Midday (Irish TV series)

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TV3 Midday.png
Genre Current affairs
Directed by Tony Bohan
Presented by Sybil Mulcahy (2013-)
Elaine Crowley (2010-)
Colette Fitzpatrick (2008-2011)
Alan Cantwell (2008-2009)
Martin King (2008-2009)
Country of origin Ireland
Original language(s) English
Producer(s) Stuart Smith
Location(s) TV3, Westgate Business Park, Dublin 24, Ireland
Camera setup Multi-camera
Running time 60 minutes
Original channel TV3
Picture format 16:9
Original run 1 September 2008 – present
Related shows Ireland AM, Xposé, Late Lunch Live, TV3 News
External links

Midday is an Irish television talk show programme skewed towards female viewers.

The show first broadcast from October 2008 on TV3. The all-female panel includes the show's presenter, Elaine Crowley, and four other women. This panel of women varies from each episode generally made-up of some of Ireland’s best known businesswomen, actresses, artists, sportswomen and female political figures. The members of the panel tackle the hot topics and trends of the day, with live feedback from phone-in viewers, keeping them on their toes and stoking the fire of debate.

From September 2013 Midday will receive a revamp, Elaine Crowley will be joined by a new co-presenter, former The Morning Show presenter, Sybil Mulcahy. As part of the revamp the show will broadcast live from the Sony HD Studios with a live studio audience who will regularly take part in the shows debates. Sybil will bring us the views of the nation from all across the country via live link, while panellists interact with the new audience.[1]


The show is broadcast every weekday all year round. The show is heavily aimed at women, and the topics and panelist discussions revolve around relevant topics, to their target demographic. Viewers can interact with the show via telephone, email and social networks, their views and comments on panel discussions are included frequently.[2]

As Jeff Ford replaced Ben Frow as the director of programming at TV3, Jeff announced that he is organizing a major shake-up for the station. A source said, "One of the main problems will be in the daytime block – there’s Ireland AM, The Morning Show with Sybil & Martin and Midday, all of which are pretty similar. So he will be looking to shake things up there – he feels some of the formats are getting a bit tired and maybe viewers need a change." But it is expected that Midday will more than likely stay, as there is not another all-female chat show on Irish television.[3]


When Midday was launched in 2008, it was presented by Alan Cantwell, Colette Fitzpatrick and Martin King and featured two guest panelists. But in 2009, TV3 decided to make the week commencing Monday 8 June, a "girls only" week on Midday with the team discussing day to day issues of family life. After the "girls only" week was such a huge success, TV3 decided to go with a change in format and drop Alan Cantwell and Martin King from the show, and have Colette Fitzpatrick as the primary face of the show and feature a panel of females on the show every day.[4]

In 2010, Elaine Crowley joined Midday as a presenter, her and Colette presented the show separately. In 2011, Elaine Crowley became the full-time host after Colette decided to leave the show to focus on her job at TV3 News.[5]


The Midday studio, (l-r) Rachel Kavanagh, Fiona Looney, Elaine Crowley, Mary McEvoy & Julie Cobbe

The Midday studio utilises a chroma key studio set up, with a back drop of Dublin keyed in and. A selection of 4 panelists and the presenter sit around a central desk, with the presenter in the middle. The studio's desk has the shows logo facing outwards in the middle, while behind the desk purple hued panels are placed in front of the Dublin background shot. The show's name is displayed behind the presenter on a purple background too. The show is filmed in TV3's Ballymount studios. The studio uses a multi camera set up. The show also switches to the TV3 News Studio for updates throughout the programme

It was expected that Midday would receive a new set, and move into TV3's newly built €5 million Sony HD Studios as new director of programming, Jeff Ford, said he planned on filming the morning time programmes in the Sony Studios to give independent production companies and international production companies the opportunity to use its facilities during the daytime. It was expected the Midday set would receive a revamp after TV3's 2013 Autumn/Winter schedule is brought into process, it is said the schedule will be a major shake-up for TV3.[6]


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