mig33

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mig33
Mig33 logo color.png
Type Private
Headquarters Singapore[1], Singapore
Area served Worldwide, with a focus on East Asia
Key people Steven Goh (CEO & Co-founder)
Industry Internet
Services Chats, Games, Microblogging, Virtual Gifting, Avatars
Website mig33.com
Type of site Social network service, microblogging
Registration Required
Users 65 million[2] (as of July 2012)
Available in Multilingual
Launched December 2005 (2005-12)[3]
Current status Active

mig33 is a social entertainment platform company that offers a variety of communication solutions across different platforms. Besides being a place to talk, chat, play games, organize online parties and have virtual personas, users also have the opportunity to earn extra income through a buy-and-sell system called the “Merchant Program”.

Modeled on successful East Asian social networking services such as Japan’s GREE and China’s Tencent QQ, mig33 differentiates itself by bringing mobile community and entertainment to billions of consumers residing in the emerging, mobile-first markets of Indonesia, India, South Africa, and many others.[4]

Contents

Background[edit]

Launched in late 2005 in Silicon Valley, mig33 is a largest social entertainment platform company. mig33's features include a Miniblog (a microblogging service), virtual gifting, avatars, chat rooms, groups, an IM aggregator and games. mig33 currently connects over 65 million registered members worldwide and hosts a virtual economy. Now headquartered in Singapore, mig33 has a strong consumer presence in Nepal, Indonesia, South Asia, the Middle East and Africa.

Services[edit]

mig33’s features include

Platforms[edit]

mig33 is available on the following platforms:[7]

Revenue Model[edit]

mig33’s success in its markets can be attributed to its novel way of collecting cash. In Asia, online business owners face many constraints. Common online payment methods like Paypal and credit cards are not as widely accepted in markets like Indonesia, Afghanistan, Bangladesh, and Nepal. mig33 works on a workaround system much alike multi-level marketing, where “Merchants” buy virtual credits directly from mig33, and help distribute them in their areas.[10]

Development[edit]

As of June 2012, mig33 has 65 million registered users with 35 million users come from Indonesia mainly from Central Java, Great Jakarta and East Java. In a certain day, one million Indonesian users logged into mig33 with each unique user accessing the network 73 times a day.[11] Bangladesh, Nepal, South Africa, and Saudi Arabia also have significant numbers of users. It is used in 200 countries. mig33 started as an inexpensive voice-over-the-internet-protocol (VOIP) service, but today it has evolved into a social networking service. The company also sells virtual goods and develops mobile social games.[12]

As of February 2011 there are 4 million online transactions per month to buy virtual gift products, with an average of $2.5 per member. The majority of transactions come from Indonesia and Nepal [13]

mig33 Merchant program[edit]

Merchants on mig33 are users who buy “migCredits” – virtual credits used in mig33 to buy virtual items - in bulk directly from mig33 then resell them to other users.[14] The mig33 Merchant Program has been running successfully for 4 years, providing its users with options to enhance their monthly income and can earn up to USD$15,000 in revenue a year.[10] Merchants can buy discounted credits in bulk through credit and debit card, Paypal, wire transfer, Western Union, etc. and then resell them.[15]

Partnership Programs[edit]

Handset makers can pre-install the mig33 Android or Java app and generate revenue based on consumption of mig33 credits. Game developers and VAS content providers can also generate similar revenue streams.[8]

Game Developer Program
Besides social networking functions, mig33 also hosts games built by third party developers.[16] Their “Game Developer Program” provides potential developer partners full API integration support, significant promotion opportunities, virtual good options and revenue share.[17]

Some of mig33's current partners include:

  • Agate – Indonesia
  • Daylight Studios – Singapore
  • Elasitas – Indonesia
  • Electronic Arts Asia Pacific Pte Ltd – Singapore
  • Games2Win – India
  • Indigo Games – Philippines
  • Maxxor Business Solutions - South Africa
  • MocoPlus – Indonesia
  • Necolt – Lithuania
  • The Mobile Gamer (TMG) - Singapore
  • Tempa Labs – Indonesia

mig33 is also compatible with the Japanese mobile social gaming network GREE through the "GREE platform for smartphone".[18]

Telco & Mobile Partnership Program
OEM & device manufacturers can add value to their products by preloading the mig33 application onto devices.

mig33’s current handset manufacturer partners include: [16] [19]

  • INDIA:
    • G’Five
    • Intex
    • Zen
    • Beetel
    • Swingtel
    • Zen Mobile
  • INDONESIA
    • Skybee
    • TiPhone
    • Lexus Mobile
    • HT Mobile
    • Ktouch
    • SPC
    • Polytron
    • MOVI

Competitors[edit]

  • China's Tencent, which operates the huge QQ social chat network
  • Japan's DeNA, a mobile social game company,[12] with 22 million users at end of 2010.[20]

References[edit]

  1. ^ "mig33 moves to Singapore". 
  2. ^ "mig33 has 65 million registered users". 
  3. ^ http://www.mig33.com/sites/index.php?c=wap_portal&v=wap&a=about_us
  4. ^ http://blog.mig33.com/uploads/2009/09/2010-Growth-of-Virtual-Gifts-PR01March2011-Final.pdf
  5. ^ http://blog.mig33.com/2012/07/16/new-miniblog-games-badges/
  6. ^ http://blog.mig33.com/2012/03/19/the-mig33-miniblog-now-with-twitter-and-facebook-integration/
  7. ^ https://developer.mig33.com/info/view/458
  8. ^ a b http://blog.mig33.com/uploads/2009/09/mig33-new-Android.pdf
  9. ^ http://blog.mig33.com/2012/05/03/mig33-for-blackberry-faster-and-better-than-ever/
  10. ^ a b http://www.techinasia.com/how-mobile-social-network-mig33-collects-payment-in-asia/
  11. ^ "mig33 capitalizing on users outside the mainstream". June 28, 2012. 
  12. ^ a b http://venturebeat.com/2010/11/08/social-mobile-platform-mig33-raises-8-9m-from-japans-gree-and-indonesian-entrepreneur/
  13. ^ http://en.indonesiafinancetoday.com/read/2486/Indonesia-Dominates-mig33-Online-Social-Networking-
  14. ^ http://www.thejakartapost.com/news/2012/06/28/mig33-capitalizing-users-outside-mainstream.html
  15. ^ http://www.mig33merchant.com/2010_03_01_archive.html
  16. ^ a b http://www.techinasia.com/mig33-india-gfive-intex-zen/
  17. ^ http://blog.mig33.com/uploads/2010/12/mig33_gamedeveloperplatform_102610_v3_1-1_Final.pdf
  18. ^ http://techcrunch.com/2011/04/13/japans-gree-and-mobile-community-mig33-sign-deal-to-bring-social-games-to-asia/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
  19. ^ http://www.techinasia.com/mig33-12-brands/
  20. ^ http://techcrunch.com/2011/02/01/japanese-social-mobile-games-company-dena-to-hit-1-3-billion-in-revenue/

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External links[edit]

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