The Cave (TV channel)

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The Cave
The Cave TV.png
The Cave logo
Launched September 7, 2001
Owned by Groupe TVA (51% and managing partner, sale pending to Shaw Communications)
Shaw Media (49%)
Slogan TV's Den for Men.
Country Canada
Broadcast area National
Formerly called mentv (2001–2010)
Website The Cave
Availability
Satellite
Bell TV Channel 629
Shaw Direct Channel 570
Cable
Available on many Canadian cable systems Check local listings
IPTV
Bell Aliant TV Channel 279
Bell Fibe TV Channel 629
MTS Channel 291
Optik TV Channel 151
SaskTel Channel 165

The Cave is a Canadian English language Category A specialty channel dedicated to airing lifestyle and entertainment programming aimed at men. It is currently owned by Groupe TVA and Shaw Media.

Contents

[edit] History

Original logo as mentv, 2001-2010

In November 2000, Groupe TVA and Canwest (through it's subsidiary Global Television Network Inc.) were granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Men TV, described as "a national English-language Category 1 specialty television service dedicated to men's lifestyle. It will provide programming related to the luxury market, the gourmet market, mens' beauty and fitness, the book and music market, outdoor adventures and leisure sports, from a Canadian men's perspective."[1]

The channel launched on September 7, 2000 under a slightly modified name, mentv. Despite Canwest's 49% minority interest in the service, Canwest was the managing partner of the channel from its inception until September 2008, when managing operations were handed over to Groupe TVA, who owned a 51% stake in the service.

On August 2, 2010, with little marketing initiatives behind it and little notice from the press, mentv was quietly rebranded The Cave, while maintaining the mentv's programming strategy of a lifestyle service aimed at men.

On October 27, 2010, Shaw Communications gained a 49% stake in the channel as a result of its acquisition of Canwest.[2][3]

On December 22, 2011, Groupe TVA announced its intentions to sell its share of The Cave and Mystery TV to Shaw Communications, giving Shaw full control of the two channels.[4] It was revealed in regulatory documents, that the transaction for The Cave was valued at $2,000,000.[5] The deal is subject to approval by the CRTC.

[edit] Noted series

  • Note: Series list is current as of March 2011.

[edit] References

[edit] External links

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