Metro Cash and Carry
||This article appears to be written like an advertisement. (November 2008)|
|Key people||Olaf Koch, CEO|
|Products||Fast-moving consumer goods|
|Revenue||€31.6 billion (2012)|
|Employees||~ 100,000 (2012)|
METRO Cash & Carry is an international self-service wholesaler. It operates across Europe and in some countries of Asia and Northern Africa. It is the largest sales division of the German trade and retail giant METRO AG.
METRO Cash & Carry is different from B2C retail chains (such as Walmart, Carrefour or Tesco) in that its business concept is targeted towards professional customers rather than end consumers. The cash-and-carry concept is based around self-service and bulk buying. METRO Cash & Carry serves to registered customers only. Core customer groups are hotels, restaurants, caterers, traders and other business professionals.
|Country||First wholesale center||Number of wholesale centers|
- 1 operates under the brand name Makro
The first METRO Cash & Carry stores in Turkey opened in Istanbul in 1990. The company currently operates 27 stores in the following cities:
- Istanbul (x8)
- Ankara (x3)
- Izmir (x2)
- Antalya (x2)
- Bursa (x2)
The first two METRO Cash and Carry stores in Bulgaria opened in Sofia and Plovdiv on 18 March 1999. As of 2013[update] the company operates 14 stores in 12 cities (including 3 Metro KOMPAKT stores):
- Sofia (x2) - the one on Tsarigradsko Shausse open 24/7
- Plovdiv (x2)
- Varna - open 24/7 during Summer
- Stara Zagora
- Burgas - open 24/7 during Summer
- Veliko Tarnovo
Metro KOMPAKT stores in Bulgaria:
The first METRO Cash & Carry wholesale center in India opened in Bangalore in 2003. Currently there are 15 wholesale centers in operation, including three in Bangalore and two in Hyderabad, of which one was opened on 30 November 2006. The first Mumbai store was opened in 2008 at Bhandup. The Kolkata store located at Kalikapur, EM Bypass was opened in 2008. A Metro Cash & Carry store was opened at Ludhiana city in Punjab in the first week of September 2011, located on the Jallandhar Bypass road. The second store in Mumbai was opened on 17 November 2011, near Western Express Highway, Borivli (E). In the beginning of 2012 Metro opened 2 more stores in northern India including one in New Delhi and one in Jaipur, with plans to open more.
Metro has stores in the following cities:
- Bangalore (x3)
- Hyderabad (x2)
- Mumbai (x2)
METRO Cash and Carry was one of the first international food and non-food retail chains to enter the Romanian market, opening its first store in 1996 in Bucharest, near Henri Coandă International Airport.
As of 2011, it operates 30 stores in major cities across the country and is one of the most well-known chains. Metro has stores in the following cities:
The supermarket in Oradea is one of the most successful of the branches and has been especially popular with Hungarians, who are crossing the border to buy products from the hypermarket since prices are significantly cheaper in Romania than in Hungary. This phenomenon has mainly started since Hungary joined the European Union, an occurrence which has increased prices in Hungary.
Metro Cash and Carry opened its first wholesale center in the city Lahore on October 31, 2007. Second store was opened in the Pakistan's capital Islamabad on April 3, 2008. The year 2009 marked the opening of three more Metro Cash and Carry centers in Lahore, Karachi, and Faisalabad, bringing the total number of stores at 5. In 2012, with the merger of Makro into the brand, the total number of METRO stores in Pakistan stands at 9.
Entrance to MCC stores with tablet PC is strictly forbidden in Ukraine. Such devices should be left in the box near the entrance. The security of the store is not responsible for damage or lost of the tablet PC from the box.
On May 18, 2008, METRO Cash & Carry announced its market entry into Egypt under the MAKRO brand name. The first wholesale center is expected to open mid-2010.
The company is present in the following locations since:
El Salam 2010- June El Qalyubia 2010 October
Makro Cash & Carry is present in Portugal since 1989. The expansion of the company was extremely fast and at the end of the first year of activity Makro was leading the industry. The then innovative concept of “all under one roof” offer represented a key weapon in this growth, since it gave customers the possibility to purchase in one place everything they needed for their businesses, both in Food and Nonfood areas. The first store opened in Portugal was installed in 1990 in Alfragide (Lisbon) and today the company has eleven operating units in the main urban and economic centers of the country. Currently Makro Cash & Carry Portugal is second only to its main competitor, Recheio, a wholesaler belonging to Jeronimo Martins Group. Makro Cash & Carry Portugal doesn't want to be a mere supplier, but a complete partner to its customers, and therefore several initiatives are presented seasonally to all customer segments on Makro's portfolio of customers. The company is present in the following cities since:
- Lisbon - 1990
- Matosinhos - 1990
- Gaia - 1990
- Palmela - 1991
- Albufeira - 1992
- Coimbra - 1993 (a new store opened in 2010 to replace the original one)
- Braga - 1996
- Cascais - 2000
- Faro - 2001
- Leiria - 2003
- Aveiro - 2008
|This article relies on references to primary sources. (August 2007)|