|Type||Private Limited Company|
|Industry||Telecommunications, Consumer Electronics|
|Headquarters||Gurgaon, Haryana, India|
|Area served||India, Russia, Bangladesh, Sri Lanka, Nepal|
|Key people||Rahul Sharma (Co-Founder)
Vikas Jain (Co-Founder)
Sumeet Arora (Co-Founder)
Rajesh Agarwal (Co-Founder)
Sanjay Kapoor (Chairman of Board & part of the promoter group)
Vineet Taneja (Chief Executive Officer)
Atul Nigam (CIO)
Shubhodip Pal (CMO)
Khaja Muzafarullah (VP Sales Peninsula)
Amit Mathur (Vice President, International Business)
Prosenjit Sen (VP Sales- Himalayan)
|Products||Mobile Phones, Smartphones, Tablet Computers, 3G Datacards, LED Televisions|
|Revenue||US$ 2.2 billion (2014)|
Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana, India. It is in the business of manufacturing of Mobile Telephones, Tablet Computers, 3G Datacards and LED Televisions.
Micromax started as an IT software company in 2000 and worked on embedded platforms. It entered the mobile handset business, and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010.
Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across the SAARC markets including Bangladesh, Sri Lanka and Nepal. On 24 January 2014, Micromax became the first Indian mobile company to start sales in Russia.
Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. They started manufacturing mobile phones in 2010 with a focus on low pricing, in order to compete with international brands.
Everything started with a truck battery in the year 2007. In the powerless city of Baharampur in the Indian State of West Bengal, Mr. Rahul Sharma saw an AirtelPay Phone being powered by a truck battery. Every night, the PCO owner would lug the battery 12 km to an adjoining village on his cycle, charge it there overnight, and lug it back to Berhampur in the morning. Rahul was fascinated by the nature of innovative adaptation to suit the difficult conditions which the payphone operator had employed and his interest only grew when he found out that to everyone’s surprise, the operator was also able to earn a tidy sum of money. Based on this experience of innovation arising from constraint, Micromax soon launched its first phone with a month long battery back-up known as X1i. In 2011, Micromax entered the tablet market with the Canvas series.
Manufacturing in India
Originally, the company sourced all its mobile phones from China. However, since April 2014, they have started manufacturing mobile phones and tablets at their facility in Rudraprayag, Uttrakhand.
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