Melbourne Bitter is a beer brewed by Carlton & United Beverages, (or CUB) a subsidiary of Foster's Group. While originally having an ABV of 4.9%, it has since been reduced to 4.6% ABV. Melbourne bitter is available in 375 mL bottles "stubbies", 375 mL cans "tinnies" and 750 mL bottles "longnecks/longies". Melbourne Bitter does not hold the iconic status of many of its counterparts at CUB, such as Victoria Bitter and Carlton Draught; however, it maintains a loyal customer base around Australia, predominantly in Victoria. Melbourne Bitter was first brewed by renowned Melbourne brewer Jack Prendergast in 1936 and was sold to CUB later that year. The beer quickly gained popularity amongst drinkers from regional Victoria for its robust flavour and strong bitter aftertones provided by the Pride of Ringwood hops.