MediaCorp Channel U
| MediaCorp Channel U (Channel U) | |
|---|---|
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| Launched | 6 May 2001 as SPH MediaWorks Channel U 1 January 2005 as MediaCorp TV Channel U |
| Network | MediaCorp TV |
| Owned by | MediaCorp |
| Picture format | PAL 576i(SDTV) 4:3 |
| Slogan | 最精彩 (Translation: The Most Exciting) |
| Country | Singapore |
| Language | Mandarin Chinese |
| Broadcast area | Nationwide |
| Headquarters | Caldecott Broadcasting Centre |
| Formerly called | SPH MediaWorks Channel U (until 31 December 2004) |
| Sister channel(s) | MediaCorp Channel 8 |
| Website | entertainment.xin.msn.com/zh/tv/channel-u |
| Availability | |
| Terrestrial | |
| MediaCorp - Analogue (PAL-B) | Channel 28 [UHF 527.25 MHz] |
| MediaCorp - Digital (DVB-T) | Channel 29 (UHF 599.25 MHz) Multiplex carrying Mediacorp channels digitally. |
| Cable | |
| StarHub TV | Channel 107 |
| MediaCorp (via SCTV socket) | Channel 28 (UHF 196.25 MHz) |
| IPTV | |
| mio TV | Channel 7 |
MediaCorp Channel U or Channel U (U頻道; pinyin: U Píndào) is the second Mandarin Chinese channel in Singapore and was started officially began on-air broadcasting, inaugurated opened television studio station's transmission first established since on 1 January 2005[clarification needed] (although it had been broadcast since 6 May 2001 under SPH MediaWorks Channel U). Taking over the channel from SPH MediaWorks as a result of the media merger, it targets the younger generations of Chinese Singaporeans as an alternative channel to the more established MediaCorp Channel 8.
On 1 January 2010, the station changed its post-merger slogan (帶動亞洲流行, Leading Asia's Trends) to 最精彩 (The Most Exciting). This slogan complements Channel 8's longtime slogan, 最親切 (The Most Endearing).
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Programming
In its first four years, the Channel was run by SPH MediaWorks, a subsidiary of Singapore Press Holdings. Channel U was popular for showing Hong Kong and Taiwan prime time television dramas and variety shows, and the first in Singapore to broadcast Korea dramas. On the other hand, locally-produced contents (although made with quality) are somewhat lacking as SPH MediaWorks was running the broadcast business at a loss.
Upon merger with MediaCorp on 1 January 2005, Channel U began to air more locally-produced programmes, which included a revamp of the news bulletins, and the introduction of new current events and variety programmes. Channel U's target audience consists of Singapore aged 15–45. Current broadcasting hours begin at 3:00 pm on weekdays and 10:00 am on weekends.
From 31 December 2009, there is a major programming refresh during prime-time hours ever since post-merger. There are non-stop entertainment programmes on weekdays between 8:00 pm and 10:00 pm with the best of acquired programmes from the region and quality local productions.
Its weekend news bulletin News Club, which aired at 7pm, is replaced by current affairs programmes Money Week and World This Week from 27 December 2009.
Opening and Closing times
Startup
Channel U starts at 3:00 p.m. on weekdays and 9:00 a.m. on weekends. The national anthem was played, followed by the stations ident (MediaCorp TV/MediaCorp TV Channel U). The first programme of the day follows thereafter.
Closedown
Channel U closes down at 2:00 a.m. The last programme, will be broadcast followed by the national anthem. Stations ident (MediaCorp TV/MediaCorp TV Channel U) and the test card was broadcast at the end.
In the closing (offair) time, Channel U broadcasts a testcard complete with date to time and with the text "MEDIACORP TV CHANNEL U - SINGAPORE".
Transmission Hours
Transmission hours are from 3:00 pm to 2:00 am in weekday or 9:00 am to 2:00 am in weekend and public holidays from 3:00 pm to 2:00 am in weekday or 9:00 am to 2:00 am in weekend under same time daily a day it plays the national anthem.
Transmission Times:
- Mon to Fri: 3pm to 2am
- Sat to Sun: 9am to 2am
Slogans Over The Years
- 以優為先 (Putting Excellence [or You] First, 6 May 2001-31 December 2004. This slogan is a play on the channel name, as the Chinese word 優 sounds like the letter U.)
- 帶動亞洲流行 (Leading Asia's Trends, 1 January 2005-30 November 2008)
- 最精彩 (The Most Exciting, 1 December 2008–Present)
Artists
Newscasters
Current
- Serene Loo 呂寺琳 (From Channel 8)
- Tung Soo Hua 董素華 (From Channel 8)
- Zhao Wenbei 趙文蓓 (From CCTV)
Former
- Jessy Chang 張恆芝 (From TVBS) Signed a 3 year contract with MediaCorp
- Liang Ni 梁妮 (From Shanghai Dragon Television/上海東方衛視)
- Wang Yan Qing 王燕青 (Returned To Shanghai)
Former, but still in MediaCorp
- Zhang Haijie 張海潔 (From SPH MediaWorks Channel U, left MediaCorp at first, but later returned to Channel 8 as News Tonight presenter)
- Wu Lei 吳磊 (Went to Channel 8's Good Morning Singapore breakfast television programme)
Local programmes
Drama
- 2006: Dream Chasers 夢·拼圖
- 2008: Perfect Cut 一切完美
- 2009: Perfect Cut 2 一切完美 2
- 2010: The Illusionist[disambiguation needed
] 魔幻視界 - 2010: Secret Garden[disambiguation needed ] 秘密花園
- 2011: Secrets For Sale 《拍。卖》
Current affairs
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Documentary and docudrama
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Lifestyle and fashion
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Variety
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Specials
- 2005: Ren Ci Charity Show 2005 仁心慈愛照萬千2005
- 2005: Star Awards 2005 紅星大獎 2005
- 2005: NDP 2005
Foreign programmes
Drama
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Variety
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Education
- 2005: Hearts of Gold 從心出發
External links
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