Meatheads Burgers & Fries
||This article appears to be written like an advertisement. (February 2013)|
|Type||Fast casual restaurant|
|Headquarters||Bloomington, Illinois, United States|
The company was founded by Tom Jednorowicz, formerly an executive at Potbelly Sandwich Works and Einstein Bros. Bagels. Meatheads started in Bloomington, Illinois in 2007 and became a popular spot among students of Illinois State University. The company has since opened nine more locations in the Chicago area, first entering that market in 2009.
Among a growing number of specialty burger chains in the United States, Meatheads attempts to differentiate from its competition such as Five Guys and Smashburger by cutting a customer's fries in front of them, similar to west-coast based In-N-Out Burger and its wooden decor gives it a warmer feel. Meatheads describes itself as a "fast-casual" chain as opposed to a traditional fast food chain.
With reported annual sales in 2011 of approximately $5 million, the chain is currently composed of company-owned stores, and has yet not implemented a franchise model.
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