Miami Subs Grill
|Headquarters||Fort Lauderdale, Florida|
Miami Subs Grill is an American fast food restaurant chain headquartered in Fort Lauderdale, Florida. It has over thirty stores in the United States and internationally.(1) It occupies a niche between fast food outlets and casual themed restaurants offering its guests the best of both worlds. Unlike many fast food restaurants it specializes in cooking to order along with fast food services. This ensures the freshness of its ingredients.(1) It also serves beer, wine, and Dom Perignon champagne at several of its locations. It advertises the "Don't Stop the Party" credo of equity partner Armando Christian Perez, aka Pitbull, by having happy hour from four to seven pm at many of its locations.(2) It also offers delivery and catering from participating stores.
The founder of the company, Gus Boulis, had helped build the Mr. Submarine concept in Canada, now known as Mr. Sub restaurant chain from a single location to over 200 locations, after which he retired to Florida. In 1980, he opened another restaurant in Key West called Mr. Submarine, which later expanded into Miami Subs Grill, offering a greater variety of food. In 1998 Nathan's Famous Inc. purchased 30 percent equity in the chain. A year following this there was a merger of the two companies.(3) In 2007, Miami Subs Grill came under the new ownership and management of Richard Chawatt. Mr. Chawatt and his team are reviving the brand and aggressively working to expand the franchise.
Miami Subs Grill built this concept and expanded rapidly in the 90's, starting in Florida and spreading quickly nationwide, with new restaurant locations, as well as stores in less typical locations, such as schools, highway rest areas (particularly along Florida's Turnpike) and airports. The restaurants featured a distinctive exterior design with South Beach-inspired pastels trimmed with pink and blue neon lights and interiors decorated in a tropical motif. Miami Subs Grill is currently expanding domestically and internationally and as the CEO, Richard Chwatt, claims more "new" is coming to the new Miami Subs grill. With the co-president Bernard Vogel, and director and equity partner Armando Christian Perez, "Pitbull", on board they are creating a new identity for Miami Subs Grill. A new brand extension, Miami Grill, is being introduced and will open nationally and worldwide.(4) Franchise area developers will have the option to choose between opening Miami Subs or Miami Grill brand restaurants. Kobi Karp, founder of Kobi Karp Architecture and Interior Design, will manage Miami Grill's new architectural image.(5) His plan features a modified exterior design and a new modernized interior look. The menu will be enhanced with breakfast being offered and will also include 24 hour service in specific locations. Catering and home delivery is also featured from many of these stores.(6) "After 30 years of soley being identified as Miami Subs, we're excited to finally introduce a new brand extension, Miami Grill," Chwatt says. "For this new chapter in the history of our franchise, we want to convey to the public-both at home and overseas- that our menu and goals extend beyond subs and sandwiches. We feel Miami Grill captures that diversity and will be a welcome addition to our fans and prospective are developers."(5) The new brand of Miami Grill will be launched in May 2014 at 18660 S. Dixie Highway, Cutler Bay.(1)
A 1998 agreement added Arthur Treacher's fish and chips to the Miami Subs Grill concept. Oh! Miami Grill (OMG) brand extensions are in the works for large venue footprints, featuring full bar and grill environments with a more bistro-style concepts.(5)
Purchase and sale
In 1999, Nathan's Famous purchased the chain for $14.4 million, bringing the Miami Subs Grill and Arthur Treacher's brands under a common corporate umbrella. The chain had approximately 175 outlets at acquisition. However, the chain struggled, due in part to instability in the management ranks, and in 2007, Nathan's Famous announced the sale of Miami Subs to a private investment group, Miami Subs Capital Partner 1 Inc, for $3.3 million.
In 2013 Miami Subs entered agreements with a local Dallas businessman to expand the franchise throughout Dallas.
On July 24, 2012, Miami Subs announced that an equity stake in the chain was purchased by Armando Cristian Pérez, also known by his stage name, Pitbull. Pitbull has a long-standing personal affinity for Miami Subs.
In February 2013, Miami Subs announced an agreement to develop new stores in the Middle East GCC countries: Saudi Arabia, Kuwait, United Arab Emirates, Oman, Qatar and Bahrain
In April 2013, Miami Subs made an agreement with Ocean Breeze Hawaii LLC resulting in the opening of a Miami Subs in Hawaii along with a plan to expand to 58 more locations.(7)
In September 2013, Miami Subs announced it has an agreement with Retail Focus Holdings Ltd New Zealand to develop stores in New Zealand.
On September 22, 2013 two Miami Grills opened in Georgetown, Guyana by local businessman Altro Alphonso.(8)
- Prewitt, Milford (February 10, 1992). "Miami Subs explodes into growth mode". Nation's Restaurant News. Retrieved September 3, 2009.
- "Miami Subs expands non-traditional development" (Press release). February 26, 1007. Retrieved September 3, 2009.
- "Arthur Treacher's Inc. Makes Announcement" (Press release). February 17, 1999. Retrieved September 3, 2009.
- "Nathan's sells Miami Subs for $3.3M". Nation's Restaurant News. June 8, 2007. Retrieved September 3, 2008.[dead link]
(1) www.miamisubs.com (2) www.restaurantsnews.com (3) www.thefreelibrary.com (4) http://www.qsrmagazine.com/news/new-miami-subs-grill-launch-brand-extension-miami-grill (5) http://www.prnewswire.com/news-releases/the-new-miami-subs-grill-welcomes-primos-group-llc-on-board-to-open-three-new-miami-area-locations-229685641.html (6) www.delivery.com,llc (7) www.online.wsj.com (8) www.gotoguyana.org
- Miami Subs Grill official website
- Walker, Elaine (24 July 2012). "Pitbull takes ownership in The New Miami Subs Grill". The Miami Herald. Retrieved 26 July 2012.