Members-owned websites
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Members-owned websites allow users, on becoming a member of the site, to become a shareholder in the website or a company related to the website.
themutual.net, a success story from the dot-com era, offered members 1,000 free shares on joining, and more when they purchased through online partners.
Other websites have offered members shares in the website. These would be automatically cashed-in if the website were ever sold. This offered members an additional incentive to help the website become successful enough to find a potential buyer. However, no website has ever been known to have been sold in this way after offering such a scheme.
