Michael Ebeid

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Michael Ebeid was appointed CEO and Managing Director of the Special Broadcasting Service (SBS) in June 2011.[1][2][3]

Prior to SBS Michael was the Executive Director of Corporate Strategy and Marketing at the ABC [4]

In 2005, Michael joined Two Way Limited, an interactive TV, mobile and online entertainment media business as COO and then as CEO. He took the company into Asia (Hong Kong, Malaysia, Singapore, India and NZ) establishing new business opportunities for the company.

From 1995-2005, Michael was with Optus Communications, where he was Director of Commercial Operations for Consumer and Multimedia involved in a range of matters relating to it telephony, internet and pay television interests. He was on the Board of the subscription television industry body, ASTRA, from 2001-2005.

Prior to Optus, Michael was at IBM for nine years in various roles across finance, sales and marketing, and worked in Tokyo and other Asian countries.

Michael was born in Cairo, Egypt, and moved to Sydney, Australia with his family when he was three.


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