Method of loci
The Method of Loci (plural of Latin locus for place or location), also called the memory palace, is a mnemonic device introduced in ancient Roman and Greek rhetorical treatises (in the anonymous Rhetorica ad Herennium, Cicero's De Oratore, and Quintilian's Institutio oratoria). The items to be remembered in this mnemonic system are mentally associated with specific physical locations. It relies on memorized spatial relationships to establish, order and recollect memorial content. The term is most often found in specialised works on psychology, neurobiology and memory, though it was used in the same general way at least as early as the first half of the nineteenth century in works on rhetoric, logic and philosophy.
The method of loci is also commonly referred to as the Journey Method, for storing lists of related items, or the Roman Room technique, which is most effective for storing unrelated information. In basic terms, it is a method of memory enhancement which uses visualization to organize and recall information. Many memory contest champions claim to use this technique in order to recall faces, digits, and lists of words. These champions’ successes have little to do with brain structure or intelligence, but more to do with their technique of using regions of their brain that have to do with spatial learning. Those parts of the brain that contribute most significantly to this technique include the medial parietal cortex, retrosplenial cortex, and the right posterior hippocampus.
O'Keefe and Nadel refer to
'the method of loci', an imaginal technique known to the ancient Greeks and Romans and described by Yates (1966) in her book The Art of Memory as well as by Luria (1969). In this technique the subject memorizes the layout of some building, or the arrangement of shops on a street, or any geographical entity which is composed of a number of discrete loci. When desiring to remember a set of items the subject literally 'walks' through these loci and commits an item to each one by forming an image between the item and any distinguishing feature of that locus. Retrieval of items is achieved by 'walking' through the loci, allowing the latter to activate the desired items. The efficacy of this technique has been well established (Ross and Lawrence 1968, Crovitz 1969, 1971, Briggs, Hawkins and Crovitz 1970, Lea 1975), as is the minimal interference seen with its use.
Contemporary usage 
Many effective memorisers today use the 'method of loci' to a greater or lesser degree (see Maguire et al ref below). Contemporary memory competition was initiated in 1991 and introduced to the USA in 1997. Part of the competition requires committing to memory and recalling a sequence of digits, two-digit numbers, alphabetic letters, or playing cards. In a simple method of doing this, contestants, using various strategies well before competing, commit to long-term memory a unique vivid image associated with each item. They have also committed to long-term memory a familiar route with firmly established stop-points or loci. Then in the competition they need only deposit the image that they have associated with each item at the loci. To recall, they retrace the route, "stop" at each locus, and "observe" the image. They then translate this back to the associated item. Memory champions elaborate on this by combining images. Eight-time World Memory Champion Dominic O'Brien advocates this technique. His name for it is The Journey Method. The 2006 World Memory Champion, Clemens Mayer from Germany, used a 300-point-long journey through his house for his world record in "number half marathon", memorising 1040 random digits in a half hour. One individual has used the method of loci to memorise pi to over 65,536 digits.
Using this technique a person with ordinary memorisation capabilities, after establishing the route stop-points and committing the associated images to long-term memory, with less than an hour of practice, can remember the sequence of a shuffled deck of cards. The world record for this is held by Simon Reinhard at 21.19 seconds
The technique is taught as a metacognitive technique in learning to learn courses. It is generally applied to encoding the key ideas of a subject. Two approaches are:
- Link the key ideas of a subject and then deep-learn those key ideas in relation to each other, and;
- Think through the key ideas of a subject in depth, re-arrange the ideas in relation to an argument, then link the ideas to loci in good order.
The Rhetorica ad Herennium and most other sources recommend that the method of loci should be integrated with elaborative encoding (i.e., adding visual, auditory, or other details) to strengthen memory. However, due to the strength of spatial memory, simply mentally placing objects in real or imagined locations without further elaboration can be effective for simple associations.
A recent variation of the "method of loci" involves creating imaginary locations (houses, palaces, roads and cities) to which the same procedure is applied. It is accepted that there is a greater cost involved in the initial setup, but thereafter the performance is in line with the standard loci method. The purported advantage is to create towns and cities that each represent a topic or an area of study, thus offering an efficient filing of the information and an easy path for the regular review necessary for long term memory storage.
Something that is likely a reference to the "method of loci" techniques survives to this day in the common English phrases "in the first place", "in the second place", and so forth.
Applicability of the term 
The designation is not used with strict consistency. In some cases it refers broadly to what is otherwise known as the art of memory, the origins of which are related, according to tradition, in the story of Simonides of Ceos and the collapsing banquet hall. For example, after relating the story of how Simonides relied on remembered seating arrangements to call to mind the faces of recently deceased guests, Steven M. Kosslyn remarks "[t]his insight led to the development of a technique the Greeks called the method of loci, which is a systematic way of improving one's memory by using imagery." Skoyles and Sagan indicate that "an ancient technique of memorization called Method of Loci, by which memories are referenced directly onto spatial maps" originated with the story of Simonides. Referring to mnemonic methods, Verlee Williams mentions, "One such strategy is the 'loci' method, which was developed by Simonides, a Greek poet of the fifth and sixth centuries BC" Loftus cites the foundation story of Simonides (more or less taken from Frances Yates) and describes some of the most basic aspects of the use of space in the art of memory. She states, "This particular mnemonic technique has come to be called the "method of loci". While place or position certainly figured prominently in ancient mnemonic techniques, no designation equivalent to "method of loci" was used exclusively to refer to mnemonic schemes relying upon space for organization.
In other cases the designation is generally consistent, but more specific: "The Method of Loci is a Mnemonic Device involving the creation of a Visual Map of one's house."
This term can be misleading: the ancient principles and techniques of the art of memory, hastily glossed in some of the works cited above, depended equally upon images and places. The designator "method of loci" does not convey the equal weight placed on both elements. Training in the art or arts of memory as a whole, as attested in classical antiquity, was far more inclusive and comprehensive in the treatment of this subject.
Spatial mnemonics and specific brain activation 
Brain scans of "superior memorizers", 90 per cent of whom use the Method of Loci technique, have shown that it involves activation of regions of the brain involved in spatial awareness, such as the parietal, retrosplenial and right posterior hippocampal regions. The medial parietal cortex is most associated with encoding and retrieving of information. Patients who suffered from medial parietal cortex damage had troubles linking landmarks with certain locations. Many of these patients were unable to give or follow directions and often got lost. The retrosplenial cortex is also greatly linked to memory and navigation. In Pothuzien HH’s study on the effects of selective granular retrosplenial cortex lesions in rats, the researcher found that damage to the retrosplenial cortex lead to impaired spatial learning abilities. Rats with damage to this area failed to recall which areas of the maze they had already visited, rarely explored different arms of the maze, almost never recalled the maze in future trials, and took longer to reach the end of the maze, as compared to rats with a fully working retrosplenial cortex.
In a classic study in cognitive neuroscience O'Keefe and Nadel proposed "that the hippocampus is the core of a neural memory system providing an objective spatial framework within which the items and events of an organism's experience are located and interrelated." This theory has generated considerable debate and further experiment. It has been noted that "[t]he hippocampus underpins our ability to navigate, to form and recollect memories, and to imagine future experiences. How activity across millions of hippocampal neurons supports these functions is a fundamental question in neuroscience, wherein the size, sparseness, and organization of the hippocampal neural code are debated.":
"Using neuropsychological, structural, and functional brain imaging measures, we found that superior memory is not driven by exceptional intellectual ability or structural brain differences. Rather, we found that superior memorizers used a spatial learning strategy (the method of loci; Yates, 1966) while preferentially engaging brain regions critical for memory and for spatial memory in particular, including the hippocampus."
The "method of loci," as first described by Simonides (cf. Yates, 1966), is explicitly spatial. In this technique, subjects improve memory by putting to-be-remembered items into some place or spatial context. Retrieval is effected simply by "going" to that place in thought [...] Events occurring within separate contexts are efficiently recalled in those contexts and minimally confused between contexts, though the events themselves might be highly similar. The mental maps we have of our home town, our neighborhood, and our house are all examples of the kinds of spatial contexts within which events occur, can be coded internally, and can subsequently be effectively retrieved or recalled: Studies by Smith, Glenberg, and Bjork (1978) and Bellezza and Reddy (1978) indicate that the power of the method of loci might lie in its ability to take advantage of this natural state of affairs.
Example of usage 
|This section does not cite any references or sources. (January 2012)|
During the mental walk, people remember lists of words by mentally walking a familiar route and associating these objects with specific landmarks on their route. An example of this would be to remember your grocery shopping list in a mental walk from your bedroom to kitchen in your house. Let's say the first item on your list was bread; then mentally you can place a loaf of bread on your bed. As you continue mentally walking you can place the next item, assume it is eggs, on your dresser. The mental walk continues like this as you place consecutive items along a familiar route that you walk. So when you are at the grocery store, you can then think about this walk and “see” what you placed at each location. In your head you will remember bread being on your bed, and eggs being on the dresser. This can continue for as many items as you want to place on your path as long as the route continues. The more dramatic the images, the more vivid the memory. For instance: instead of "bread," try to visualize a baker rising through an elevator pod in your bed, serving fresh bread; instead of "eggs," imagine a golden hen dropping rainbow eggs on the dresser.[original research?] However, a single route is difficult to use for different lists of items for memory.
In popular culture 
- In the 1981 fantasy classic Little, Big by John Crowley, an advisor-mage Ariel Hawksquill uses the method to link obscure information to aid her clients, and notes that:
"...the greatest practitioners of the old art discovered some odd things about their memory houses the longer they lived in them ... it was discovered, for instance, that the symbolic figures with vivid expressions, once installed in their proper places, are subject to subtle change as they stand waiting to be called forth... also, as the memory house grows, it makes conjunctions and vistas that its builder can't conceive of beforehand..."
- The technique is employed by the fictional serial killer Dr. Hannibal Lecter in Hannibal (1999), the third of a series of novels by American author Thomas Harris. In several passages in the book, Dr. Lecter is described as mentally walking through an elaborate memory palace to remember facts.
- The technique is depicted in the Matthew Reilly book, Scarecrow and the Army of Thieves. The main character, Shane Schofield, uses the technique to lock away good memories and prevent psychological torture.
- The technique is mentioned in Hilary Mantel's book, "Wolf Hall". The protagonist, Thomas Cromwell, uses the technique, and makes reference to Cicero's story of Simonides of Ceos remembering the locations of all the guests after he escapes being crushed by the collapsing roof.
- The technique was depicted in the BBC series Sherlock in "The Hounds of Baskerville", where Holmes uses his "mind palace" to seek important facts and associations in his memory relevant to the case.
- The method is also used in NBC's Sherlock Holmes adaptation Elementary in "The Long Fuse", in which Holmes uses the method of loci to recall a phrase.
- The memory palace concept is also used in several episodes of the TV series The Mentalist by the titular mentalist Patrick Jane to help colleagues and witnesses remember things such as playing card locations in a deck or information and names of guests at a party.
See also 
- Carlson, Neil R. (2010). Psychology the science of behaviour. Pearson Canada Inc. p. 245. ISBN 9780205645244.
- e.g. in a discussion of "topical memory" (yet another designator) Jamieson mentions that "memorial lines, or verses, are more useful than the method of loci." Alexander Jamieson, A Grammar of Logic and Intellectual Philosophy, A. H. Maltby, 1835, p112
- John O'Keefe & Lynn Nadel, The Hippocampus as a Cognitive Map, Oxford University Press, 1978, p389-390
- Foer, Joshua. "Forget Me Not: How to win the U.S. memory championship," Slate (March 16, 2005).
- http://www.msoworld.com/brain/mental/memory97_2.html [dead link]
- Raz A, Packard MG, Alexander GM, Buhle JT, Zhu H, Yu S, Peterson BS. (2009). "A slice of pi : An exploratory neuroimaging study of digit encoding and retrieval in a superior memorist." Neurocase. 6:1-12. doi:10.1080/13554790902776896 PMID 19585350
- http://web.aanet.com.au/~memorysports/discipline.php?id=spdcards [dead link]
- Bremer, Rod. The Manual - A guide to the Ultimate Study Method (USM) (Amazon Digital Services).
- Finger, Stanley. Origins of Neuroscience: A History of Explorations Into Brain Function (Oxford University Press, 2001), p. 333.
- Frances Yates, The Art of Memory, University of Chicago, 1966, p1-2
- Steven M. Kosslyn, "Imagery in Learning" in: Michael S. Gazzaniga (Ed.), Perspectives in Memory Research, MIT Press, 1988, p245; it should be noted that Kosslyn fails to cite any example of the use of an equivalent term in period Greek or Latin sources.
- John Robert Skoyles, Dorion Sagan, Up From Dragons: The Evolution of Human Intelligence, McGraw-Hill, 2002, p150
- Linda Verlee Williams, Teaching For The Two-Sided Mind: A Guide to Right Brain/Left Brain Education, Simon & Schuster, 1986, p110
- Elizabeth F. Loftus, Human Memory: The Processing of Information, Lawrence Erlbaum Associates, 1976, p65
- For example, Aristotle referred to topoi (places) in which memorial content could be aggregated - hence our modern term "topics", while another primary classical source, Rhetorica ad Herennium (Bk III) discusses rules for places and images. In general Classical and Medieval sources describe these techniques as the art or arts of memory (ars memorativa or artes memorativae), rather than as any putative "method of loci". Nor is the imprecise designation current in specialized historical studies, for example Mary Carruthers uses the term "architectural mnemonic" to describe what is otherwise designated "method of loci".
- Sharon A. Gutman, Quick Reference Neuroscience For Rehabilitation Professionals, SLACK Incorporated, 2001, p216
- Routes to remembering: the brains behind superior memory Maguire, E. et al Nature Neuroscience vol 6 95 (2003)
- John O'Keefe & Lynn Nadel, The Hippocampus as a Cognitive Map, Oxford University Press, 1978, p1
- Hassabis et al., Decoding Neuronal Ensembles in the Human Hippocampus, Current Biology (2009)
- R. Parasuraman, Matthew Rizzo, Neuroergonomics, Oxford University Press, 2007, p139
- Donald Olding Hebb, Peter W. Jusczyk, Raymond M. Klein, The Nature of Thought, Lawrence Erlbaum Associates, 1980, p217-218
- Harris, Thomas (1999). Hannibal. Delacorte Press. ISBN 0-385-29929-X.
- Yates, Frances A. (1966). The Art of Memory. Chicago: University of Chicago Press. ISBN [[Special:BookSources/10226950018|10226950018 [[Category:Articles with invalid ISBNs]]]] Check
- Spence, Jonathan D. (1984). The Memory Palace of Matteo Ricci. New York: Viking Penguin. ISBN 0-14-008098-8.
- Carruthers, Mary (1990). The Book of Memory. Cambridge University Press. ISBN 0521716314.
- Carruthers, Mary (1998). The Craft of Thought. Cambridge University Press. ISBN 0521795419.
- Rossi, Paolo (2000). Logic and the Art of Memory. University of Chicago Press. ISBN 0226728269.
- Bolzoni, Lina (2001). The Gallery of Memory. University of Toronto Press. ISBN 0802043305.
- Bolzoni, Lina (2004). The Web of Images. Ashgate Publishers. ISBN 0754605515.
- Dudai, Yadin (2002). Memory from A to Z. Oxford University Press. ISBN 0198520875.
- Small, Jocelyn P. (1997). Wax Tablets of the Mind. London: Routledge. ISBN 0415149835.
- Carruthers, Mary; Ziolkowski, Jan (2002). The Medieval Craft of Memory: An anthology of texts and pictures. University of Pennsylvania Press. ISBN 0812218817.
- Dann, Jack (1995) The Memory Cathedral: A Secret History of Leonardo da Vinci: Bantam Books 0553378570
- Foer, Joshua (2011). Moonwalking with Einstein: The Art and Science of Remembering Everything. New York: Penguin Press. ISBN 978-1-59420-229-2.