Today, Metzingen is famous for its factory outlets, attracting people from all over the country and even Europe. Hugo Boss, which was founded in Metzingen and still has its headquarters there, started first with its factory outlet and was soon followed by other companies (e.g. Burberry, Reebok, JOOP!, Strenesse, Escada, Bally, Puma, Adidas, Tommy Hilfiger, etc.) who offer a range of their clothing at reduced prices. Today there are over 80 so-called "outlet-stores".