm (58.3 in) (sedan)
Curb weight 1,046 kg (2,306.0 lb)

Initial release[edit]

The third generation Demio is built on the new DE platform, which Ford also used for the 2008 Ford Fiesta. It deploys light weight material and reduces the overall dimensions of the car.

The vehicle was unveiled in 2007 Geneva Motor Show.[6][7]

The lead designer for the new model was Ikuo Maeda, who was later promoted to Head of Design at Mazda in 2009.[8]

Japanese version[edit]

Sales of production vehicles began on 5 July 2007 at Mazda, Mazda Enfini and Autozam dealers.[9]

European version[edit]

The vehicle was unveiled in 2007 Geneva Motor Show,[10][11] and later in 2007 Shanghai International Motor Show.[12]

Mazda 2 three-door hatchback (2008-)[edit]

A three-door variant was released for the European market. Engine choices include the MZR 1.3-liter and 1.5- liter gasoline, MZ-CD 1.4-liter common-rail turbo diesel. In some EU Member States like the Netherlands, there is the option to buy the petrol car in bi-fuel LPG version from the factory. This model was unveiled at the 2008 Geneva International Motor Show.[13][14]

North American version[edit]

The North American version of the Mazda 2 was unveiled at the 2009 LA Auto Show,[15] and later in 2010 Canadian International Auto Show,[16] making it Mazda's first subcompact in North America since the 323 was discontinued in the United States in 1994 (1995 in Canada). The Mazda 2 became available in July 2010 for a starting price of $13,980 USD. The only engine available is the 1.5-liter, 100-horsepower four-cylinder matched to a 5-speed manual or 4-speed automatic transmission.[17]

The Mazda 2 received a "Good" rating from the Insurance Institute for Highway Safety in frontal crashes, "Acceptable" for side crashes, "Good" for roof strength, and "Acceptable" for rear crash protection.[18]

Chinese version[edit]

The Chinese model of the Mazda 2 in five-door hatchback body style was unveiled at the 2007 Guangzhou Motor Show.[19] A Chinese four-door sedan model of the Mazda 2 was unveiled at the same event,[20] with sales beginning in January 2008.[21]


The sedan version is built in Thailand and China and sold only in Southeast Asia, Australia and the Caribbean.


Model Years Engine type Power, torque@rpm
Petrol engines
1.3L (Miller Cycle) 2007– 1,349 cc (1.3 L; 82.3 cu in) I4 (ZJ-VEM) 90 PS (66 kW; 89 hp)@6000, 120 N·m (89 lb·ft)@4000
1.3L MZR (Low Power) 2007– 1,349 cc (1.3 L; 82.3 cu in) I4 (ZJ-VE MZR) 75 PS (55 kW; 74 hp)@6000, 121 N·m (89 lb·ft)@3500
1.3L MZR (ZJ-VE) 2007– 1,349 cc (1.3 L; 82.3 cu in) I4 (ZJ-VE) 91 PS (67 kW; 90 hp)@6000, 124 N·m (91 lb·ft)@3500
1.3L MZR 2007– 1,349 cc (1.3 L; 82.3 cu in) I4 (ZJ-VE MZR) 91 PS (67 kW; 90 hp)@6000, 122 N·m (90 lb·ft)@3500
1.5L MZR (ZY-VE) 2007– 1,498 cc (1.5 L; 91.4 cu in) I4 (ZY-VE) 113 PS (83 kW; 111 hp)@6000, 140 N·m (103 lb·ft)@4000
1.5L MZR 2007– 1,498 cc (1.5 L; 91.4 cu in) I4 (ZY-VE MZR) 113 PS (83 kW; 111 hp)@6000, 137 N·m (101 lb·ft)@4500
Diesel engines
1.4L MZ-CD 2007– 1,399 cc (1.4 L; 85.4 cu in) I4 turbo (Y4) 68 PS (50 kW; 67 hp)@4000, 160 N·m (118 lb·ft)@2000
1.6L MZ-CD 2009– 1,560 cc (1.6 L; 95.2 cu in) I4 turbo (Y6) 90 PS (66 kW; 89 hp)@4000, 212 N·m (156 lb·ft)@1750


Transmission choices include a five speed manual, a four speed automatic, a CVT (only available in Japan and Hong Kong) or a CVT with a sport mode featuring seven simulated ratios (only available in Japan).[22][23][24]


A digital fuel gauge has been introduced. Stability control will not be standard in the Mazda 2 range but is available (except it is standard on all models in Australia). There are three trim levels available for the new 2 range, the first is known as the Neo which is the base model. It comes standard with air-conditioning and 15-inch steel wheels, though side air bags, 16-inch alloy wheels and a sports body kit come as standard on the range topping Genki.[25]


The vehicles were built in Ujina Plant No.1 (U1) in Hiroshima, with additional Mazda 2 began at the Ujina Plant No.2 (U2) in June 2007.[26] Additional vehicles were built in Hofu, Japan.[27]

Chinese models were built in Changan Ford Mazda Automobile's Nanjing plant at the end of October 2007.[28]

Asia-Pacific region models were produced by AutoAlliance Thailand Co., Ltd. beginning in 2009.[29][30] Mazda 2 local assembly in Vietnam began on 21 October 2011 at Nui Thanh, Quang Nam plant owned by Vina Mazda Automobile Manufacturing Co., Ltd.[31][32] Mazda 2 local assembly in Vietnam began on 21 October 2011 at the Nui Thanh, Quang Nam plant owned by Vina Mazda Automobile Manufacturing Co., Ltd.[31][32]


A month after sales of Japanese models began 15,000 units were sold, with the top 3 selling models featuring Sunlight Silver Metallic, Metropolitan Grey Mica and Icy Blue Metallic body colors, and Spirited Green Metallic body among the top 5.[33]

Production in Japan reached 100,000 units at the end of January 2008.[34][35]

In August 2010, it is reported that 400,000 units has been sold in Europe, Australia and Japan.[36]

2011 update[edit]

Japanese models[edit]

Updated models include premium seat upholstery, black meter panel, silver instrument panel garnish, expanded exterior body colors including Burgundy Red Mica, standard trip computer. The 15C (with CVT), 13C-V and 13C (with a four-speed electronically controlled automatic transmission) models include Mazda's eco-lamp. Sport, 15C, 13C-V and 13C (with e-4WD) model grades include new three-point seatbelt and headrest on the second-row center seat as standard equipment. SPORT model includes 16-inch alloy wheels.

The 13-SkyActiv model includes the first SkyActiv engine, a 1.3L with 83 hp (62 kW) and 83 lb·ft (113 N·m), intelligent-Drive Master (i-DM), CVT transmission, 14-inch alloy wheels, Aquatic Blue Mica exterior body color option, dynamic stability control with brake assist, traction control.

Preorders of the new model began on 9 June 2011,[37][38] while sales of the new model began on 30 June 2011.[39][40]

The Demio 13-SkyActiv was nominated for Car of The Year Japan 2012.[41]

2011 SEMA concepts (2011)[edit]

Turbo2 is a concept car with MAZDASPEED3 MZR 2.3-liter Direct Injection Spark Ignition (DISI) turbo engine, HR coil over suspension kit, Corksport sway bars and customized Brembo front brakes with 13-inch ventilated and slotted rotors, shiny black 17-inch OZ Racing wheels with Yokohama ADVAN Neova 215/40R17 performance tires, Sonic White tri-coat body colour with Brilliant Black on the lower panels, wheel arches, side skirts and lower front fascia; bright green and neon yellow graphics and trim pieces; Katzin black leather seats featuring Baracuda Yellow perforated leather inserts and Sunrise Yellow seat piping, Star West floor mats, AiM Pista MXL digital racing performance and data acquisition display.

3dCarbon Mazda 2 includes 3dCarbon/Air Design body kit manufactured in high-pressure polyurethane injection molding (a front air dam, side skirts, a rear lower diffuser and Mazda 2 Touring-spec upper rear spoiler), Spirited Green Metallic body colour with vinyl graphic design by Sticky Fingers Design, darkly tinted windows, 3M Color Stable Metal-Free Window Film on side and rear windows, front windshield with 3M Crystalline Nanofilm, Eibach Springs Pro-Kit, 18-inch FIVE:AD S6:F Gunmetal wheels with Yokohama 215/35R18 tires.

The vehicles were unveiled in 2011 SEMA show.[42]

Demio EV (2012-)[edit]

This is a limited (100 leased units) production electric vehicle for Japanese market. It included 346-Volt 20kWh lithium-ion battery with 200 km (124 mi) driving range. Leasing began in October 2012.[43][44] 70 percent of Mazda2 BEV owners said they weren't happy with the 124-mile range of their electric car, even though they never needed more.[45]

Prototype Range Extender for EV (2013)[edit]

The range extender was a version of the Mazda 2 prototype electric car with a 0.33-liter rotary engine, lithium-ion batteries, 75 kW electric motor driving front wheels and 10-litre fuel tank.[45] This would double the range of the Demio EV, meeting Japanese requirements that the gasoline tank and engine not provide more range than the electric motor.

Fourth generation (DJ; 2014–)[edit]

Fourth generation (DJ)
Mazda 2 DJ fl.jpg
Also called Mazda2
Assembly Hōfu, Yamaguchi, Japan
Rayong, Thailand (AAT)
Salamanca, Guanajuato, Mexico[46]
Body and chassis
Body style 5-door hatchback
4-door sedan
Layout Front-engine, front-wheel-drive
Related Mazda3
Mazda CX-3
Scion iA[47]
Engine 1.3 L I4 (petrol)
1.5 L I4 (petrol)
1.5 L SkyActiv-D I4 (diesel)
Transmission 6-speed SkyActiv-MT manual
6-speed SkyActiv-Drive automatic
Wheelbase 2,590 mm (102.0 in)
Length 4,060 mm (159.8 in) (Hatchback)
Width 1,695 mm (66.7 in) (Hatchback)
Height 1,495 mm (58.9 in) (Hatchback)


Mazda2 (DJ) hatchback

Reports of a new generation of the Mazda Demio emerged in 2013[48][49] for a 2014 launch, with some manufacturing at the new Mazda plant in Mexico.[46][50] The Mazda Hazumi Concept model (designed to preview the future Mazda 2 models) was unveiled at the 2014 Geneva Motor Show,[51] and in April 2014 the development mule of the new generation Demio was undergoing testing in Germany, covered in camouflage.[52][53][54]

Initial release[edit]

In July 2014, Mazda officially revealed photos of the new Demio hatchback,[55] and production began at Mazda's Hōfu plant.[56] The sedan version debuted at the Thailand International Motor Expo in November 2014.[57]

This version is built using a variation of Mazda's CX-5 platform, rather than Ford's DE platform used on theFord Fiesta.[58] It is longer than it was previously, with wider track front and rear, but has less interior room for rear-seat occupants and less front head and legroom.[59]

In October 2014, the Demio was awarded the 2014-2015 "Car of the Year" by the Japan Car of the Year Committee.[2]

Engines and Transmission[edit]

The Mazda2 uses Mazda's SKYACTIV-Drive automatic and SKYACTIV-MT manual gearboxes,[60] as well as stop-start technology ("i-STOP" turns the engine off when the car is stationary) and a brake energy regeneration system ("i-ELOOP" uses braking to charge a capacitor for all car electronics, in place of an alternator charging a battery).[60]

The Mazda2 will initially be offered with a 1.5-litre petrol engine and a 1.5-litre diesel engine - the SkyActiv-D 1.5 diesel engine debuted at the 2014 Geneva Motor Show.[51] The petrol engine will be available with 74 bhp, 89 bhp or 113 bhp, while the diesel will produce 104 bhp. says that Mazda states the petrol engine will return 63mpg with emissions of 105g/km,[60] says it will return 43mpg (5.5L/100 km).[61] Carbuyer says that the diesel engine is capable of 83mpg with CO2 emissions of 89g/km.

Potential Electric version with Wankel Range Extender[edit]

Driving Canada stated in June 2014 that Mazda's future was to introduce electric vehicles, starting with an electric Demio.[1] Motoring magazine in Australia[61] repeated this soon after, implying a statement by Mazda Australia Managing Director Martin Benders, and said that it would not be revealed at the new Mazda2's global launch. Both described a car based on the rotary-powered range-extender technology that was recently trialled in the outgoing Mazda2. The Electric Vehicle would be a series hybrid, or "Extended Range Electric Vehicle" (EREV), meaning that the electric motor would drive the car, and a generator would only charge the battery.

The 1280 kg car would have a 200 kg, 20kWh lithium-ion battery pack, powering a 75 kW/150Nm electric motor. The prototype range extender incorporated a 28 kW rotary engine generator, a lightweight (100 kg) downsized (330cc) single-rotor Wankel engine, and Driving Canada specified a 20 kW rotary engine for the new release. It would be mounted on its side under the rear of the vehicle via three mounting points (eliminating vertical vibration), and in the prototype testing showed the rotary engine was over 5dBa quieter at the same revs than an equivalent petrol or diesel piston engine.

A nine-litre fuel tank that can be filled with petrol, butane or propane would almost double the EV range (to 380 km). Range extended EVs in Japan and many US states can not receive incentives if they use a tank size which would provide more than double the EV-only range.

Toyota Yaris/Scion iA[edit]

In November 2012, Toyota announced that the next generation Toyota Yaris will be manufactured alongside the Mazda2 at Mazda's Mexico plant. The new car will be marketed in the U.S. as the Scion iA, which will make its debut at the New York International Auto Show.[47][62][63]

See also[edit]


  1. ^ Only for the second generation in Japan.


  1. ^ World Car of the Year Awards, 2008
  2. ^ a b De Guzman, Marcus (2014-10-13). "All-new Mazda2/Demio wins the Japanese Car of The Year award". Retrieved 2014-10-13. 
  3. ^ "Major production facilities in Japan". 
  4. ^ "Mazda2/Demio based on Fiesta", SAE International, 2002-12-01.
  5. ^ มาสด้า 2 เปิดไลน์ผลิตใหม่ในเวียตนาม (in Thai). Manager Online. 2011-10-26. Retrieved 2011-10-26. 
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  14. ^ "マツダ、ジュネーブモーターショーに新型「Mazda2」 3ドアハッチバックを出品". Mazda. 
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  35. ^ "新型「マツダデミオ」、国内累計生産台数10万台を達成". Mazda. 
  36. ^ Carpenter, Susan (2010-08-12). "2011 Mazda2 is an entry-level blast". Los Angeles Times. 
  37. ^ "新型「マツダ デミオ」の予約受注を開始". Mazda. 
  38. ^ "Pre-Orders Start for Facelifted Mazda Demio in Japan". Mazda. 
  39. ^ "Facelifted Mazda Demio Goes on Sale in Japan - Evolved driving pleasure and best-in-class fuel economy of 30.0 km/L -". 
  40. ^ "新型「マツダ デミオ」を発売 -「走りの楽しさ」の進化とクラストップの30.0km/L(10・15モード燃費)の低燃費を実現-". 
  41. ^ "Car of the Year Japan 2012 Top Ten Contenders Announced". Integrity Exports. 2011-11-14. Retrieved 2011-11-14. 
  42. ^ Zach Bowman RSS feed. "Mazda MX-5 Miata Spyder and Super 20 Concepts land in Las Vegas". Retrieved 2012-09-29. 
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  51. ^ a b "Mazda Hazumi Concept". Retrieved 17 March 2014. 
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