Media Monitors Australia

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Media Monitors Pty Ltd
Type Proprietary limited company
Founded Melbourne, Australia, 1904
Headquarters Sydney, Australia
Key people Neville Jeffress, Founder
John Croll, CEO
Industry Media
Products Media monitoring services, media release distribution, analysis reports
Revenue unknown
Employees 700
Website www.mediamonitors.com.au

Media Monitors is a media monitoring group in Australia,New Zealand and Southeast Asia with a corporate history dating from 1904 and Australian Cutting Press Agency(ACPA). Media Monitors' services include tracking and monitoring news, articles and information published from media such as newspapers, magazines, journals, television, radio and as well as more recently the internet and social networking sites. Early forms of these services have existed since 1879, when the world's first clipping agency was established in France by Alfred Cherie, who noticed that Parisian actors and artists were too busy to read newspapers in search of their reviews.

The company is privately-owned and has its headquarters in Sydney. It has other operational and sales offices in Melbourne, Brisbane, Adelaide, Perth(Australia), Wellington, Auckland(New Zealand), Kuala Lumpur,(Malaysia), Singapore,Hong Kong and Beijing(China). Media Monitors is currently attempting to expand its market in South-East Asia with the launch of its South-East Asia headquarters in April 2008. These headquarters are located in Kuala Lumpur,Malaysia.

Media Monitors reads over 1,800 publications, listens to and watches over 500 radio and television programmes and searches over 500 websites to provide data to their clients. The company also provides services such as media and sponsorship analysis and provide media contacts, directories, and media release distribution.

On 18 November 2009, Media Monitors won five awards at the AMEC Awardspresentation in London. (AMEC is the International Association of Measurement and Evaluation of Communication.)

[edit] History

Neville Jeffress started the company after purchasing NSW Country Press in 1982 and then merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. owned by June Pidler.

Their new company, Neville Jeffress/Pidler Pty Ltd grew rapidly through the acquisition of other press clipping services, including Australia's oldest service, the Australian Press Cutting Agency, founded in Melbourne in 1904, thereby linking Media Monitors with a pioneer of Australian press clipping.

The acquisition of NSW Country Press forged a further valuable link to the past. It was founded in 1923. Media Monitors then added to its growing list of companies Australia's first radio and television monitoring firm, Melbourne's Australian Reference Service.

Then followed the acquisition of prominent radio personality Ian Parry-Okeden's company, Media Monitors Australia, which gave the 21st century organisation its name.

By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as one of Australia's largest media monitoring companies. Media Monitors acquired New Zealand’s leading monitoring company Media Search in 2004. In January 2006 it acquired CARMA International (Asia Pacific) Pty Limited, the exclusive Asia-Pacific franchise of global media analysis firm, CARMA International, Inc. A new office was opened in Singapore shortly after the acquisition, expanding CARMA Asia Pacific’s regional client liaison.

In June 2006, Media Monitors announced the acquisition of Rehame. Shortly thereafter, Media Monitors acquired the remaining 50% of shares in Sponsorship Information Services (SiS), the Australia/New Zealand licensee of the world’s largest sponsorship research and evaluation group, TNS Sport. In February 2007, Media Monitors acquired a significant stake in MediaPeople NZ, an Auckland-based specialist in media targeting.

[edit] External links

[edit] References

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