She is a regular contributor to several periodicals, including D/CEO Magazine, in addition to her contributions to National Public Radio through radio station KERA (FM) in Dallas, Texas. Spaeth also teaches at the Cox School of Business at Southern Methodist University and is a frequent speaker at conferences around the U.S.
Spaeth is a theorist and strategist in the field of communications. She writes a popular monthly newsletter, the BIMBO memo. She was the media contact for the 2004 group Swift Boat Veterans for Truth, who opposed John Kerry's Presidential bid.
Among Spaeth's accomplishments, in 1980, she served as a White House Fellow (by a Commission appointed by President Jimmy Carter) and assigned to Federal Bureau of Investigation Director William Webster. She was the first Fellow and one of the first two women on the director's staff.
From the FBI, she served two years at the Federal Trade Commission as director of public affairs, and in 1983, President Ronald Reagan named her director of media relations at the White House. Spaeth introduced satellite communications to the White House, and the electronic White House News Service.
She has coached some of the nation's most prominent CEOs and most influential and high profile individuals.