Migros Türk

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This article is about the Turkish supermarket chain. For the Swiss enterprise and supermarket chain of the same name, see Migros.
Migros Türk
Traded as BİST: MGROS
Industry Retail Supermarket
Founded 1954
Headquarters Turkey
Key people Ömer Özgür Tort – General Manager[1]
Website www.migroskurumsal.com

Ramstore/Migros Türk Ticaret A.Ş. is one of the biggest chains of supermarkets in Turkey.

Together via Migros supermarkets, Şok discount stores, international Ramstore shopping centers, online shopping, wholesale stores, and mobile sales units, Migros Türk serves an estimated 160 million customers. As of 2011, with 504 Migros stores (897.898 m2 enclosed area), 174 Tansaş stores (194.474 m2 enclosed area), 15 5M stores (132.170 m2 enclosed area) and 13 Macrocenters stores (21.387 m2 enclosed area) in Turkey, and 27 Ramstores in Azerbaijan, Bulgaria, Kazakhstan, Macedonia and Russia, stores total 733, globally.

News reports in February 2008 indicated that BC Partners has agreed to buy Migros Turk in Turkey's biggest-ever leveraged buyout.[citation needed] The London-based firm will trade Koc Holding 1.98 billion TL for a 51 percent stake in Migros Turk. Later BC increased its stake to 98 per cent. In 2011, the group sold approximately 20% back to public market investors.[2][3]

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The logo of Migros Türk is similar to an older version of the Swiss Migros logo but uses a dotted i, as the dotless I represents a different letter in the Turkish alphabet with phonetic value /ɯ/, a close back unrounded vowel. As in Switzerland, the supermarkets are categorized in three size classes of M, MM and MMM:

  • M Migros supermarkets are selling basic groceries and a limited number of non-food products
  • MM Migros stores offer a wider range of non-food articles besides the basic groceries
  • MMM Migros stores have a larger product spectrum ranging from stationery to textile products, electric household appliances to bakeries, books and cosmetics
  • Additionally there is a fourth class, the 5M Migros have the widest product selection and are found mostly in the Anatolian Tigers or tourist areas of the southwest coast, as well as in Ankara.

Migros vends some products under its own label.

History[edit]

Migros türk.jpg

The municipality of Istanbul founded Migros Türk in 1954 as a joint venture with Swiss Migros Cooperatives Union. Initially, Migros Türk operated via 45 sales trucks (the same as its Swiss counterpart) only later to open stores fronts – the first in 1957 Beyoğlu, Istanbul.

In 1975, the majority of shares in the company were transferred to the Koç Group. Thereafter, Migros rapidly increased the number of stores in Istanbul, establishing the necessary infrastructure for purchasing fruits and vegetables directly from producers and farmers.

In 1981, a central perishables warehouse was opened. It is still in use, with some alterations and improvements.

In 1988, following development in Istanbul, 4 large stores were opened in İzmir, and infrastructure investment were started in the Aegean region.

In addition to neighborhood stores in Istanbul and İzmir, larger stores were opened in new residential and suburban areas – an MM market in İzmir, followed by two MMM stores in Istanbul, in 1991.

Since late 1990, almost all of the older stores have been renovated, equipped with fully automated systems, introducing computerized and automatic cash registers.

In 1991, Migros became a publicly traded company.

Around this time, Migros extended its chain of supermarkets to other large cities, such as Antalya, Ankara and Bursa, and the resorts destinations of Marmaris, Bodrum, Silivri and Yalova.

In 1992, payment with credit card and customer satisfaction questionnaires were introduced.

On its 40th anniversary, the company expanded in Ankara with two more stores and in Adana and Mersin. In 1994, Migros was named "the most successful company in Turkey" and was also shown as one of the most successful companies in Europe by the Euromoney magazine.[citation needed] 1995 brought a rapid growth to Migros with the opening of stores in 17 provinces, including Southeastern Anatolia and Adana, Gaziantep, Edirne, Tekirdağ and Eskişehir.

In 1995, Migros introduced a low-cost brand outlet named Şok. Started in Istanbul, the discount markets expanded to Ankara and İzmir. Şoks offer both food and non food items.

Rapid growth[edit]

Migros türk 2.jpg

In 1996, Migros Türk introduced nearly a new store every week, establishing 51 new stores. A supermarket was opened in Erzurum, and by the end of the year, 75 million people were being served by 124 stores in 20 cities and six regions of Turkey.

In 1997, it increased the number of stores in Turkey to 169, serving 125 million customers. As in previous years, it opened 50 new stores and shopping centers in 1998 and expanded its service to 27 cities in total. Throughout 1999, its growth rate reached two stores per week on average, adding 108 new stores and two shopping centers.

In 1996, Migros Türk opened its first store outside of Turkey – a Ramstore in Baku, Azerbaijan –, followed up the next year with a shopping center in Moscow, Russia. With the success of the first Ramstore in Baku, four new stores were opened in Azerbaijan.

Migros opened a second, larger, Ramstore shopping center in Moscow's Maryina Roscha district. In 1998, a new Ramstore shopping center's foundation was laid in Kazakhstan.

Currently, there are three Ramstores in Baku, 8 Ramstore shopping centers in Moscow, 41 Ramstores in other cities of Russia, one Ramstore shopping center in Kazakhstan, 1 Ramstore in Astana, 4 in Almaty, 4 Ramstores in Sofia, Bulgaria, 1 Ramstore shopping center and hypermarket in Skopje, Macedonia, totaling 54 Ramstores internationally.

"Self-service checkouts" were introduced to Turkish consumers in the giant store in Ankara for the first time in Turkey and in Europe.[citation needed]

By the end of 1999, the number of Migros Club Cards had reached 2.5 million.

Also in 1999, Migros Türk launched its online presence, Kangurum, hosting more than 25,000 products from 60 different stores, ranging from refrigerators, wedding rings, toys, bouquet arrangements, and tomatoes to vacation reservations.

Migros presented the Bakkalım (literally: My Grocery) store format in the first quarter of 2000, spreading in Istanbul, İzmir and Ankara; they number 700, today.

Throughout 2001, Migros Online added Antalya and Adana to its service area. In 2001, Kangurum introduced wholesale market service, with B2B providing corporate transactions.

Within the course of 2001, Migros Turk introduced three Migros stores in MMM format, 5 Migros stores in MM format and 3 Migros stores in M format, as well as 19 Şok discount stores, one Ramstore Shopping Center and 2 Ramstores in Moscow, 1 Ramstores in Sofia, and 1 Migros Shopping Center in Antalya. By the end of 2001, Migros was operating 461 stores serving 160 million customers annually.

Throughout 2002, Migros made 41 new investments – 1 MMM, 5 MM, 4 M and a total 23 Şok stores in Turkey, 6 new stores in Russia, 1 in Bulgaria and 1 in Azerbaijan. With the addition of these new investments, Migros reached 425 points of sale at the end of year 2002, consisting of 65 M stores, 58 MM stores, 30 MMM stores and 3 shopping centers and hypermarkets. 3 Ramstores in Baku, 15 Ramstores in Moscow, 3 Ramstores in Kazakhstan, 2 Ramstores in Sofia.

The Ramstore in Baku, destroyed after a fire in 2001, was replaced. Within 6 months, Ramstore Hatai opened its doors again – with an investment of $4.5 million. A Ramstore in Sofia was opened in May 2001, followed by a second store in July 2002.

In 2003, Migros opened its first retail store with direct access to subway in Metrocity, a shopping mall in the Levent district of Istanbul.

There are currently[when?] approximately 7 million customers holding Migros Club Cards.

In February 2008, BC Partners Ltd. agreed to buy Migros Turk TAS, Turkey's largest supermarket chain, for about $3.2 billion in the country's biggest-ever leveraged buyout, gaining 961 stores in Turkey and nearby countries through the takeover.[4]

In 2007, Migros sold its interest in their Russian stores, and in 2011 they sold the stores in Bulgaria and Azerbaijan, contracting their international footprint to just two countries outside of Turkey.

As of 8 February 2013, Migros Ticaret A.Ş. had a total of 898 stores with 610 Migros, 221 Tansaş, 17 Macro Center, 18 5M in 67 provinces at Turkey and 32 Ramstore stores in Kazakhstan and Macedonia.[5]

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