Media Logic
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| Type | Incorporated |
|---|---|
| Industry | Marketing Advertising |
| Founded | Albany, New York (1984) |
| Founder(s) | David Schultz |
| Headquarters | Albany, New York, United States |
| Area served | United States |
| Key people | David Schultz (Founder & President) Ronald Ladouceur (Executive VP/Executive CD) Christina Smith (Senior VP/Group Director) Jim Sciancalepore (VP/Senior CD) |
| Revenue |  US$ 63 million (2008)</small[1] |
| Employees | 50 |
| Website | Media Logic Inc. |
Media Logic Inc. is a full-service marketing firm in Albany, New York that specializes in marketing for a social world. Media Logic develops integrated marketing programs that trigger awareness, extend influence, convert prospects, generate sales, build community and drive recommendations for a wide array of major B2B and B2C brands.
[edit] History
Founded in 1984 by David Schultz, Media Logic Inc. began turning a profit in 1991, and has been profitable every year since.[2]
In 2007 Media Logic Inc. entered into a partnership with Omniture Inc., a provider of online business optimization software.[3]
[edit] Products & Services
- Social Opportunity Report: structured consultative programs – interview, workshop, research and presentation – that identify key social marketing opportunity areas and provide concrete ideas for how best take advantage of those opportunities.
- Social Brand and Social Platform Development: full service creative programs focused on the design and development of core brand materials, including logo, graphic and copy standards and key collateral material; the development and integration of a social communication strategy; and the development of a fully social communications platform, including a modern “addressable” website, social sites and community networks.
- Influencer Marketing and Managed Community Marketing: custom social marketing programs designed to strengthen and expand social networks while engaging insiders, advocates, fans and customers in mutually beneficial real-time marketing relationships leading to more sales and greater brand loyalty.
- Social Promotions and Social Stream Marketing: custom social marketing programs for brands seeking to maximize the full marketing potential of their social networks, ranging from innovative single promotions to year-long campaigns that include contests, sweepstakes, games and cooperatively managed Facebook wall and Twitter streams.
[edit] References
- ^ "Media Logic Named 'One of the Best Places to Work' by The Business Review". HR.com. 2008-11-24. http://www.hr.com/SITEFORUM?&t=/Default/gateway&i=1116423256281&application=story&active=no&ParentID=1194370464544&StoryID=1228154447354&xref=http%3A//www.google.com/search%3Fhl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla%3Aen-US%3Aofficial%26q%3Dmedia+logic+inc%26start%3D90%26sa%3DN.
- ^ Barbara Pinckney (2008-04-08). "Media Logic says sharing financial data with employees boosts bottom line". The Business Review. http://www.bizjournals.com/albany/stories/2008/04/21/smallb1.html.
- ^ Melissa Campanelli (2007-03-21). "Media Logic partners with Omniture for Web analytics". DMNews. http://www.dmnews.com/media-logic-partners-with-omniture-for-web-analytics/article/94923/.
