Mike and Ike
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| Origin | |
|---|---|
| Place of origin | U.S.A. (1940) |
| Creator(s) | Just Born, Inc. |
| Details | |
| Variations | Tropical Typhoon, etc. |
| Approximate calories per serving |
140 (40g serving) |
| Other information | 0 grams of fat; kosher; gluten-free |
Mike and Ike is a brand of fruit-flavored candies. They were first introduced in 1940 by the company Just Born, Inc..[1][2][3]
Contents |
Candy [edit]
Mike and Ike are oblong, fruit-flavored, chewy candies that come in several colors and varieties including: cherry, orange, lime, lemon and strawberry. Each candy has 7 calories, 0 grams of fat and approximately 1 gram of sugar (one-quarter of a teaspoon). The candy is kosher and gluten-free.[4]
They are similar to Hot Tamales, another candy introduced by the same manufacturer in 1950, though they are not spicy.[5]
Varieties [edit]
Just Born produces several varieties of Mike and Ikes including:[6][7]
| Name | Package color | First available | Package type |
|---|---|---|---|
| Original Fruits | Green | 1940 | Box or bag or freezer pop |
| Berry Blast | Blue | Box or bag | |
| Tangy Twister | Orange | 2005 | Box or bag |
| Tropical Typhoon | Pink | Box or bag | |
| Italian Ice | Lite blue | Box | |
| Lemonade Blends | Yellow | 2008 | Box or bag |
| Jolly Joes | Purple | Box | |
| Red Rageous | Red | Box or bag | |
| Strawberry Reunion[8] | Black and pink | 2013 | Box |
| Zours | Yellow | 1999 | Box |
Retro/limited varieties include:[9][7]
- LEM AND MEL (Lemon and watermelon) flavor (launched 1991)
- CHERRI AND BUBB (Cherry and bubble gum) flavor (launched 1989)
- STRAWBANA (launched 1991)
- Mike and Ike - Srawberries n' cream(launched 2000)
- Mike and Ike - Oranges n' cream(launched 2000)
- Valentines Mix (Seasonal)
There are also seasonal versions of these products in which the Mike and Ike flavors are formed as Jelly Beans.[10] The candy has become available in the United Kingdom.[citation needed]
Media [edit]
In April 2012, the company announced a new ad campaign based on the premise that the characters of Mike and Ike are "splitting up" due to "creative differences"; boxes of the candy will show one or the other name scratched out. The development is intended to capture the interest of younger consumers.[11][12][13] In 2013 the company announced Mike and Ike would reunite. In addition to a redesigned logo, the media campaign will also feature a movie style trailer which will appear in national cable TV commercials in June of 2013.[14]
In popular culture [edit]
The candy appeared in the 2002 film S1m0ne with Al Pacino, in a 2003 episode of Everybody Loves Raymond and most recently in Family Guy, 30 Rock, MADtv and Hannah Montana. Among its fans are Seth Rosenthal, Pablo Prigioni, Will Smith, Paul Rudd and Steven Spielberg.[15]
References [edit]
- ^ Annette B. Natow, Jo-Ann Heslin, Karen J. Nolan (2005). The most complete food counter. Simon and Schuster. Retrieved September 24, 2010.
- ^ "Over 200,000 Public Votes Determine Canada's Most Inspiring Young Leader". Canadian Business Online. May 26, 2010. Retrieved September 24, 2010.
- ^ Andrew F. Smith (2006). Encyclopedia of junk food and fast food. Greenwood Publishing Group. Retrieved September 24, 2010.
- ^ "Fruity Facts about Mike and Ike" (Press release). Just Born. Retrieved September 24, 2010.
- ^ Andrew F. Smith (2007). The Oxford companion to American food and drink. Oxford University Press. Retrieved September 24, 2010.
- ^ "Mike and Ike candy flavors". justborn. Retrieved 2013-05-11.
- ^ a b "Just Born Interactive Timeline". Just Born. Retrieved 2013-05-11.
- ^ "Mike And Ike Getting Back Together After Messy Divorce". huffingtonpost. 2013-03-20. Retrieved 2013-05-11.
- ^ "Mike and Ike candy flavors". justborn. Retrieved 2013-05-11.
- ^ Just Born INC (2010). "Stock up". Retrieved December 1, 2010.
- ^ Dale, Maryclaire (April 13, 2012). "Mike and Ike announce split in cheeky ad campaign". Bloomberg Businessweek. Associated Press. Retrieved May 15, 2012.
- ^ Bangert, Dave (April 28, 2012). "A culture war in the candy aisle". Journal & Courier. Retrieved May 15, 2012.
- ^ Cox, Ana Marie (May 8, 2012). "Same-sex marriage amendments: bigotry's last gasp". The Guardian. Retrieved May 15, 2012.
- ^ "Mike and Ike's 'Breakup' Lifted Sales and Social". ADWEEK. 2013-03-27. Retrieved 2013-05-11.
- ^ "Fruity Facts about MIKE AND IKE" (Press release). Just Born. Retrieved September 24, 2010.
External links [edit]
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