Michelle Phan

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Michelle Phan
Michelle Phan in 2014.
Born (1987-04-11) April 11, 1987 (age 27)
Boston, Massachusetts, U.S.
Occupation Entrepreneur, video make-up demonstrator, author
Years active 2006–present
Known for YouTube celebrity

Michelle Phan (born April 11, 1987)[1] is an American make-up demonstrator and entrepreneur who became notable as a YouTube celebrity.[2] Phan's YouTube channel has over 7 million subscribers, one billion lifetime views[3], and she has uploaded over 300 videos.[4]

Early life[edit]

Michelle Phan (Vietnamese name, Tuyết Băng) [5] was born in Boston, Massachusetts. Phan is of full Vietnamese descent. A few years after birth, her family moved to the San Francisco, California area. Eventually, Phan and her family moved to Tampa, Florida where she attended Tampa Bay Technical High School.

Phan attended Ringling School of Art and Design. As of March 2014, Phan has received an honorary doctorate from Ringling.[6] Started makeup videos in 2006


In 2005, Phan had a personal blog in which she discussed different makeup tutorials and received requests for further instruction.[7] She began posting tutorial vlogs on Xanga under the username Ricebunny and then began publishing on YouTube in May 2007.[8][9]

She patterned her production style on Bob Ross; "There is something magical about narration and voiceovers. Recording a voiceover is an art form in itself."[2] Buzzfeed featured two of Phan's "How To Get Lady Gaga's Eyes" makeup tutorials in 2009 and 2010, which helped them go viral and brought her over a million subscribers.[10][11][12] Phan became a YouTube advertising partner and launched FAWN, a YouTube MCN (multi-channel network) in 2012.[2][13]

In 2010, Lancôme made Phan their official video make-up artist after she featured some of their products in her videos.[14] In 2011, Phan co-founded 'MyGlam', a monthly beauty products subscription service, which has since been renamed "ipsy".[15] Ipsy is a destination for beauty devotees to network, try new products, and watch and upload beauty tutorials.[16]

On August 15, 2013, L'Oreal launched a new cosmetic line called EM by Michelle Phan.[17] Her estimated 2014 income was $1 million.[18]

Copyright infringement lawsuit[edit]

In July 2014 it was announced that Phan was being sued by Ultra Records over alleged copyright infringement relating to the music used in her YouTube videos.[19] Ultra plans to seek up to $150,000 in damages per infringement, according to the lawsuit, which currently names 45 instances of infringement. Phan is planning to counter-sue Ultra Records.[20][21]

Awards and nominations[edit]

Year Nominated Award Result
2014 Michelle Phan Teen Choice Award for Choice Web Star: Fashion/Beauty Nominated
2014 Michelle Phan Teen Choice Award for Choice Web Star: Female Nominated


  • Michelle Phan's Make Up


  1. ^ "Twenty-Five!". FAWN. April 11, 2012. Retrieved July 20, 2011. 
  2. ^ a b c Humphrey, Michael (September 21, 2011). "Michelle Phan: On Beauty, Bob Ross And Future Success". Forbes. Retrieved July 24, 2013. 
  3. ^ Brouwer, Bree (September 5, 2014). "Michelle Phan Reaches A Milestone With Over 1 Billion Channel Views". 
  4. ^ Michelle Phan. youtube.com
  5. ^ Draw My Life – Michelle Phan. youtube.com
  6. ^ Internet Phenom Michelle Phan Receives Honorary Doctorate from Ringling College. ringling.edu
  7. ^ Wick, Krista (May 26, 2012). "Meet Michelle Phan, Accidental Millionaire". The Insider. ET Online. Retrieved July 24, 2013. Phan is the second-most popular female personality on YouTube and has became spokeswoman for Lancome thanks to the success of her online videos. She also recently partnered with Glamhouse for her Jewelry line Ever Eden. 
  8. ^ Hayes, Stephanie (August 22, 2009). "Michelle Phan, a YouTube sensation for her makeup tutorials, has transformed her life". Tampa Bay Times. Retrieved July 24, 2013. 
  9. ^ "ricebunny.xanga.com". ricebunny.xanga.com. June 20, 2013. Retrieved June 24, 2013. 
  10. ^ Tamar Anitai (January 27, 2010). "Makeup Tutorial: Learn How To Get Lady Gaga's Scary 'Bad Romance' Eyes". MTV. Retrieved April 17, 2010. 
  11. ^ Peggy Wang (July 9, 2010). "How to Get Lady Gaga Googly Eyes [VIDEO]". Buzzfeed.com. Retrieved July 15, 2010. 
  12. ^ Maria Ricapito (May 28, 2010). "Viral Videos: Michelle Phan's Rise to YouTube Stardom". Vanity Fair. Retrieved May 28, 2010. 
  13. ^ "Beauty Gurus How-To: Becoming a YouTube Star". Yahoo! Shine. Retrieved July 22, 2014. 
  14. ^ "Lancôme Signs Michelle Phan, YouTube Makeup Star". Retrieved July 22, 2014. 
  15. ^ "21 Success Mavericks". Success Magazine. June 1, 2013. 
  16. ^ "About Ipsy". Ipsy.com. 
  17. ^ http://abcnews.go.com/GMA/video/youtubes-beauty-guru-michelle-phan-lands-loreal-makeup-19979777
  18. ^ Chang, Andrea (August 7, 2014). "YouTube's biggest stars are cashing in offline". Los Angeles Times. Retrieved August 8, 2014. 
  19. ^ "Ultra International Music Publishing, LLC et al v. Michelle Phan". Docket Alarm. July 16, 2014. Retrieved Dec 22, 2014. 
  20. ^ "YouTube star Michelle Phan sued over copyright". BBC News. July 22, 2014. Retrieved July 22, 2014. 
  21. ^ "Ultra Records Responds to Michelle Phan & Kaskade Copyright Controversy". Radio.com. July 28, 2014. 

External links[edit]