Meta-advertising

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Meta-advertising on billboard circa 1939

Meta-advertising refers to a hybrid form of advertising, where the advertiser advertises for an advertisement.[1][2] It can also be used for advertisements about advertising agencies.[3]

Advertisements about Advertisements[edit]

The most common definition of meta-advertising is an ad about an ad. This form of advertising is popular with Super Bowl advertising. Super Bowl ads and spots cost far more than regular ads.[4] The Super Bowl ads are highly anticipated. This often leads the companies to air ads encouraging viewers to watch the companies' upcoming Super Bowl ads, a form of meta-advertising.

Advertising about advertisements is a form of viral advertising, whereby advertisers seek to garner attention for their ad and therefore product.[5][6]

Other examples include advertisements in one form of media, advertising for an ad in another medium. This could include a radio ad saying "Look in your Sunday paper for a free coupon."

Advertising for Advertising Agencies[edit]

The term meta-advertising can also refer to advertisers advertising for themselves. This could include an advertisement for an ad agency.[7]

Meta-advertising can also include ads which advertise for advertising. This is common with billboards, such as a billboard that says "A thousand people will pass by this billboard today. To advertise here call..."

See also[edit]

References[edit]