|This article relies on references to primary sources. (March 2008)|
|Area served||Slovenia, Croatia, Serbia, Montenegro|
|Key people||Toni Balažič, President of Management Board|
|Revenue||2.730 billion USD (2006)|
Mercator is a Slovenian retail chain based in Ljubljana. The company was founded in 1949 under the name Živila Ljubljana, but four years later it was renamed and given its current name. Today, Mercator is the biggest Slovenian and southeastern retail chain, operating hypermarkets, supermarkets and grocery stores in Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Bulgaria and Albania.
Until the end of the 1990s, the company operated only in Slovenia, but then it started to spread on other markets by opening new hypermarkets in Bosnia and Herzegovina and Croatia. In 2002, Mercator also opened its first hypermarket in Serbia. Its primary market remains the home market in Slovenia, where the company currently operates 17 hypermarkets, but in early to mid-2000s they opened several new hypermarkets in Croatia and the company currently operates 5 hypermarkets in the country. There are also nine Mercator's hypermarkets and eight supermarkets in Bosnia and Herzegovina as well as three hypermarkets in Serbia. Apart from operating hypermarkets, the company also operates a total of more than 1,000 small grocery stores and supermarkets in aforementioned countries. Their future plans are to spread on the markets outside the territories of the former Yugoslavia and become one of the largest supermarket chains in Southeastern Europe.
Apart from selling products of renowned national and international companies, Mercator also operates its own brand of various food, drink and household products that are sold at discount prices in their supermarkets and groceries.
In 2006, Mercator Took over Serbian company M-Rodić, d.o.o.
In autumn of 2010, Mercator took over Croatian retail chain company Getro, which is the sixth biggest retail chain on Croatian territories.
In the beginning of March 2011, Mercator showed interests to take over Konzum, the biggest retail chain in Croatia witch is in property of Agrokor, and also has big market share in Serbia (11%) and Bosnia and Herzegovina.
In June of 2013, it was announced that the Croatian rival Agrokor, will acquire a 53% stake in the company. Agrokor plans to purchase most of the remaining 47% of Mercator by the end of 2013. However, the acquisition is still not complete, because agreements of competition watchdogs in various countries, where both companies are present, are needed.
- Slovenia - 48,9%
- Serbia - 11% (Together with M-Rodić, d.o.o., which is owned 76% by Mercator)
- Bosnia and Herzegovina - 5%
- Croatia - 4%
As of 2009[update], Mercator has operations in the countries listed below.
Bosnia and Herzegovina
- Belgrade - Mercator Center Belgrade, re-opened in August 2012. This object is the biggest in Mercator system.
- Novi Sad
An upscale supermarket in the basement of the Beograđanka skyscraper is branded Mercator Premium. Other stores in Serbia are named Roda.
Mercator entered Montenegro's market by 2007 acquisition of 50% stake in domestic MEX retail chain. The chain named Mercator-MEX has 5 stores in:
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- Lipnik, Karel (June 6, 2009). "Mercator se za prodor v Bolgarijo pogaja z Grki". Finance.si. Retrieved June 29, 2009.
- Vizion Plus (December 16, 2009). ""Mercator" edhe ne Shqipëri". vizionplus.tv. Retrieved December 16, 2009.
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