Media planner
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This article may document a neologism in such a manner as to promote it. Please add more reliable sources to establish its current use and the impact the term has had on its field. Otherwise consider renaming or deleting the article. (May 2011) |
Media planner is a job title in an advertising agency or media planning and buying agency, responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a media planner is to assist their client in achieving business objectives through their advertising budgets by recommending the best possible use of various media platforms available to advertisers.[1] Their roles may include analyzing target audiences, keeping abreast of media developments, reading market trends and understanding motivations of consumers (often including psychology and neuroscience).
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