Michael Greene (arts)

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C. Michael Greene.

C. Michael Greene, the president/CEO of Artist Tribe and myMuse, is most widely known for his tenure as head of the National Academy of Recording Arts and Sciences (NARAS), a role he held from 1988 to 2002.

Early years[edit]

Greene earned his BBA in Business from West Georgia College. The son of a Big Band leader, Greene began his career as a recording artist,[1] songwriter & producer with Warner Brothers, Mercury Records, and General Recording Corporation. Greene built Apogee Sound Studio and Crawford Sound Studio, as well as publishing companies while working with artists such as Ray Charles, James Brown, Keith Jarrett, Lionel Richie, Sarah Vaughan, Kenny Loggins, Sammy Hagar, Kansas, and many more.

Greene founded The Cable Marketing Group Ltd. and Total Entertainment & Media Productions, Inc. These were two of the country's first cable consulting, production and ad placement companies.

In 1981, Greene built The Video Music Channel[2] into one of the world's first cable video music networks. VMC was a national pioneer in multi-genre video music programming and live event production, with over 4 million subscribers. Next, VMC added traditional VHF and UHF television stations into its network, and Greene was named VP/GM of the network's flagship station, WVEU (UHF) in Atlanta, Georgia.

During this same period, Greene served as Senior Vice President of Universal Video Corporation in Indianapolis, Indiana producing 16 hours of original programming daily for the first Direct Broadcast Satellite Service, U.S.C.I. (the Prudential and General Instruments venture).

Next, Greene helped build Crawford Post Production, Satellite Services, Communications and Interactive Services Companies, in Atlanta. While Greene was Executive V.P., Crawford became one of the nation's largest media production companies serving clients such as Coca-Cola, IBM, Turner Broadcasting, the United States Department of Defense, and Tribune Broadcasting among thousands of others. Greene was President of Crawford-Greene, Inc. Crawford is still a leader in these fields.

Greene served as a consultant to the Ministry of Culture of the People's Republic of China.[when?]

Michael Greene and Grammy Awards

Career at NARAS[edit]

The Milli Vanilli duo pose with Greene during the 1990 Grammys rehearsal. Later that year NARAS revoked the duo's Best New Artist Grammy[4][5][6] after they admitted they did not sing on their album, Girl You Know It's True.[7]

In 1986-87, Greene was elected as Chairman of National Academy of Recording Arts and Sciences (NARAS), made famous for its Grammy Award. In 1988, Greene was named the Academy's first President/CEO and served as CEO for 14 years. Greene led the growth of membership from 3,200 to over 27,000, built 12 regional offices, and launched the Latin Academy of Recording Arts & Sciences. During his presidency, Academy revenue increased by 30 fold.[citation needed]

Under Greene's leadership, the Grammy Awards ceremony grew from being syndicated in 14 countries to over 180.[citation needed] Greene also established the Academy's Political Advocacy Initiatives.[8] NARAS emerged as a voice for music and the arts in Washington D.C. and the state houses on issues such as:

  • Intellectual Property Rights and Copyright Infringement
  • First Amendment protection
  • Music and Arts Education
  • Preservation of funding for the national arts agencies
  • Digital Music Distribution and Artist Rights
  • Archiving and Preservation of the world's musical legacy

Under Greene's Academy leadership,[9] NARAS developed:

  • Latin Academy of Recording Arts & Sciences
  • Grammy in the Schools[10]
  • Grammy High School Jazz Bands and Choir Ensembles[11]
  • Grammy.com and the Live Grammy Webcasts[12]
  • The Grammy Nominees CD series[13]
  • Leonard Bernstein Centers for Learning[14]
  • National Music Industry Coalition
  • Grammy National Mentoring Partnership
  • National Music Education Coalition
  • Grammy Living History Video Archive[15]
  • Grammy Music on Film Preservation Initiative
  • Grammy Foundation and MusiCares Foundation
  • NARAS Journal and Grammy Magazine
  • Grammy Concert Series for Children
  • Grammy Signature Schools
  • Grammy Gateway and Grammy Sessions
  • Grammy Preservation and Recording Technology Timeline

In 1999, two Los Angeles Times reporters received the Pulitzer Prize for Beat Reporting for "their stories on corruption in the entertainment industry, including a charity sham sponsored by the National Academy of Recording Arts and Sciences"[3][16]

After 14 years, in April of 2002 NARAS and Greene parted ways. Greene stayed on as a consultant for one year to assist in the transition.

The Grammy Foundation[edit]

During Greene's tenure, the Academy produced hundreds of educational events across the nation and the world. Greene founded and was President of two 501C-3 Foundations while presiding over the Academy. The Grammy Foundation spent over $4 million annually to provide grants and educational programs reaching over 2 million people. Their work in Congress helped launch the National Recording Registry designed to preserve historically significant recordings, the National Coalition for Music Education, & coalitions to save the National Endowment for the Arts, National Endowment for the Humanities, PBS, and NPR.

MusiCares[edit]

In 1990, Greene founded MusiCares[17][18] to provide financial grants, substance abuse intervention, treatment and educational programs to music professionals in need worldwide.[19] MusiCares has distributed well over $20 million since its inception. Greene was also the national spokesperson for the National Association of Music Therapists, now known as the American Music Therapy Association.[20]

Artist Tribe[edit]

Greene founded Artist Tribe, LLC[21] in 2005 and currently serves as its President and CEO. Artist Tribe is an innovation enterprise which houses seven operating divisions serving the creative and cultural communities at large. The Artist Tribe Foundation is involved in the field of Arts Mentoring, Education, Arts & Wellness, and produces culturally significant documentaries. The most recent is Girls in the Band.[22]

Ceramics[edit]

Greene is a ceramicist[23] and instructor, with works in the permanent collection of the High Museum of Art.[citation needed]

Accolades[edit]

Greene was inducted into the Georgia Music Hall of Fame, receiving a Georgy Award for his contributions to music.[when?] Greene received a special Doctorate in Music from the University of Southern California and an Honorary Doctorate in Music and Arts Education from Berklee College of Music in Boston.

References[edit]

  1. ^ "Pocket of a Thief". Mikegreenecd.com. Retrieved 2012-12-10. 
  2. ^ http://downhometraces.com/2009/12/05/a-short-history-of-atlanta’s-video-music-channel/
  3. ^ a b The 1999 Pulitzer Prize Winners — Beat Reporting, a series of articles "on corruption in the entertainment industry, including a charity sham sponsored by the National Academy of Recording Arts and Sciences..."
  4. ^ "Milli Vanilli is stripped of Grammy for fakery". The Milwaukee Sentinel. 20 November 1990. Retrieved 1 May 2011. 
  5. ^ Shriver, Jerry (January 28, 2010). "Milli Vanilli frontman says duo were musical 'scapegoats'". USA Today. Retrieved May 12, 2010. 
  6. ^ Philips, Chuck (November 16, 1990). "It's True: Milli Vanilli Didn't Sing : Pop music: The duo could be stripped of its Grammy after admitting it lip-synced the best-selling 'Girl You Know It's True.'". Los Angeles Times. 
  7. ^ Philips, Chuck (November 20, 1990). "Milli Vanilli's Grammy Rescinded by Academy : Music: Organization revokes an award for the first time after revelation that the duo never sang on album.". Los Angeles Times. Retrieved 10 December 2012. 
  8. ^ "Defense for the Arts by Michael Greene". Scribd.com. Retrieved 2012-12-10. 
  9. ^ "Michael Greene Celebrating Grammy Accomplishments". Scribd.com. Retrieved 2012-12-10. 
  10. ^ "Make your future be music". GRAMMY in the Schools. Retrieved 2012-12-10. 
  11. ^ "GRAMMY Camp - Jazz Session". GRAMMY in the Schools. Retrieved 2012-12-10. 
  12. ^ "The Official Site of Music's Biggest Night". GRAMMY.com. 1970-01-01. Retrieved 2012-12-10. 
  13. ^ "2012 GRAMMY Nominees Album Available Now". GRAMMY.com. 2012-01-24. Retrieved 2012-12-10. 
  14. ^ "Center". Leonard Bernstein. Retrieved 2012-12-10. 
  15. ^ "GRAMMY Living Histories". GRAMMY.org. Retrieved 2012-12-10. 
  16. ^ "The Pulitzer Prizes | Power and Conflict Behind the Grammys". Pulitzer.org. 1998-02-22. Retrieved 2012-12-10. 
  17. ^ "MusiCares". GRAMMY.org. Retrieved 2012-12-10. 
  18. ^ "MusiCares: An Industry Imperative by Michael Greene". Scribd.com. Retrieved 2012-12-10. 
  19. ^ "Former-Grammy-president-Michael-Greene-Speaks-on-MusiCares". Scribd.com. Retrieved 2012-12-10. 
  20. ^ "American Music Therapy Association | American Music Therapy Association (AMTA)". Musictherapy.org. Retrieved 2012-12-10. 
  21. ^ "Artist Tribe and MyMuse.com, Join The Migration". Artisttribe.com. Retrieved 2012-12-10. 
  22. ^ "The Girls In The Band - Official Trailer". YouTube. 2010-09-24. Retrieved 2012-12-10. 
  23. ^ "Michael Greene Ceramics' Photostream". Flickr. 2012-09-10. Retrieved 2012-12-10.