Metroland Media Group

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Metroland Media Group
Type Subsidiary of public company
Industry Publishing
Founded February 1981 (merger of Metrospan Community Newspapers and Inland Publishing Company)
Headquarters 3125 Wolfedale Road, Mississauga, ON, Canada
Key people Ian Oliver - President
Products Newspapers, websites, commercial printing, online marketing
Parent Torstar
Website www.metroland.com

Metroland Media Group, is a large media, publishing and distribution company operating in the southern part of the Canadian province of Ontario. As of June 2014, Metroland reported publishing 116 local newspapers.[1] Three of these are daily papers, with the balance being weekly community newspapers. Metroland has a substantial market presence in its geographic area, but has considerable competition from other large media and publishing organisations. In addition to printing most of its own publications, Metroland is a commercial printer of flyers and magazines. Metroland Media Group is owned by Torstar Corporation of Toronto, Ontario, which also owns The Toronto Star newspaper.

History[edit]

Metroland is the publisher of three daily and 113 weekly community newspapers in Southern Ontario.[1] Metroland also publishes local news, classified and shopping websites, and operates nine printing operations. The company is also a distributor of flyers and circulars. The company also produces specialty print products, magazines and newspaper inserts, which are geared toward specific market segments. Metroland also produces and manages a handful of consumer shows.[2]

In February 1981, Metrospan Community Newspapers (a unit of Torstar) and Inland Publishing Company (formerly owned by The Telegram Corporation, owned by the Eaton and Bassett families) merged to become Metroland.[3][4]

Metroland Publishing was combined with CityMedia Group to create Metroland Media Group on September 11, 2006.[5] It is a wholly owned subsidiary of Torstar Corporation.[6] In October 2011, it was announced that Metroland acquired Performance Printing of Smiths Falls, Ontario.[7] The acquisition greatly expanded Metroland’s community newspaper coverage in Eastern Ontario.[8]

In 2013, the company cut the frequency of three Toronto suburban newspapers, Scarborough Mirror, North York Mirror and Etobicoke Guardian, from twice a week to once a week.[9]

Business areas[edit]

Metroland's regional and specialized business units can be grouped into five categories: Newspapers, Printing, Distribution, Digital Media, and Consumer Marketing.

Distribution[edit]

Metroland maintains a distribution network separate from the Canada Post. The total number of pieces distributed annually has increased substantially to more than 4 billion in 2014. There are 20,000 delivery persons province-wide performing door-to-door delivery of flyers, papers and print materials.

Digital media[edit]

Metroland Media entered into digital media and the internet with the migration of their community newspaper sites online in the mid 1990s. Subsequently, Metroland has built or acquired numerous online properties including WagJag, a website offering coupons in the group-buy model.

Printing[edit]

Metroland Media owns six printing plants in Ontario. The presses print Metroland Media's newspapers but also provide commercial printing to other clients. The combined print capacity of these print facilities is reported as more than 16 million tabloid pages per hour in full colour, approximating 250,000 newspapers per hour.[10]

Newspapers[edit]

Metroland publishes 116 local and community newspapers.[1] Three of these are daily newspapers;

Magazines[edit]

Metroland publishes dozens of magazines and specialty product titles. The general areas of interest these magazines focus on include lifestyle, leisure, parenting and transportation themes.

Consumer Marketing[edit]

Digital Marketing Production[edit]

Expansion into customer fulfilment led to creation of a Metroland Digital division in 2008 to provide SMBs (small-to-medium businesses) with full-service online marketing capabilities such as fully custom websites, e-commerce websites, paid search (like Google Adwords), search engine optimization (SEO) as well as social media marketing and display advertising.

Consumer shows[edit]

As Toronto, Ontario is Canada’s largest city, consumer shows have been created for the specialty audiences for Metroland Media Group publications. Metroland produces several consumer shows and exhibitions including the Toronto Golf & Travel Show, the National Bridal Show, the Forever Young Lifestyle Show, the City Parent Family Show and numerous local area shows.

Competition[edit]

Other large media and publishing companies in the area are also engaged in convergence of their printing and digital activities, and constitute the primary market competition for Metroland in the region. Among these are Rogers Media, Transcontinental Media, and Quebecor.

Awards[edit]

Over the last five years, Metroland Media publications have been recognized with Local Media Association awards such as (2013):

  • Journalist of the Year - All Classes Combined [11]
  • Top Company Winners (92)
  • Top Newspaper Winners (14)

References[edit]

  1. ^ a b c "About MetrolandMedia". www.metroland.com. Metroland Media Group Ltd. Retrieved June 10, 2014. 
  2. ^ "Shows". Metroland.com. Retrieved 2014-06-17. 
  3. ^ "Sold Weeklies To Pursue Broadcasting, Kent Inquiry Told". The Gazette (Montreal). March 19, 1981. Retrieved 17 June 2014. 
  4. ^ "Milestones". Metroland. Retrieved June 17, 2014. 
  5. ^ "2006 Archives - TORSTAR CORPORATION". Torstar.com. 2006-09-11. Retrieved 2014-06-17. 
  6. ^ "Businesses - TORSTAR CORPORATION". Torstar.com. 2014-05-13. Retrieved 2014-06-17. 
  7. ^ "Performance Printing purchased by Metroland". OCNA. 2011-10-19. Retrieved 2014-06-17. 
  8. ^ "CAJ fears job losses for community newspaper journalists on the horizon". The Canadian Association of Journalists. Retrieved June 17, 2014. 
  9. ^ "Revised publishing schedule for three Metroland papers". Newspapers Canada. September 25, 2013. Retrieved June 17, 2014. 
  10. ^ http://www.kba.com/us/news/detail/article/on-the-cutting-edge-of-print/page/65/back/7/
  11. ^ http://www.suburban-news.org/Contests/Editorial.aspx

External links[edit]