Microscope magazine
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| Editor | Simon Quicke |
|---|---|
| Categories | Computer magazine |
| Frequency | Weekly |
| First issue | September 1982 |
| Company | Reed Business Information |
| Country | United Kingdom |
| Language | English |
| Website | www.microscope.co.uk |
MicroScope is a weekly magazine for computer manufacturers, distributors and resellers within the channel which has been published since 1982. The magazine is available free to professionals who meet the circulation requirements. The magazine is funded through revenue received from display and classified advertising.
MicroScope is available in print and digital format and the readership is audited by BPA Worldwide, which verifies its circulation twice yearly. The current circulation figure is 23,652 (BPA December 2006).
Topics covered within the magazine include news and analysis and assessments of issues within the marketplace. The classic audience for the magazine work within the 'two-tier' channel either in distribution or at a reseller. The readership includes volume distributors, value-added distributors, resellers, VARs, ISVs and technology consultants.
Over the past 27 years the channel has matured and continues to go through a process of consolidation. During the time the magazine has been publishing computers have become mainstream and the concept of the microcomputer is now fundamentally accepted in both workplace and home.
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[edit] Website
MicroScope.co.uk is a website for computer manufacturers, distributors and resellers and provides users with news and analysis from within the channel.
The website is constantly updated with channel related stories, analysis and comment.
[edit] Microscope ACEs
MicroScope Awards for Channel Excellence (MicroScope ACEs) begun in 2007 and the aim of these awards is to reward the achievements of resellers and distributors across the channel.
Over the last three years the awards have grown and established themselves as one of the leading industry awards. The awards usually take place in late May or early June in central London with the entry process kicking off around October or November.
The awards are judged by a panel of industry experts including analysts, independent consultants and editorial staff from MicroScope. The shortlist drawn up by the judges is then posted online with the readership of the magazine then given an opportunity to vote for the winners.
[edit] Contacts
Editor, Simon Quicke - simon.quicke@rbi.co.uk
Chief reporter, Paul Kunert - paul.kunert@rbi.co.uk
Senior reporter, Alex Scroxton - alex.scroxton@rbi.co.uk
General email - microscope@rbi.co.uk
[edit] External links
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