Mighty Taco

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Mighty Taco
Type Private
Industry Fast food
Founded Buffalo, New York, U.S. (1973)
Founder(s) Dan Scepkowski
Andy Gerovac
Ken Koczur
Bruce Robertson
Headquarters East Amherst, New York, U.S.
Number of locations 21
Area served Western New York
Products Tacos, burritos, fajitas, roastitos
Owner(s) Dan Scepkowski
Employees ~650[1]
Website mightytaco.com

Mighty Taco is a Mexican-style fast-food restaurant chain in the Buffalo, New York area. All Mighty Taco restaurants are owned and operated by Mighty Taco Inc., a privately owned corporation.

The first Mighty Taco opened at 1247 Hertel Avenue in Buffalo, NY on August 31, 1973. There were four original owners: Dan Scepkowski, Andy Gerovac, Ken Koczur and Bruce Robertson. Dan Scepkowski is the current owner of the company, having bought out the other founders. As of April 2013, Mighty Taco has 16 locations throughout the Western New York region.[2]

As of July 2006, Mighty Taco has made significant changes to their slogan, food wrappers, bags, beef, cheeses, refried beans, and tortilla chips. The fall of 2007 also brought more changes in some of the brands Mighty Taco used to carry. It no longer serves Aunt Rosie’s Loganberry, replacing it with locally-produced Johnnie Ryan loganberry made with cane sugar or bottled water.[citation needed]

Contents

Products [edit]

The taco beef, beans, hot sauce, mild sauce and Chipotle chili recipes are signature products of Mighty Taco. Their trademark Roastito consists of chicken breast or steak in a large or small tortilla with roasted peppers & onions, sharp cheddar cheese. Mighty Taco's menu also consists of a selection of tacos, burritos, fajitas, and nachos. Mighty Taco also provides vegetarian and bean tacos. Mighty Taco also has the famous "El Niño Burrito" which features a 1/2 pound of ground beef.[3] In 2008, Mighty Taco began serving the "Buffito" which consists of chicken strips flavored with Buffalo style hot sauce and blue cheese dressing. In 2009, Mighty Taco began serving the "Mighty Fish Taco" consisting of a battered fish filet, lettuce, tomato, cheese, tartar sauce or salsa.[citation needed] A service called "Project Chow Down" launched October 25, 2010, shipping Mighty Taco burritos to anywhere in the United States.[4]

Advertising [edit]

Mighty Taco is known for having unusual, somewhat surreal TV advertisements, created by Paragon Advertising. These "commercials" are also designed to be permissible on "commercial-free" public television stations, and WNED-TV airs the "advertisements" when promoting Mighty Taco as a supporter. Their radio advertisements are usually parodies of popular culture, such as prescription drug commercials, with a non sequitur at the end of the commercial directing listeners to Mighty Taco.[citation needed]

One of the many Mighty Taco locations

References [edit]

  1. ^ Deluca, Michele. "Islanders storm Mighty Taco’s grand opening » Features". Niagara Gazette. Retrieved January 7, 2012. 
  2. ^ "Locations". Mighty Taco. Retrieved April 11, 2013. 
  3. ^ "Menu!". Mighty Taco. Retrieved January 7, 2012. 
  4. ^ George, Eli. "Mighty Taco shipping burritos to 48 states". WIVB.com. Retrieved January 7, 2012. 

External links [edit]

Fast food and fast casual restaurant chains in the United States
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