Michelle Mone
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| Michelle Mone | |
|---|---|
| Born | October 7, 1971 Glasgow, Scotland |
| Occupation | Entrepreneur, model |
| Known for | Founder of Ultimo, entrepreneur, businesswoman |
| Net worth | £40m |
Michelle Georgina Mone OBE[1] (October 7, 1971, Glasgow, Scotland) is a Scottish entrepreneur and model, who is notable for being the CEO of Ultimo.
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[edit] Early life and early career
Michelle Mone, born 1971,[2] grew up in the East End of Glasgow. She left school aged 15 to become a model, but this career came to an end after she became married and her first child.[3] She then got a marketing job with brewer Labatt, having entered fictional qualifications on her CV.[3] Within two years, however, she had become their head of marketing in Scotland.[3] After being made redundant by Labatt, Mone set up her own company.[3] she decided, while wearing a very uncomfortable cleavage enhancing brassiere at a dinner dance, that she could create a better design. Her stated aims were to create a brassiere that was both more comfortable, and better looking, creating more cleavage.[4] Mone had read about a new silicone product while on holiday in Florida, and obtained the European licence to make bras from it.[3]
[edit] MJM International
She founded MJM International Ltd in November 1996, and three years of research, design, and development resulted in the patented Ultimo bra. In August 1999, a month after having her third child, Mone launched Ultimo at Selfridges department store in London. Selfridges sold the pre-launch estimate of six weeks of stock within 24 hours, which is still[when?] known as the biggest ever bra launch in the UK, with over 50 photographers present and camera crews from all over the world.[citation needed]
In April 2000, Mone won the World Young Business Achiever Award.
[edit] Mugging
The company was launched in the traditional ship building district of Glasgow, Govan, bringing much needed jobs. In 2003, however, after returning from a trip to Los Angeles to visit Rod Stewart, Mone moved to premises elsewhere after being assaulted and having her BMW car-jacked and her prototype samples stolen in 2003. Her mobile phone was taken, which included various telephone numbers of notable Scots including the then First Minister Jack McConnell.[5]
[edit] Awards
Mone won ‘Best Newcomer’ at the British Apparel Export Awards.
In 2001 Prince Charles invited Mone to join the Board of Directors for The Princes Scottish Youth Business Trust, and more recently the Board of Main Council.
In November 2002, Mone was awarded an honorary Doctorate by Paisley University. In January 2010, Mone was awarded an OBE for her contribution to business.[1]
[edit] Political views
Mone was a longstanding supporter of the Labour Party, but withdrew her support in 2009 and threatened to leave Britain if the top rate of income tax was increased.[6] In January 2012, she gave an interview in The Sunday Times where she threatened to move to England if Scotland became an independent country after the proposed referendum in 2014.[7] Mone "grew up a Scottish, Labour-voting Protestant and is now a Conservative-voting Catholic whom David Cameron invited to come and address his cabinet."[3]
[edit] Personal life
At 18 she became pregnant with her first child Rebecca, she then converted to Catholicism and married Michael an anesthetist's son from a Catholic family.[3] Mone lived in Thorntonhall with her husband Michael and their three children: Rebecca 19; Declan, 15; and Bethany 11.[8] On the 27 December 2011, lawyers announced the couple's formal separation.[9]
[edit] Filmography
- Loose Women (1999) - Herself[10]
- Mind Your Own Business (2005) - Herself
- The_Apprentice:_You're_Fired! (2007–2009) - Herself
- Coleen's Real Women (2008) - Herself
- The Apprentice (2008) - Herself
- I'm A Celebrity Get Me Out of Here NOW! (2008) - Herself
[edit] References
- ^ a b "About Michelle, Michelle Mone". Michellemone.com. http://www.michellemone.com/about-michelle#Business. Retrieved 2012-01-30.
- ^ "Michelle Mone, the Bra Queen". Telegraph. http://www.telegraph.co.uk/finance/markets/2820804/Michelle-Mone-the-Bra-Queen.html. Retrieved 2012-01-30.
- ^ a b c d e f g Carole Cadwalladr (2010-09-12). "The first lady of lingerie | Fashion | The Observer". Guardian. http://www.guardian.co.uk/lifeandstyle/2010/sep/12/michelle-mone-lingerie-71-degrees-north. Retrieved 2012-01-30.
- ^ "Michelle Mone Press Information" (PDF). http://www.mjm-international.com/pdf/MICH_MJM_DOWNLOAD.pdf. Retrieved 16 March 2009.
- ^ "UK | Scotland | Bra boss robbed at knifepoint". BBC News. 2003-02-19. http://news.bbc.co.uk/1/hi/scotland/2779699.stm. Retrieved 2012-01-30.
- ^ Borland, Ben (2009-04-26). "Home of the Daily and Sunday Express | UK News :: Darling’s Budget tax hike may force Michelle Mone to uproot for Hong Kong". express.co.uk. http://www.express.co.uk/posts/view/97173. Retrieved 2012-01-30.
- ^ "BBC News - Scottish independence: Michelle Mone threatens to leave Scotland". bbc.co.uk. 2012-01-29. http://www.bbc.co.uk/news/uk-scotland-scotland-politics-16779891. Retrieved 2012-01-30.
- ^ "Michelle Mone’s mansion plans fall foul of elderly neighbour". East Kilbride News. http://www.eastkilbridenews.co.uk/lanarkshire-news/local-news-lanarkshire/local-news-east-kilbride/2010/01/20/michelle-mone-s-mansion-plans-fall-foul-of-elderly-neighbour-68653-25637258/. Retrieved 2012-01-30.
- ^ "Bra tycoon Mone in marriage split - Scottish Headlines - Kirkintilloch Herald". kirkintilloch-herald.co.uk. 28 December, 2011. http://www.kirkintilloch-herald.co.uk/news/scottish-headlines/bra_tycoon_mone_in_marriage_split_1_2027756. Retrieved 3 January 2012.[dead link]
- ^ http://www.imdb.com/name/nm2016637/
[edit] External links
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