McFarland & Company
|Country of origin||United States|
|Headquarters location||Jefferson, North Carolina|
|Key people||Robert Franklin, Rhonda Herman|
|Publication types||academic and adult nonfiction, scholarly journals|
|Nonfiction topics||pop culture, sports, military history, transportation, chess, medieval studies, literary criticism, librarianship|
|Number of employees||About 50|
McFarland & Company, Inc. is a book publisher of primarily academic and adult nonfiction based in Jefferson, North Carolina. Its president and editor-in-chief is Robert Franklin, who founded the company in 1979. McFarland employs a staff of about 50, and as of 2011 had published approximately 5,000 titles.
Subject matter 
Its target markets are libraries and direct mailing to enthusiasts in niche categories. They have been praised for their contribution to sports literature, especially baseball history. According to the Mountain Times, McFarland publishes about 275 scholarly monograph and reference book titles a year. The company has reported they have increased their published books to 400 annually.
List of scholarly journals 
- Base Ball: A Journal of the Early Game
- Black Ball: A Journal of the Negro Leagues
- Clues: A Journal of Detection
- Journal of Information Ethics
- North Korean Review
Key people 
Notable people within the organization include Franklin, Executive Vice President Rhonda Herman, who is noted for having brought the company into the electronic age, and Acquisitions Editor Charles Perdue.
McFarland claims to be three-time winner of the Governor's Business Award in the Arts and Humanities.