In 2006, Bowiechick posted a video titled The Breakup, in which she discusses her personal life while experimenting with web cam effects. After receiving many comments about the effects, she produced a video titled My Webcam, explaining how the effects were achieved using a Logitech Quickcam Orbit MP.
The My Webcam video is credited as doubling sales for Logitech at Amazon.com, rousing the interest of other businesses that wished to duplicate this result. Apparently, the viewer reaction was in response to the use of Logitech Video Effects in her video. Despite garnering publicity for the manufacturer, Bowiechick did not participate in a paid promotion.