Melbourne Bike Share has experienced low ridership in comparison to other bicycle sharing networks in operation around the world. As of May 2011, users made about 13,000 trips each month, short of the goal of 25,000 trips per month. Observers have noted that local law requires all cyclists to wear helmets, which suppresses the number of people who can regularly use the system. Melbourne and Brisbane are the only cities in the world with a bicycle sharing network that have a mandatory helmet law. In November 2010, the Victoria state government began offering helmet rentals at selected stations in an attempt to increase both ridership and helmet usage.
To counter continued poor usage, the Victorian Government decided in May 2013 to trial free helmet sharing by attaching the helmets to the handlebars of a portion of the bike share fleet.