Michael Adams (pollster)
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| Born | May 9, 1946 Walkerton, Ontario |
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| Nationality |  Canada |
| Field | Market research, social values research, sociology |
| Alma mater | University of Toronto (M.A.) Queen's University (B.A.) |
Michael John Adams (born September 29, 1946 in Walkerton, Ontario) is a Canadian writer and public opinion researcher. He is co-founder of the Environics Research Group and is now President of the Environics Group.
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[edit] Background
Adams was born in Walkerton, Ontario but later moved to Rexdale in Etobicoke, Ontario, and graduated from North Albion Collegiate Institute. While at North Albion, he founded a Model United Nations club. He joined the Progressive Conservatives while in university and later served as leader of the Student Conservatives of Ontario. He attended Queen's University, where he received his B.A. in political studies in 1969. He went on to receive his M.A. in sociology from the University of Toronto in 1970.
[edit] Environics
Adams cofounded Environics Research Group in 1970, a polling and market research firm based in Toronto, Canada, and has since brokered many partnerships and joint ventures with firms in Canada and the United States. He became President of the Environics Group in 2000 [1] and was succeeded by Barry Watson as President of Environics Research.[2]
In 2006, Adams founded the Environics Institute to use survey research to give voice to populations usually excluded from public life in Canada and elsewhere. Adams launched pioneering studies of the attitudes of Muslims in Canada, the population of Afghanistan[3] and recently completed a study on Canada's urban aboriginal peoples.[4]
In recognition for his contribution to market research in Canada and his original work tracking changing social values in Canada and the United States, Ryerson University awarded him an honorary D.Litt. in June 2009.
[edit] Publications
- Adams, Michael (1998). Sex in the Snow: Canadian Social Values at the End of the Millennium. Toronto: Penguin Canada. ISBN 0-143-05234-9.
- Adams, Michael (2000). Better Happy Than Rich?: Canadian, Money and the Meaning of Life. Toronto: Penguin Canada. ISBN 0-140-28829-5.
- Adams, Michael (2003). Fire and Ice: The United States, Canada and the Myth of Converging Values. Toronto: Penguin Canada. ISBN 0-143-01423-4.
- Adams, Michael (2005). American Backlash: The Untold Story of Social Change in the United States. Toronto: Penguin Canada. ISBN 0-143-05042-7.
- Adams, Michael (2007). Unlikely Utopia: The Surprising Triumph of Canadian Multiculturalism. Toronto: Penguin Canada. ISBN 0-143-05014-1.
- Adams, Michael (2010). Stayin' Alive: How Canadian Baby Boomers Will Work, Play, And Find Meaning In The Second Half Of Their Adult Lives. Toronto: Viking Canada. ISBN 9780670063697.
