Melbourne Talk Radio

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Melbourne Talk Radio
Logo
City of license Melbourne, Australia
Broadcast area Melbourne RA1
Branding "MTR 1377"[1]
Slogan Tell It Like It Is / Telling It Like It Is
Frequency 1377 kHz DAB+
First air date 06:05, 19 April 2010 (2010-04-19T06:05)
Format Talkback
ERP 5 kW
Callsign meaning Melbourne Talk Radio
Former callsigns 3MP
Affiliations 2GB
Owner Pacific Star Network
Macquarie Radio Network
(Melbourne Radio Operations Pty Ltd[2])
Sister stations SEN 1116, My MP
Website mtr1377.com.au

Melbourne Talk Radio (callsign 3MP) was a radio station in Melbourne that commenced broadcasting on 19 April 2010[3][4] until its closure on 2 March 2012.[5] It replaced, and was later succeeded by, 3MP, which used the 1377 kHz frequency. The station's transmitter is located in the suburb of Rowville and broadcasts at 5 kW.

History[edit]

Breakfast announcer Steve Price announced before the station opening that it "would skew to the right of politics".[6]

At the station's launch on 7 April 2010, Price—who was also program manager—promised the station would be "in your face, controversial, opinionated".[7] Its main competitors were talkback stations 3AW and 774 ABC Melbourne.

The station's office was in Swan Street, Richmond, in the same location as its sister station, sports-focused SEN.

Station Closure[edit]

In November 2011, MTR was threatened with closure due to several issues, both ratings and legally related. The station's ratings were much lower than anticipated and litigation is under way relating to program syndication from Sydney's 2GB. Russell Tate, CEO of Macquarie Radio Network which half owns the station, wanted the station to have a cheaper management and staff structure.[8]

The station lost $6.2 million in the first twelve months of operation.[9]

In February 2012 Macquarie Radio Network began legal action against Pacific Star after the board failed to approve a budget for the station.[10][11]

In March 2012, part owner, Macquarie Radio Network issued a notice of default to MTR and Pacific Star Network demanding full payment of all monies owing.[12] The station was closed and placed into administration on Friday 2 March at 5pm.[5] The original station that moved to digital only as 3MP MyMP when MTR began broadcasting, reoccupied the 1377 frequency.[13]

Former Presenters[edit]

  • Breakfast with Steve Price
  • Mornings with Steve Vizard
  • Afternoons with Chris Smith (∞)
  • Drive with Luke Grant
  • Money News with Ross Greenwood (∞)
  • Nights with Brian Wilshire (∞)
  • Australia Overnight with Michael McLaren (∞)
  • Wake Up Australia with Andrew Moore (Mon-Wed) & Luke Bona (Thurs & Fri) (∞)

(∞) Aired also on 2GB in Sydney.

News[edit]

MTR 1377 broadcast 2GB's Macquarie National News from Sydney.

The former Melbourne based newsroom was sacked in early December 2011 as part of a "cost-cutting" measure.[15]

References[edit]

  1. ^ Leys, Nick (8 April 2010). News. "New station wants to be talk of the town". Herald Sun (News Limited). p. 19. Retrieved 26 Apr 2010. 
  2. ^ "Macquarie Radio and Pacific Star sign Interim Agreement". ASX ComNews. 2010-04-16. Retrieved today. 
  3. ^ Magee, Antonia (20 April 2010). News. "Price is too Right Some say fresh air". Herald Sun (News Limited). p. 17. Retrieved 26 Apr 2010. 
  4. ^ "Radio station declares talkback war". Age (Fairfax). AAP. 7 April 2010. Retrieved 8 April 2010. 
  5. ^ a b Butler, Ben; Battersby, Lucy (2 March 2012). "'No worries' as MTR goes off the air". The Age (First ed.) (Fairfax Media). p. 6. Retrieved 5 March 2012. 
  6. ^ Quinn, Karl (19 April 2010). "Look who's talking - MTR hits the airwaves". Age (Fairfax). Retrieved 26 April 2010. 
  7. ^ Bodey, Michael (8 April 2010). Local. "New radio station will be 'in your face'". Australian (News Limited). p. 7. Retrieved 26 April 2010. 
  8. ^ Quinn, Karl; Petrie, Andrea (10 November 2011). "MTR Set To Close". Age (Fairfax). Retrieved 11 November 2011. 
  9. ^ Ross, Norrie (11 November 2011). "Steve Price optimistic about MTR's future". The Herald Sun (News Limited). Retrieved 6 December 2011. 
  10. ^ Bodey, Michael (2012-02-08). "Radio partners slug it out". The Australian (1 - All-round Country ed.). p. 37. Retrieved 2012-03-05. 
  11. ^ Lacy, Christine (2012-02-20). "MTR duo still talking despite legal clash". The Australian Financial Review (First ed.). p. 39. 
  12. ^ Quinn, Karl; Kermond, Clare (2012-03-02). "Macquarie Radio cuts MTR lifeline". The Age (First ed.). p. 3. Retrieved 2012-03-05. 
  13. ^ Bodey, Michael (2012-03-03). "MTR closes, with loss of $15m". The Australian (1 - All-round Country ed.). p. 27. Retrieved 2012-03-05. 
  14. ^ "MTR over the Ridge". Sunday Herald Sun (1 - FIRST ed.). 2012-01-01. p. 94. 
  15. ^ "VIC:Vic radio station remains rating flop". Sky News Australia. Australian Associated Press. 2011-12-13. Retrieved 2012-03-05. 

Coordinates: 37°49′37″S 145°0′35″E / 37.82694°S 145.00972°E / -37.82694; 145.00972