Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media; reading books and magazines; watching television and film; listening to radio; and so on. The principles to be an active media consumer include capacity for skepticism, judgement, free thinking, questioning, and understanding. Among other factors, a person's access to media technology affects the amount and quality of his or her intake. In the United States, for instance, "U.C. San Diego scientists in 2009 estimated the 'average' American consumes 34 gigabytes of media a day." The amount of media consumption among individuals is increasing as new technologies are created.According to phys.org, there was a new study done by a researcher at the San Diego Supercomputer Center at the University of California, that says by 2015, the sum of media asked for and delivered to consumers on mobile devices and their homes would take more than 15 hours a day to see or hear. This volume equals to about 6.9 million- million gigabytes of information. Or equal to watching nine DVDs worth of data per person per day. With social media networks rapidly growing such as Instagram, Facebook, and Twitter to name a few, our world of media consumption is reaching a younger and younger age group, making our consumption that much more larger as a country. With mobile devices such as iPhone, news, entertainment, shopping and buying is all now at the tip of our fingers, anytime, anywhere. We don't necessarily have to wait for the work day to be done to catch up on the daily news, we can access it on our mobile devices wherever, whenever we want. This also plays into the growing media consumption in America's society.
Many worry about the wide range of negative effects of media consumption. For example, there many instances of violence in movies, television, cartoons, video games and websites which can affect one’s level of aggression. These violent depictions can desensitize viewers to acts of violence and can also provoke mimicking of the violent acts.Media consumption can also have a negative impact on peoples' body images, mostly women. After seeing beautiful and thinner than average women in the media, many viewers feel worse about themselves.
^Bryant, Thompson, Jennings, Susan (2013). Fundamentals of Media Effects. Waveland Press Inc. p. 155.
^Yamamiya, Yuko; Thomas F. Cash, Susan E. Melnyk, Heidi D. Posavac, Steven S. Posavac (June 18, 2004). "Women’s exposure to thin-and-beautiful media images: body image effects of media-ideal internalization and impact-reduction interventions". Elsevier. Body Image: 74.Cite uses deprecated parameters (help);|accessdate= requires |url= (help)