Message Discipline
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Message discipline is the concept that politicians and other public policy advocates should talk about what is relevant to achieve their aims, and not allow themselves to be sidetracked either by their own thoughts or the questions of press or audience.
When a politician repeats the same thing over and over, or uses a question on one subject as a launching pad to talk about a different subject, he or she is said to be exercising message discipline. Message discipline is a difficult thing for politicians or other quotable people to achieve, because it may involve a subordination of one's personal opinions, or a subordination of one's desire to say what others want to hear.[1]
[edit] See also
[edit] References
- ^ Martha Joynt Kumar (2007). Managing the President's Message: The White House Communications Operation. JHU Press. ISBN 080188652X.
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