MetroPCS

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MetroPCS
Industry Telecommunications
Predecessor(s) General Wireless, Inc.,
MetroPCS Communications, Inc.
Founded 1994
Founder(s) Roger D. Linquist and Malcolm Lorang
Headquarters Richardson, Texas, US
Area served United States
Key people Thomas C. Keys, Executive Vice President and chief operating officer of MetroPCS Business Unit[1]
Products Wireless phones
Services Cellphone Service
Owner(s) T-Mobile US
Website metropcs.com

MetroPCS is a United States prepaid wireless service owned by T-Mobile US. MetroPCS offers nationwide Talk, Text and Data using T-Mobile USA's GSM, HSPA, HSPA+ and 4G LTE networks. MetroPCS also operates the sixth largest mobile telecommunications network in the United States using CDMA technology. The legacy MetroPCS CDMA network is scheduled to be decommissioned by the second half of 2015. Its legacy 4G network using LTE will be integrated with T-Mobile USA's 4G LTE network.

In October 2012, MetroPCS Communications, Inc. reached an agreement to merge with T-Mobile USA, Inc., a deal that would "help the competing provider become more competitive with the other national carriers".[2] The deal was structured as a reverse takeover; following the closure of the merger on May 1, 2013, the combined company, now known as T-Mobile US, Inc., began trading on the New York Stock Exchange as TMUS.[3][4]

History[edit]

MetroPCS was established in 1994 as General Wireless,Inc., by Roger D. Linquist[5] and Malcolm Lorang, both of whom were previously executives with wireless provider PageMart Wireless.[6]

2005[edit]

* MetroPCS® Announces Signing of 1.5 Millionth Customer.

2006[edit]

* MetroPCS™ Reaches Two Million Customers on Four Year Anniversary of Service.
* March: Innovative Wireless Provider MetroPCS™ Launches Service in Dallas/Fort Worth Market; Gives Metroplex Permission to Speak Freely.
* April: MetroPCS Launches Service in Detroit; Gives Residents Permission to Speak Freely

2007[edit]

* September: MetroPCS Proposes to Merge with Leap Wireless in a Strategic Stock-for-Stock Tax-Free Merger to Create a New National Wireless Carrier.
* Unlimited Wireless Carrier MetroPCS Launches Service in Los Angeles.
* November: MetroPCS Announces Withdrawal of Proposal to Merge with Leap Wireless.

2008[edit]

* March: Unlimited Wireless Carrier MetroPCS Launches Service in Las Vegas.
* March: Unlimited Wireless Carrier MetroPCS Launches Service in Bakersfield.
* May: Unlimited Wireless Carrier MetroPCS Launches Service in Jacksonville.
* June: Unlimited Wireless Carrier MetroPCS Launches Service in Shreveport – Bossier City.
* July: Unlimited Wireless Carrier MetroPCS Launches Service in Greater Philadelphia Region.
* Leap Wireless International, Inc. and MetroPCS Communications, Inc. Enter into National Roaming Agreement and Spectrum Exchange Agreement and Settle Litigation.
* November: Unlimited Wireless Carrier MetroPCS Launches Service in Flint, Lansing, Saginaw and Bay City, Michigan.
* MetroPCS Launches MetroPCS Unlimited Nationwide Coverage.

2009[edit]

* February: Unlimited Wireless Carrier MetroPCS Launches Service in Waco, Texas.
* March: MetroPCS Launches the BlackBerry® Curve 8330 Smartphone with Industry First Rate Plans.
* April: MetroPCS Introduces Its First Touch Screen Handset – the Samsung Finesse™.
* May: Unlimited Wireless Carrier MetroPCS Launches Service in Grand Rapids, Michigan.
* Unlimited Wireless Carrier MetroPCS Expands Greater Philadelphia Coverage to Include Southern New Jersey Shore.
* June: Unlimited Wireless Carrier MetroPCS Expands Service in Texarkana, Texas.
* MetroPCS Is First North American Carrier to Offer Unlimited International Calling for $5 per Month.
* July: Unlimited Wireless Carrier MetroPCS Launches Service in Longview, Marshall and Kilgore.
* August: MetroPCS to Offer Limited Edition Mister Cartoon Designed Handset.
* September: Unlimited Wireless Carrier MetroPCS Expands Atlanta Coverage to Calhoun.
* Unlimited Wireless Carrier MetroPCS Expands Michigan Coverage to Kalamazoo and Battle Creek.
* MetroPCS Expands Unlimited Nationwide Coverage Service.
* MetroPCS Communications launched its 3G network.
* October: MetroPCS Takes to the Streets of New York City and Northern New Jersey to Promote Its Extremely Low Rate Plans at Eight High Traffic Locations.
* MetroPCS Introduces Its First Windows Mobile® 6.1 Powered Handset.
* November: Unlimited Wireless Carrier MetroPCS Expands Florida Coverage to Gainesville and Ocala.

2010[edit]

* MetroPCS, Mister Cartoon Team Up Again with New Custom Designed Mobile Phone.
* MetroPCS Adds to its Handset Lineup with Affordable Android Phone.
* MetroPCS Launches 4G LTE Services in the Boston, New York City and Sacramento Metropolitan Areas.

2011[edit]

* January: MetroPCS Launches 4G LTE Service in Atlanta, Jacksonville, Miami and Orlando Metropolitan Areas.
* February: MetroPCS and Samsung Mobile Unveil the Samsung Galaxy Indulge, the World's First Commercially Available 4G LTE Android Smartphone.
* March: MetroPCS Introduces TapouT Special Edition Android Handset, Nationwide Tour with MMA’s Best Fighters.
* July: MetroPCS Launches 4G LTE Service in the Florida Keys.
* August: MetroPCS to Launch Samsung Admire for Back to School.
* MetroPCS and Rhapsody Partner to Deliver “Music for All”.
* September: MetroPCS CEO Roger Linquist Receives Corporate CEO Award at Metroplex Technology Business Council’s Tech Titans Awards.
* MetroPCS Unveils the LG Esteem, the latest 4GLTE Android Smartphone for Entertainment-Minded Consumers.
* October: MetroPCS Teams with tokidoki for Special Edition Android Phone.
* MetroPCS and USA Basketball Announce Official Partnership.
* November: MetroPCS Says Hello to HTC Adding the Wildfire S™ to its Android Smartphone Line-up.
* December: MetroPCS Steps Inside THE OCTAGON® as Exclusive Wireless Partner of UFC®.

2012[edit]

* January: MetroPCS and LG Mobile Bring Incredible Entertainment and Exceptional Value with Launch of New LG Connect 4G.
* MetroPCS Reaches New Heights with Latest 4G LTE Android, the Samsung Galaxy Attain 4G.
* February: USA Basketball National Team Member and Basketball Star Deron Williams Suits up as Official Spokesperson for MetroPCS.
* April: MetroPCS and UFC® Launch Team Metro with Fighters Cain Velasquez and Frankie Edgar.
* June: MetroPCS Introduces Latest 4GLTE Smartphone and Huawei's First in the U.S with the Huawei Activa™ 4G.
* August: MetroPCS Dials In Unique Entertainment Experience with the Samsung Galaxy S Lightray 4G Smartphone.
* MetroPCS unveiled a new $55 unlimited plan (with unlimited talk, text messaging, and data) as a limited-time offer.
* MetroPCS Launches World's First Commercially Available Voice over LTE Service and VoLTE-Capable 4G LTE Smartphone.
* MetroPCS Adds New Affordable 4GLTE Smartphone to Lineup with Launch of Coolpad Quattro™ 4G.
* September: MetroPCS Adds ZTE Anthem™ 4G to its Expanding 4GLTE Smartphone Portfolio.
* October: MetroPCS Blends First Class Smartphone and No Annual Contract 4G LTE Service with Availability of Samsung Galaxy S III.
* December: MetroPCS Adds Samsung Galaxy Admire 4G to its Collection of Powerful and Affordable 4G LTE Smartphones.

2013[edit]

* January: MetroPCS Goes Big Display, Big Value with New LG Spirit™ 4G Smartphone.
* March: MetroPCS Continues to Deliver Value and Versatility with the Huawei Premia™ 4G.
* May: MetroPCS and T-Mobile Join Forces.[7]
* July: MetroPCS Brings the Samsung Galaxy S® 4 to its Growing Nationwide 4G Smartphone Lineup.
* MetroPCS Takes on New Markets: Doubles Reach in Less than Three Months.
* September: MetroPCS Connects Friends and Family to Mexico with Affordable International Calling Promotion.
* MetroPCS Brings Feature-Rich LG Optimus F6™ and Nationwide 4G Experience to Consumers at Incredible Value.
* November: MetroPCS Aggressively Expands, Adding 15 New Markets; Triples Reach to 45 Markets across the United States just Six Months after T-Mobile-MetroPCS Combination.
* MetroPCS Delivers It All with New Kyocera Hydro XTRM, Combines Nationwide 4G LTE, Affordability and Durability.
* Statement: MetroPCS Working to Help Customers Stay Connected to Friends and Family in Philippines After Typhoon Haiyan.
* MetroPCS Introduces Samsung Galaxy Mega, Supersizes its Lineup with New 6.3-inch Smartphone.

2014[edit]

* February: MetroPCS Adds Another Nation to its Nationwide Network, Offers Coverage in Mexico.
* Samsung Galaxy S 5 Coming Soon to Both T-Mobile and MetroPCS.
* March: T-Mobile Brand MetroPCS Recognized As J.D. Power 2014 Customer Champion.
* April: T-Mobile and MetroPCS Continue to Expand Consumer Choice, Will Offer New Windows Phone 8.1 on Nokia’s Upcoming Lumia 635

Merger with T-Mobile USA[edit]

On October 3, 2012, MetroPCS Communications reached an agreement to merge with T-Mobile USA, subject to regulatory and shareholder approval. MetroPCS shareholders would hold a 26% stake in the merged company. While the merged company will still be the fourth largest carrier in the United States, acquiring MetroPCS would give T-Mobile access to more spectrum and financial resources to maintain competitiveness and expand its own LTE network.[8]

On October 18, 2012, both T-Mobile USA and MetroPCS Communications submitted official filings to the FCC seeking approval for their anticipated merger. The companies indicated that they would have a combined total of 20.5 million customers following the merger, covering 11.7% of the US wireless market. That number is comparative to the 58.5% combined share of AT&T and Verizon and Sprint's 15.2%. The new company will continue to use the T-Mobile name and keep MetroPCS as a secondary brand, which will also expand into additional cities.[9][10] The merger was officially approved by MetroPCS Communications shareholders on April 24, 2013, and completed on May 1, 2013, as the combined company began trading as T-Mobile US Inc.

On June 12, 2013, MetroPCS became a MVNO when it began offering products and services in select markets using T-Mobile's GSM and "4G" HSPA+ wireless networks. On June 18, 2012, MetroPCS released a variant of the Samsung Galaxy S III which offers an additional access to T-Mobile's 4G LTE network. T-Mobile US plans to have the CDMA network decommissioned by the second half of 2015 and all current customers are expected to have been moved onto the expanded T-Mobile networks.[11]

Current phone offerings[edit]

Coverage[edit]

Since the merger with T-Mobile, MetroPCS became a virtual operator providing service using T-Mobile's nationwide GSM/HSPA+/LTE network. For the status of the former-MetroPCS CDMA/LTE network, see T-Mobile US' radio frequency spectrum chart.

Plans[edit]

All plans include Unlimited talk, text and data, nationwide coverage, visual voicemail, voicemail, caller-ID, call waiting, 3-way calling, Short Codes and Alerts, Metro411 Directory Assistance and Wi-fi calling.
Plus
$40 Unlimited

* First 500MB of high speed data at up to 4G LTE speeds

$50 Unlimited

* First 2.5GB of high speed data at up to 4G LTE speeds

$60 Unlimited

* Unlimited high speed data at up to 4G LTE speeds

Add friends and family to your plan and save $5 per line.

Services[edit]

* $10 Rhapsody Unlimited Music: Rhapsody Unlimited Music is available for $10 per month for MetroPCS Android cell phones.
* $5 Value Bundle: Call Forwarding, Screen-it, Travel Talk Roaming – 30 minutes, Unlimited Directory Assistance, Voicemail to Text and TextTalk Global®.
* $1 Call Detail: review all of your local outbound calls with Call Detail. Up to 3 months of call history.
* $1 Metro Block-it: say goodbye to unwanted calls or texts with Metro Block-it. It blocks calls and texts from unwanted, restricted, anonymous, private, or unknown parties.
* $1 MetroBACKUP: MetroBACKUP allows you to easily, and automatically, back up your mobile phone contacts.
* $1 Unlimited Pocket Express: Pocket Express mobile app puts all of your most-wanted info in one place.
* $3 airG
* $5 Mobile Hotspot: Share your data connection with multiple devices with Mobile Hotspot for just $5 per month! (Certain restrictions apply)
* $5 MetroGUARD℠: MetroGUARD gives you comprehensive mobile phone protection.
* $5 Mexico Calling:
* Unlimited calling to over 200 destinations (landlines only
* Unlimited mobile texting to select destinations.
* Dial your calling destination directly from your phone! No more 800 numbers, hidden fees or PINs.
* $10 World Calling:
* Unlimited calling to over 1,000 destinations worldwide (landlines only), including Mexico.
* Unlimited mobile texting to select destinations.
* Dial directly from your phone – no 800 numbers, hidden fees or PINs!
* Service available within home service area.
* $10 Mexico Calling:
* Calling and texting to and from Mexico.
* Unlimited calling to Mexico landlines.
* Unlimited texting to Mexico.
* 1000 minutes to Mexico mobiles.
* 200 minutes of calls and 200 texts when in Mexico.
* $5 Ringback Tones Subscription: Entertain your friends, family and anyone who calls with Ringback Tones
* $5 Music Downloads Subscription: Keep your cell phone packed with the hottest music.
* $5 Ringtones Subscription: Personalize your cell phone and let everyone know your favorite jam.

Reception and criticism[edit]

The launch of MetroPCS's LTE network was met with mixed reviews. GigaOM's Kevin Tofel noted that although the LTE network is based on 4G technology, "the infrastructure MetroPCS is using keeps speeds in the range of older 3G networks". Tofel measured data speeds "far slower than T-Mobile's HSPA+ network" but considered that users with only basic data requirements would find the no-contract deal "refreshing".[12] Referencing Tofel's review, Laptop Magazine's Corvida Raven concluded that MetroPCS "probably isn't using the best LTE technology."[13]

Slate's Farhad Manjoo panned the service by suggesting that MetroPCS was able to roll out 4G coverage sooner and cheaper than its competitors by offering only the Samsung Craft, a feature phone with sub-standard internet capabilities, as its launch device. Due to the quality of the device (described as being "designed not just to frustrate users but to get us to swear off ever using any phone again"), the network, and MetroPCS's decision to block video streaming services aside from YouTube under its "unlimited web" plan, Manjoo considered it a device designed to disappoint users excited for 4G.[14]

MetroPCS's TV commercial series (from 2010 to 2011) features two Indians "Ranjit" played by veteran actor Anjul Nigam and "Chad" who make fun of American popular culture, which received mixed reviews. Many Indians and Americans found it to be in bad taste and offensive, or even racist (due to the controversy the campaign ended in late 2011 and was replaced with a new campaign slogan, "Everybody's moving to Metro".[15]

Following the T-Mobile merger, MetroPCS began a national push, running ads with the tagline "Period Power". Although the ads are meant to show that there were no hidden fees in its prepaid plans, many users of social media took to a different meaning of "Period Power", thinking of a woman's menstrual cycle instead of cell phone plans.[16] The ads are still running as of January 2014 despite the negative attention on social media.

See also[edit]

References[edit]

  1. ^ "Leadership Team". MetroPCS / T-Mobile USA. Retrieved May 4, 2013. 
  2. ^ "T-Mobile USA, MetroPCS to combine". Chicago Tribune. October 3, 2012. Retrieved October 3, 2012. 
  3. ^ "MetroPCS shareholders approve merger with T-Mobile USA". Reuters. Retrieved April 25, 2013. 
  4. ^ Rodriguez, Salvador. (May 1, 2013) Combined T-Mobile-MetroPCS debuts on N.Y. Stock Exchange as 'TMUS'. latimes.com. Retrieved on 2013-08-23.
  5. ^ [1][dead link]
  6. ^ [2][dead link]
  7. ^ T-MOBILE AND METROPCS COMBINATION COMPLETE – WIRELESS REVOLUTION JUST BEGINNING
  8. ^ "T-Mobile USA merging with MetroPCS". Los Angeles Time. October 3, 2012. Retrieved October 3, 2012. [dead link]
  9. ^ "T-Mobile and MetroPCS Merger". Federal Communications Commission. Retrieved October 31, 2012. 
  10. ^ Shields, Todd (October 20, 2012). "T-Mobile Asks U.S. FCC to Approve Merger With MetroPCS". Bloomberg. Retrieved November 1, 2012. 
  11. ^ MetroPCS To Launch T-Mobile Powered Devices And BYOD Later This Month. PhoneNews.com (June 3, 2013). Retrieved on 1996-08-23.
  12. ^ Tofel, Kevin C. (November 26, 2010). "For $55, What Kind of LTE Experience Does MetroPCS Deliver?". GigaOM. Retrieved December 5, 2010. 
  13. ^ Raven, Corvida (November 26, 2010). "MetroPCS's LTE Service Tested, Found Wanting". Laptop Magazine (Bedford Communications Inc). Retrieved December 5, 2010. 
  14. ^ Manjoo, Farhad. "4G, Samsung Craft, MetroPCS: The worst cell phone on earth.". Slate. Retrieved November 28, 2011. 
  15. ^ Edwards, Jim. "It's Racist But It Works: MetroPCS’s "Ranjit and Chad" Commercials Boost Sales". BNET. Retrieved July 25, 2011. 
  16. ^ Best and worst tech commercials of 2013 Fox News Channel (12/09/2013)


Official website MetroPCS Houston, Texas