Media in Windsor, Ontario
Windsor, Ontario is the fourth-largest border city media market in Canada, after Toronto, Vancouver and Montreal. It is also the only one of those four markets to exist within the shadow of a larger American media market – whereas Toronto, Vancouver and Montreal are all the dominant media markets in their regions and are adjacent to significantly smaller American markets, Windsor is located directly across the border from Detroit, the 11th largest television market and ninth largest radio market in the United States. Thus, it is considered part of the Detroit television and radio market for purposes of territorial programming rights, and can also receive radio and television signals from Toledo, Flint, Lansing and even Cleveland.
Since Windsor is considered part of one large American media market (Detroit) and close to two others (Cleveland and Toledo), the city's media outlets (radio and television stations, and newspaper) have a special status designated by the Canadian Radio-television and Telecommunications Commission, exempting them from many of the Canadian content ("CanCon") requirements that most other broadcasters in Canada are legally required to follow. These CanCon requirements, mandating that a minimum of 35% of the broadcast material of a station must be of Canadian artists, actors, or shows in/about Canada, have been blamed in part for the decline of the popular Windsor radio station, CKLW, a 50,000 watt AM radio station that in the late 1960s, prior to the advent of CanCon, had been the number one radio station not only in Detroit and Windsor, but also in the Toledo and Cleveland markets.
Windsor has also been exempt from concentration of media ownership rules. Although Blackburn Radio has a rebroadcaster of its Chatham station in Windsor and is scheduled to launch a new station in 2009, all of its current commercial broadcast outlets are owned by a single company, Bell Media.
Because television stations operating in Windsor would be required to purchase program rights at Detroit market rates, which are higher than any market in Canada, Windsor is not directly served by Canada's major commercial networks. The city is served only by the Canadian Broadcasting Corporation's English and French networks and the provincially owned public broadcaster TVOntario, all of which air almost entirely Canadian-produced programming, and by the smaller CTV Two system.
Both CTV and Global put only marginal signals into Windsor itself – CTV's nearest transmitter (CKCO-TV-3 on UHF 42) is located near Oil Springs, while Global's transmitter (CIII-DT-22 on UHF 22) is between Leamington and Wheatley, near Point Pelee (though its city of license is Stevenson, northeast of Wheatley) – although both are available on cable. CIII-DT-22 is highly directional, aimed towards Chatham-Kent to the northeast, and Leamington and Kingsville to the west, with a strong null towards Windsor and Detroit (however, it is still receivable with a strong rooftop antenna), presumably to protect broadcast rights of the Detroit television stations.
Even the CTV Two station, CHWI-DT, is officially licensed to Wheatley rather than Windsor – and while the station's studios and operations are based in Windsor, CHWI only has a low-power UHF repeater in downtown Windsor itself, which broadcasts from a directional antenna specifically designed to minimize the station's reception area in Michigan.
|16||16.1||CHWI-DT||CTV Two||Main CHWI-DT signal, Stevenson, Ontario|
|32||32.1||CICO-DT-32||TVOntario||Repeater of CICA-DT, Toronto|
|26||26.1||CHWI-DT-60||CTV Two||Windsor repeater of CHWI-DT|
|22||22.1||CIII-DT-22||Global||Repeater of CIII-DT, Toronto|
Windsor was previously served by CBEFT, a local Radio-Canada outlet that later became a repeater of CBLFT Toronto. The transmitter for this station shut down permanently on July 31, 2012, due to budget cuts affecting the CBC.
In addition to the Detroit stations, Windsor and most of Essex County, Ontario also receive television stations from Toledo (WTOL, WTVG, WNWO, WGTE-TV, and WUPW), and the southern part of the county receives some of Cleveland's television stations (WKYC-TV, WEWS-TV, WJW-TV, WOIO, and WUAB-TV). Only WTOL, WTVG, and WNWO were carried on cable services, having been dropped in 2009 during the American DTV transition. In the past, however, WKYC, WEWS, and WJW were all carried on Trillium Cable (and later, Shaw Cable, its successor) in Kingsville and Leamington, and nearby parts of Southern Essex County until 2000, when Cogeco displaced Shaw as the cable provider for the region, and merged the Leamington and Windsor cable services back into one county-wide system.
Along with WKYC, WEWS, and WJW, WOIO and WUAB were frequently also listed in the TV Guides for Windsor and area, though all Toledo and Cleveland locals have since been "dropped" from the listings, with only WTOL, WTVG, and WUAB remaining listed. It should also be noted that no Cleveland stations (in either analog or digital) push past Cottam, Ontario outside of tropospheric skip events, let alone reaching downtown Windsor, over the air (mainly due to adjacent channel interference from the Detroit channels), and Toledo stations barely make it over the air to downtown Windsor. Simultaneous substitution rules are generally in effect for cable and satellite audiences.
While not listed in TV guides, the northern edge of Essex County and most of Windsor are within reception range of Flint's WCMZ-TV on UHF 28 (thanks to its transmitter's relatively close location in southern Genesee County, Michigan), and the October 16, 2009 issue of The Windsor Star had stated readers in the Belle River area were able to add Flint's WJRT-TV (ABC 12) to their lineups, albeit with very weak signal strength. In place of WCMZ-TV, the southern edge of Essex County, including Leamington, receives WUAB-TV from Cleveland, also on UHF 28.
FSN Detroit is not carried under CRTC policy, but CBET will carry any Detroit Red Wings game aired on Hockey Night in Canada, even if it is not televised nationally. Also, some Detroit Tigers and Detroit Pistons games air on broadcast TV stations. Toronto Blue Jays games on CBC were once blacked out in Windsor, but was later lifted (the CBC no longer carries Blue Jays games on the network).
Prior to the 2009 US analog television shutdown and digital conversion, in certain weather conditions, WILX-TV from Lansing, Michigan could also be seen, albeit weakly, in Windsor (along with CFPL-DT from London, both on VHF 10, WLMB-TV on UHF 40, now VHF 5 / PSIP 40.1, and CBLN UHF 40). By theory, Lansing's WLNS-TV could also be receivable to a degree, as its coverage area reaches the Detroit River. However, both analog channels were adjacent to CBET and WXYZ, respectively, which may hindered reception. Since the switchover, WILX's digital signal (VHF 10) remained adjacent to CBET (VHF 9), though WLNS's digital signal moved from VHF 6 to UHF channel 36; however, reception of WLNS would become an issue again when CBEFT relocated to UHF channel 35 after the Canadian switchover.
Windsor and its surrounding area is served by the Windsor Star, a daily newspaper operated by Canwest. Alternatively, the Scoop is also an independent paper that provides information on local activism and events for free. Biz X Magazine, the only international border city publication, serves both Windsor and Detroit.
The 2000 film Borderline Normal, featuring Robin Dunne, Stephanie Zimbalist, Corbin Bernsen and Michael Ironside, is set in Windsor. Many exterior locations, such as Ouellette Avenue, Dieppe Park and the Ambassador Bridge were featured.
Windsor was the setting of the television series Across the River to Motor City, a crime drama whose plot incorporated many aspects of Windsor's cross-border relationship with Detroit.
A number of scenes featuring Harrison Ford in the 1990 film Presumed Innocent were filmed in Windsor's Coventry Gardens. The house in the film is located on Riverside Dr. just east of the Hiram Walker Distillery. The scenes of the Renaissance Center in the film were shot from Windsor.
The 2007 film Baby Blues was shot throughout Windsor.
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