Microbroadcasting

Microbroadcasting is the process of broadcasting a message to a relatively small audience. This is not to be confused with low-power broadcasting.

Microbroadcasting, in radio terms, is the use of low-power transmitters (often Part 15 in the United States, or its equivalent elsewhere) to broadcast a radio signal over the space of a neighborhood or small town. Similarly to pirate radio, microbroadcasters generally operate without a license from the local regulation body, but sacrifice range in favor of using legal power limits (for example, 100 mW for medium wave broadcasts in the United States). Higher power levels can be achieved using carrier current techniques, which are widely used in colleges and universities. Both AM and FM bands are used, although AM tends to have better propagation characteristics at low power.

Microbroadcasting is also used by schools and businesses to serve just the immediate campus of the operation; well-known uses include audio tour guide systems, airport information services, and drive-in theaters, which often provide movie audio over the driver's car audio system. It has also been adopted as an advertising technique, particularly by car dealers and real estate agents.

See also

• Webmicrobroadcasting

External links

• Micro-Broadcasting: Getting The Most Out Of Part 15 Radio by Bill DeFelice — article from September 2011 discussing low power AM and FM micro-broadcasting.
• Toward Polymorphous Radio by Tetsuo Kogawa — article about the Mini-FM movement (microbroadcasting in Japan) in the 1980s.