Melodic (magazine)

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Melodic
Melodic.net.JPG
Web address www.melodic.net
Type of site Music webzine
Owner Pär Winberg, Johan Wippsson
Created by Pär Winberg
Launched April 13, 1999; 15 years ago (1999-04-13)
Alexa rank positive decrease 1,264,530 (April 2014)[1]
Current status Active

Melodic is a Swedish daily Internet publication devoted to music criticism and commentary, music news, and artist interviews. Its focus is on rock music. However, the range of musical genres covered extends to pop, classical, folk, electronic, jazz, metal, and experimental music. Melodic is the Europe's leading site for modern rock and one of the world leading webzine about rock music.[2][3]

The site, which was established in 1999, concentrates on new music, but Melodic journalists also review reissued albums and box sets. The site also publishes "best-of" lists as annual features detailing the best albums of each year.[4]

History[edit]

The webzine was created in Skogås, Sweden on April 13, 1999 with the name of Midwestern Skies.[5] It was founded by the music industrialist Pär Winberg, which had been an A&R executive and worked for EMI Music Sweden and Lionheart Music Group.[6] He also worked with several artists such as The Real Group and Robert Well.[2] Melodic publishes content from contributors located around the globe, based in different continents and countries.[6] Its staff includes writers from various backgrounds, ranging from academics and professional journalists to career professionals and first time writers. Many of its writers are published authorities in various fields of study.

Early 2002 saw a complete renovation of the website's layout and in May of that year, Midwestern Skies moved to the domain Melodic.net.[7] In 2003 the site had expanded to competition, features, and columns. It had also begun garnering a following for both its extensive coverage of underground music and its writing style, which was often unhindered by the conventions of print journalism. In 2006 several features have also sporadically been provided by the site's staff writers, including live reviews, interviews, exclusive MP3 streams, and year-end features. In 2011 a new layout and the slogan "We rock, do you?" were introduced.[8] The same year Melodic presented readers choice awards in ten categories.[9] Swedish rock band The Pusher received three awards for their debut album The Art of Hit Music. Other winners were The Anix, Miss Behaviour, Nickelback, Coury Palermo, Sixx:A.M. and Infinita Symphonia. In January 2012, Melodic announced a new rock chart which is based on readers' vote. Charts are announced on Monday mornings and feature fifteen tracks.[10]

The webzine currently features the latest news, interviews, record reviews, live shows, as well competitions.[11][12][13][14]

Rating system[edit]

Melodic operates a simple 5-point rating system, starting at 1, that allows .5 intervals. Each of these values is assigned a word, ranging from "Terrible" (1.0) to "Essential" (5.0).

As well as showing the score a reviewer has given to the album, a review page will also show the average rating given by the readers. Should enough users have rated the album, a bar chart will also be shown indicating how many votes each rating has.

References[edit]

  1. ^ "Melodic.net Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ a b "Här utbildar vi nästa generations oslagbara musikbransch!". The Music Factory (in Swedish). MTV Networks. Archived from the original on 11 August 2010. Retrieved 20 August 2010. 
  3. ^ Roth, Kaj (3 May 2008). "Interview with Steve Stevens". Melodic. Retrieved 5 September 2010. 
  4. ^ "Best Of Year". Melodic. Retrieved 10 May 2011. 
  5. ^ Winberg, Pär. "Midwestern Skies". Angelfire. Archived from the original on 12 October 1999. Retrieved 21 September 2010. 
  6. ^ a b Nylin, Lars (25 August 2010). "4 snabba med Pär Winberg" (in Swedish). Musikindustrin. Retrieved 21 September 2010. 
  7. ^ "Review status". Melodic. Archived from the original on 25 May 2002. Retrieved 21 September 2011. 
  8. ^ "Melodic Net – We rock, do you?". Melodic. Retrieved 10 May 2011. 
  9. ^ Wippsson, Johan (15 February 2012). "The Melodic Net Best Of 2011 Result Is Here". Melodic. Retrieved 23 July 2013. 
  10. ^ "Melodic Net Singlelist". Melodic. Retrieved 25 May 2013. 
  11. ^ "Soular (NM): Billboard". PureVolume. Retrieved 5 September 2010. 
  12. ^ Harjula, Juha. "Audiovision – The Calling". Rivel Records. Retrieved 5 September 2010. 
  13. ^ "Interviews & Reviews". Harem Scarem. Retrieved 20 August 2010. 
  14. ^ "“Lord Jim” Featured on Melodic.net". The Cringe. 19 July 2013. Retrieved 23 July 2013. 

External links[edit]