Meow Mix

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Meow Mix
Type Subsidiary
Industry Pet food
Founded 1974
Headquarters Decatur, Alabama, United States
Area served Worldwide
Products Cat food, cat health products
Owners Del Monte Pet Food Group
Website www.MeowMix.com

Meow Mix is a variety of dry and wet cat food known for its advertising jingle. It is a product of Del Monte Foods. Meow Mix was introduced in 1974 and sells many flavors too. It also is known for selling Alley Cat dry cat food. Their current slogan is "It's all about the mix".

Company background[edit]

The Meow Mix Company operates from a 200,000-square-foot (19,000 m2) facility in Decatur, Alabama and produces Alley Cat brand cat food products. Originally a product of Ralston Purina, Meow Mix was divested for antitrust reasons in the early 2000s. The brand was acquired by Del Monte Foods in May, 2006. Their most famous slogan is, “Tastes so good, cats ask for it by name.” The company was acquired by The Cypress Group, a New York based private equity firm in a $425 million leveraged buyout in 2003. Three years later, Del Monte Foods acquired the company for $705 million.[1][2] The company had also been owned by J.W. Childs Associates which acquired the business in 2001 for $160 million.

Jingles[edit]

"The Meow Mix Theme" was written by Shelley Palmer in 1970 and performed by a singing cat. The theme's lyrics is 'Meow meow meow meow' repeated multiple times, with various cats moving there mouths and captions on the bottom as if, the cats were verbally speaking. The idea came from Ron Travisano, at the advertising agency of Della Femina Travisano and Partners, who had the account with Ralston Purina in 1974. Travisano put together film footage with editor Jay Gold, looping images of a cat to make it look like it was singing. The music was then composed by Tom McFaul of the jingle house Lucas/McFaul, one of the major jingle-composing houses at the time. Working from Travisano's film, McFaul wrote and produced music to fit, with the actual meowing performed by professional singer Linda November.[3][4]

Travisano then came up with the idea of adding English subtitles, along with a bouncing ball pointing out the words.[5]

Products[edit]

The brand includes a variety of dry cat foods, wet foods, and treats.

Meow Mix House[edit]

Meow Mix House was a reality TV show created by Meow Mix in the format of Survivor. Ten cats rescued from animal shelters nationwide (including the ASPCA in New York, Touched by an Animal in Chicago, and Kitten Rescue in Los Angeles) competed for a grand prize — an executive-level position with the Meow Mix Company. These three-minute reality TV segments aired on Animal Planet for ten consecutive weeks, beginning on June 16, 2006. The cats were viewable full-time via webcam and were adopted as they were voted off of the show, receiving a year’s supply of Meow Mix as a consolation prize. Weekly contest winners for areas such as “Best Purr” and “Greatest Post Climber” were decided by a panel of judges. Two winners were chosen — one through professional judges, and a second by TV viewers. The company stated that the winner received the title of Meow Mix’s “feline vice president of research,” as well as becoming part of a new family. A second corporate position was provided to the cat voted most popular by viewers. It was possible that they would do a second season.

Miami’s Cisco won the top prize of VP of R&D at Meow Mix, and Ellis from Portland won the title of viewers’ choice winner.

See also[edit]

References[edit]

  1. ^ Equity Firm Buys Cat Food Company for $425 Million. New York Times, October 15, 2003
  2. ^ Del Monte to Buy Meow Mix And Sell Some Food Units. New York Times, March 3, 2006
  3. ^ Gorfain, Louis (April 23, 1979). "Jingle Giants". New York Magazine. 
  4. ^ November, Linda (2011). "Jingle Lady". jinglelady.com. Retrieved June 10, 2011. 
  5. ^ McFaul, Tom (April 1, 2002). "Teaching the Pussy to Sing". tommcfaul.com. Retrieved June 10, 2011. 

External links[edit]