Michel & Augustin
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Michel & Augustin is a French brand of food created in 2005 by Augustin Paluel-Marmont and Michel de Rovira[1], two ESCP-EAP alumni.
The brand started by producing flavored cookies (Petits sablés ronds et bons), and soon complemented its range with premium yogurt drinks (Vache à boire) and Lassi. In 2007, it started to commercialize yogurt ice-creams.
The marketing target is Parisian and French bobos and the products are sold in food stores and coffee shops. The communication of the brand is inspired by buddy brands such as Ben & Jerry's, Nantucket Nectars or innocent Drinks, capitalizing on complicity with the customer.
[edit] References
- ^ Construire une marque Michel et Augustin : le capital sympathie April 27, 2005
[edit] External links
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