MB (magazine)

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MB
Editor Otto Aalto
Categories Computer magazines
Frequency Monthly
Circulation 71,429 (2011)
Year founded 1984
Company Sanoma Magazines Finland Oy
Country Finland
Language Finnish
Website www.mikrobitti.fi
ISSN 0781-2078

MB (also known as MikroBITTI and MikroBitti) is a Finnish computer magazine published in Finland.

History and profile[edit]

MB was first published in May 1984 and published monthly by Sanoma Magazines, a division of the Sanoma Group. MikroBitti is aimed mainly for beginner to mid-level computer users. In 2003 MikroBitti had the largest circulation figures of computer magazines published in the Nordic countries. The 2011 circulation of the monthly was 71,429 copies.[1]

The computer platform coverage in MikroBitti has shifted according to the market and public interest over the years. Originally, in the middle 1980s, the magazine covered 8-bit home computers such as the Commodore 64, the MSX line and the ZX Spectrum. In the late 1980s and early 1990s, the focus shifted to 16- and 32-bit home computers such as the Amiga and the Atari ST. Nowadays, it mainly covers PCs and games consoles. It also reviews other hardware, such as digital cameras.

In the 8-bit era, MikroBitti was very hobby-oriented, presenting type-in programs for home computers and home electronics projects. Some columns, like the famous Peliluola by Nordic the Incurable, were written in a subculture insider style, and obscure in-jokes such as exploding hamsters were occasionally used. Many of the staff were fans of Star Trek: The Original Series and sometimes even wrote entire articles about the show, which had little or nothing to do with home computers.

Summer camp[edit]

In the 1980s, the MikroBitti staff used to hold an annual summer camp in Lautsia, a small village in the Tavastia Proper region in southern Finland. The camp was open to all MikroBitti readers, with a registration fee, and lasted about a week. Each day consisted of computer programming classes taught by the magazine staff. In the beginning, the class used various 8-bit computers such as the Commodore 64 and the MSX, but these were later replaced with Amiga computers. In the evening, the camp offered common summer camp outdoor activities, although attendees generally spent most of their free time playing computer games.[2] The last summer camp was held in 1991. Jyrki Kasvi, a longtime contributor to MikroBitti, has mentioned having found many summer camp attendees at executive positions in Finnish IT companies.[3]

Mainstream shift[edit]

Later, when the magazine grew more popular, its orientation and style became more mainstream. During the middle 2000s the magazine has branded itself more as a technology than a computer magazine. One of the latest moves was the complete removal of games section, and putting the remaining few game reviews and news among other hardware tests and news sections. For gamers this is unfortunate, because MikroBitti had always given large support to unusual games and independent publishers. The game section returned in the December issue, but the amount of games reviewed is significantly lower than before. All the changes are related to the magazine HIFI and MikroBitti merging.

Spin-offs[edit]

MikroBitti also produced two spin-off magazines: C-lehti (defunct) and Pelit.

See also[edit]

List of magazines in Finland

References[edit]

  1. ^ "Circulation Statistics 2011". Media Audit Finland. Retrieved 13 December 2014. 
  2. ^ Saarikoski, Petri: Pioneerien leluista kulutuselektroniikaksi. Suomalainen kotimikroharrastus tietotekniikan murroksessa 1980-luvun alusta 1990-luvun puoliväliin. Licenciate's thesis, University of Turku, April 2001.
  3. ^ Koko kansan tietokone, NYT week 33/2007.