Microphilanthropy is a model of philanthropy that is based on smaller, more direct interaction between "helpers" and "doers."
It uses the definition of philanthropy as "love of humanity", which is broader than just charity or donating money. It is used in a broader range of activities such as volunteering, emergency response activities, and mentoring. The intended value of this approach could be summed up as "getting small in a big way": if one is able to deal efficiently with a million small activities rather than only one activity a million times as large, a much larger group of people could be involved, engaged in a broader range of social interaction, and allow the system to grow.
Microphilanthropy requires the ability to deal with a large number of small interactions efficiently. If a successful approach also includes implementing a fundraising drive that utilizes microphilanthropic resources connected to a specific charity, the approach must also include a structure or "middleman" technology that allows for an effective, efficient aggregation and distribution of microphilanthropic donations. For example, the US-based nonprofit Zidisha offers an eBay-style peer-to-peer microlending platform, which uses internet and mobile phone technology to deliver services between lenders and borrowers directly across international borders without local intermediaries.