Midori (liqueur)

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A bottle of Midori

Midori is a sweet, bright-green-coloured, muskmelon-flavored liqueur made by Suntory. It is manufactured in Japan, Mexico, and France, although it was made exclusively in Japan until 1987. Midori is usually 20–21% alcohol by volume. Its name is the Japanese word for "green". French-made midori is sweeter than the original Japanese version.

As it is extremely sweet, Midori is not usually taken "straight"; it is generally used in a mixed drink (i.e., a cocktail), such as a Japanese slipper. It is usually used in a range of long drinks – with lemonade, fresh lemon juice, lime juice, pineapple juice, or orange juice. Sour flavours are often combined with it to balance its sweetness.

History[edit]

Midori was first concocted in 1978, with a launch party held in New York City's legendary Studio 54.[1]

Marketing[edit]

From 2011 to early 2013, Kim Kardashian endorsed Midori.[2] In May 2013, it was announced that actress Candice Accola would be replacing Kardashian as the brand's spokes-model, with George Kotsiopoulos as the new campaign's stylist.[3]

In popular culture[edit]

Midori is known in Scotland for being mentioned in the comedy Still Game, in which the character "Big Innes" has violent reactions whenever he drinks the liquor. {Series 3, Episode 4}

References[edit]

External links[edit]