Mercator (retail)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Mercator d.d., Slovenija
Industry Retail
Founded 1949
Headquarters Ljubljana, Slovenia
Area served
Slovenia, Croatia, Serbia, Montenegro
Key people
Ivica Todorić - Agrokor CEO, Toni Balažič - President of Management Board
Revenue 2.730 billion USD (2006)
Owner Agrokor group, Croatia
Number of employees
23,620 (2011)

Mercator is a Croatian retail chain based in Zagreb. As of September 2014, it has been acquired by Agrokor of Croatia and some stores outside Slovenia have already been rebranded into Konzum.


The company was founded in 1949 under the name Živila Ljubljana, but four years later it was renamed and given its current name. Today, Mercator is the biggest Slovenian and southeastern retail chain,[1] operating hypermarkets, supermarkets and grocery stores in Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Bulgaria and Albania.

Until the end of the 1990s, the company operated only in Slovenia, but then it started to spread on other markets by opening new hypermarkets in Bosnia and Herzegovina and Croatia. In 2002, Mercator also opened its first hypermarket in Serbia. Its primary market remains the home market in Slovenia, where the company currently operates 17 hypermarkets, but in early to mid-2000s they opened several new hypermarkets in Croatia and the company currently operates 5 hypermarkets in the country. There are also nine Mercator's hypermarkets and eight supermarkets in Bosnia and Herzegovina as well as three hypermarkets in Serbia. Apart from operating hypermarkets, the company also operates a total of more than 1,000 small grocery stores and supermarkets in aforementioned countries. Their future plans are to spread on the markets outside the territories of the former Yugoslavia and become one of the largest supermarket chains in Southeastern Europe.

Apart from selling products of renowned national and international companies, Mercator also operates its own brand of various food, drink and household products that are sold at discount prices in their supermarkets and groceries.

In 2006, Mercator took over Serbian company M-Rodić, based in Novi Sad. In autumn of 2010, Mercator took over Croatian retail chain company Getro, which is the sixth biggest retail chain on Croatian territories.

In the beginning of March 2011, Mercator showed interests to take over Konzum, a subsidiary retail chain of Agrokor in Croatia. In June 2014, Agrokor acquired a 53% stake in Mercator.[2] Agrokor currently owns a 81% stake in Mercator and plans to purchase the remaining shares in the near future.

International operations[edit]

As of 2009, Mercator has operations in the countries listed below.


The first Mercator store was opened in Pula in 2000. The company now has 11 hypermarkets, 26 supermarkets and 36 other stores.[3]

Bosnia and Herzegovina[edit]

The first Mercator store was opened in Sarajevo, in 2000. The company now has 9 hypermarkets and 8 supermarkets.[4]


Mercator Center in Novi Beograd

The first Mercator store was opened in Belgrade, in 2002. As of 2013, the company has stores in many Serbian cities. The Mercator brand is reserved for shopping centers with hypermarkets in:

An upscale supermarket in the basement of the Beograđanka skyscraper is branded Mercator Premium. Other stores in Serbia are named Roda.


Mercator entered Montenegro's market by 2007 acquisition of 50% stake in domestic MEX retail chain. The chain named Mercator-MEX has 5 stores in:


Mercator is planning to open 7 new shopping centers in Bulgaria in the next two years.[5] The first one was opened in Stara Zagora in October 2009.


The first Mercator store in Albania was opened in Tirana, in December 2009. In January 2013, Mercator withdrew from the Albanian market closing the two stores located in Tirana and Durrës.[6]


  1. ^ Cerni, Boris (May 7, 2009). "Mercator First-Quarter Profit Declines on Recession (Update1)". Bloomberg L.P. ( Retrieved June 29, 2009. 
  2. ^ "Croatian retailer Agrokor seals takeover of Slovenian rival Mercator". Reuters. 
  3. ^ "Prodajna mesta". Mercator. Retrieved June 29, 2009. 
  4. ^ "Mercator prodavnice". Mercator. 
  5. ^ Lipnik, Karel (June 6, 2009). "Mercator se za prodor v Bolgarijo pogaja z Grki". Retrieved June 29, 2009. 
  6. ^ Vizion Plus (December 16, 2009). ""Mercator" edhe ne Shqipëri". Retrieved December 16, 2009. 

External links[edit]