|Industry||Telecommunications, Consumer Electronics|
|Founded||Delhi,India (29 March 2000)|
|Headquarters||Gurgaon, Haryana, India|
|Area served||India, Russia, Bangladesh, Sri Lanka, Nepal|
|Key people||Sanjay Kapoor (Chairman)
Vineet Taneja (CEO)
Shubhodip Pal (CMO)
|Products||Mobile Phones, Smartphones, Tablet Computers, 3G Datacards, LED Televisions|
|Revenue||US$ 2.2 billion (2014)|
Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana, India. It is in the business of selling badge engineered and Chinese contract manufactured Mobile Telephones, Tablet Computers, 3G Datacards and LED Televisions.
Micromax started as an IT software company in 2000 and worked on embedded platforms. It entered the mobile handset business, and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010.
Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across the SAARC markets including Bangladesh, Sri Lanka and Nepal. On 24 January 2014, Micromax became the first Indian mobile company to start sales in Russia.
Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. They started manufacturing mobile phones in 2008 with a focus on low pricing, in order to compete with international brands.
Everything started with a truck battery in the year 2007. In the powerless city of Baharampur in the Indian State of West Bengal, Mr. Rahul Sharma saw an AirtelPay Phone being powered by a truck battery. Every night, the PCO owner would lug the battery 12 km to an adjoining village on his cycle, charge it there overnight, and lug it back to Berhampur in the morning. Rahul was fascinated by the nature of innovative adaptation to suit the difficult conditions which the payphone operator had employed and his interest only grew when he found out that to everyone’s surprise, the operator was also able to earn a tidy sum of money. Based on this experience of innovation arising from constraint, Micromax soon launched its first phone with a month long battery back-up known as X1i. In 2011, Micromax entered the tablet market with the Canvas series.
Micromax Canvas A1
Micromax Canvas A1 is one of the initial Android One phones manufactured by Micromax Mobiles with the cooperation of Google Inc. Micromax Canvas A1 features Android 4.4.4 KitKat OS paired by 1.3 GHz Quad core processor. It also includes 1GB RAM,4GB ROM and Mali 400 GPU alongside with 5MP rear camera plus 2MP front camera. This dual sim device is enabled with 3G connectivity, WiFi, Bluetooth, GPS and native Google apps. The 4.5 inched display has got the screen resolution of 480×854 pixels.
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