McLellan Marketing Group
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| Type | Privately held |
|---|---|
| Industry | Branding, Marketing, Social media |
| Founded | Des Moines, Iowa (1995) |
| Headquarters | Des Moines, Iowa |
| Website | www.mclellanmarketing.com |
McLellan Marketing Group, LTD. is a consolidated Marketing Communications company specializing in advertising, social media, sales promotion, direct marketing and brand management consulting.
Contents |
[edit] History
McLellan Marketing Group can trace its origins back to the initial meeting of the founding partners. In 1994, Jana Erickson and Drew McLellan met while they both worked for Zimmerman, Laurent and Richardson (ZLR), based in Des Moines, Iowa. In October 1995, they left ZLR to form Erickson • McLellan.
Their first client was Meredith Corporation.
In 2001, Erickson • McLellan was honored by the Better Business Bureau’s Integrity Award. They moved into their current headquarters location (1430 Locust Street) in downtown Des Moines, in September 2003.
Jana Erickson decided to leave the firm and sell her shares to Drew McLellan on January 1, 2004. The company was re-named McLellan Marketing Group. In January 2005, McLellan’s column on marketing and branding begins appearing weekly in the Des Moines Business Record.
Today the company is managed by CEO Drew McLellan
[edit] Key Milestones w/ Dates (Year)
June 1994: Drew McLellan and Jana Erickson met when they both worked at Zimmerman, Laurent & Richardson in Des Moines, IA.
October 1995: Erickson • McLellan was launched. McLellan was named President (Top Dog) and Erickson was Executive Vice President (Big Cheese).
February 2001: The agency is awarded the Better Business Bureau’s Integrity Award
September 2003: The agency moves to downtown Des Moines (1430 Locust Street)
November 2003: McLellan’s book, 99.3 Random Acts of Marketing is published/released
January 2004: McLellan buys out Erickson to assume sole ownership/leadership of the agency.
January 2004: Agency’s name is changed to McLellan Marketing Group
January 2005: McLellan’s weekly marketing column in the Des Moines Business Record debuts
September 2005: Agency announces free monthly class – The Branding Breakfast
October 2005: Agency celebrates 10th anniversary
September 2006: Agency launches blog, Drew’s Marketing Minute
December 2006: Agency announces its Annual Adopt a Charity program
[edit] Notable clients
National Education Association
Stage Directors and Choreographers Society
[edit] External links
Blog Address: http://www.drewsmarketingminute.com
Blog Address: http://www.brandhappens.com
[edit] Further information
MMG
USA Today Article citing Drew McLellan "Winnebago Stars on TV, Film..."
Des Moines Business Record column by Drew McLellan "Metaphorically Speaking"
Huntington Herald-Dispatch article citing Drew McLellan "Quirky Names Match the Jobs"
Article on McLellan Marketing Group's organization to donate marketing expertise to a local charity "So, How Much WIll This Cost?"
Erickson McLellan
Erickson-McLellan awarded a 2002 Silver ADDY Award "2002 Silver ADDY Awards"
