|Founded||Sydney, Australia, 1982|
|Key people||Neville Jeffress, Founder
John Croll, CEO
Cameron Buckley,MD Asia
Sean Smith,MD ANZ
Nimesh Shah, CFO
Joe De Battista,CIO
|Products||Media monitoring, media evaluation, media distribution, brand intelligence|
iSentia is a media intelligence group in Australia, New Zealand, South-East Asia and Greater China with a corporate history dating from 1982. Formerly known as Sentia Media and before that Media Monitors. The company rebranded to Sentia Media in 2012 and then moved all its companies under one name, iSentia in March 2013. The company became public on 5 June, 2014, listing on the Australian Securities Exchange with the code ISD. Before listing, it was owned by Australian private equity group Quadrant Private Equity since July 2010. Acquisitions since 2010 include: Singapore-based social media and online intelligence evaluation company Brandtology; Australian social media specialists BuzzNumbers; South East Asia's largest media intelligence company, MediaBanc; and Beijing company, ChinaClipping. iSentia also owns DIY media tracking service, Slice Media.
iSentia is a privately owned company headquartered in Sydney, Australia. It has offices in Melbourne, Canberra, Brisbane, Adelaide, Perth (Australia), Wellington, Auckland (New Zealand), Kuala Lumpur (Malaysia), Singapore, Hong Kong, Beijing and Shanghai (China), the Philippines, Thailand, Indonesia, and Vietnam.
Neville Jeffress started the company after purchasing NSW Country Press in 1982 and merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. owned by June Pidler.
Their new company, Neville Jeffress/Pidler Pty Ltd grew rapidly through the acquisition of other press clipping services, including the Australian Press Cutting Agency (APCA) founded in 1904.
By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as one of Australia's largest media monitoring companies. Media Monitors acquired New Zealand’s leading monitoring company Media Search in 2004. In January 2006 it acquired CARMA International (Asia Pacific) Pty Limited, the exclusive Asia-Pacific franchise of global media analysis firm, CARMA International, Inc. A new office was opened in Singapore shortly after the acquisition.
In June 2006, Media Monitors announced the acquisition of Rehame. Shortly thereafter, Media Monitors acquired the remaining 50% of shares in Sponsorship Information Services (SiS). In February 2007, Media Monitors acquired a significant stake in MediaPeople NZ, an Auckland-based specialist in media targeting.
Media Monitors stepped out of Australasia by opening an office in Singapore in 2006. In 2008, the company acquired SinoFile Information Consulting in Beijing, and Asia Media Monitoring in Malaysia to expand its business in Greater China and South-East Asia. The company also opened its Hong Kong office in the same year.
In 2011 Media Monitors Group was purchased by Australian private equity company Quadrant. On 9 February 2012, the company unified its brands under one corporate name, Sentia Media. In June 2012 Sentia Media purchased social media intelligence company BuzzNumbers.
In 2013 the company moved under one name across the Asia-Pacific region, iSentia. Shortly afterwards the company upgraded to a cloud based IT system in the aim of reducing costs and improving efficiencies.
In August of the same year iSentia bought a social media agency called Two Social, extending the reach of the company in the social media sphere.
In May 2014, iSentia lodged a prospectus in preparation for a listing on the Australian Securities Exchange. iSentia listed on the ASX in June of the same year.
Mediaportal: Online interface with instant access to user's tracked media coverage and snapshot analytics for media evaluation
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- CARMA Research Papers - Media Content Analysis - Uses, Benefits & Best Practice Methodology By Prof. Dr. Jim Macnamara