Media consultant

Marketing
Key concepts
Product marketing Pricing Distribution Service Retail Brand management Account-based marketing Ethics Effectiveness Research Segmentation Strategy Activation Management Dominance Marketing operations
Promotional contents
Advertising Branding Underwriting spot Direct marketing Personal sales Product placement Publicity Sales promotion Sex in advertising Loyalty marketing Mobile marketing Premiums Prizes
Promotional media
Printing Publication Broadcasting Out-of-home advertising Internet Point of sale Merchandise Digital marketing In-game advertising Product demonstration Word-of-mouth Brand ambassador Drip marketing Visual merchandising

A Media Consultant is a term used to describe a marketing agent or public relations executive, hired by businesses or political candidates to obtain positive press coverage. Media Consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, Media consultants create ad campaigns designed to plant a desired image in the minds of voters.

It is also used to describe a person or company that enables media organizations develop their businesses. An example where a consultant would be needed is a company that is moving its print business online.

Recently, many consultants have entered the area of social media. A social media consultants' work involves advising clients on developing online media campaigns. These campaigns typically include the use of video, blogs, forums and other features commonly seen on social networking sites.

These consultants also assist companies with managing their online presence on blogs and popular social networking sites such as Facebook, Myspace, Twitter and the like.

Increasingly, the more engaged companies are in social media the more valued their brands are.