Milan Fashion Week
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|Milan Fashion Week|
|Genre||clothing and fashion exhibitions|
|Date(s)||January 20, 2013(Fall/Winter collection)|
|Organised by||National Chamber for Italian Fashion|
|People||Maria Antonelli, Roberto Cappucci, Princess Caracciolo Ginnetti, Alberto Fagiani, Giovanni Cesare Guidi, Germana Marucelli, Emilio Federico Schuberth, Simonetta Colonna Di Cesarò, Jole Veneziani, Francesco Borrello, Giovanni Battista Giorgini, and the lawyer Pietro Parisio.|
Milan Fashion Week (Italian: Settimana della moda) is a clothing trade show held semi-annually in Milan, Italy. The autumn/winter event is held in February/March of each year, and the spring/summer event is held in September/October of each year.
History and operations
Milan Fashion Week, established in 1958, is part of the global "Big Four fashion weeks", the others being Paris Fashion Week, London Fashion Week and New York Fashion Week. The schedule begins with New York, followed by London, and then Milan, and ending with Paris.
Milan Fashion Week is owned by Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion), a non-profit association which disciplines, co-ordinates and promotes the development of Italian fashion and is responsible for hosting the fashion events and shows of Milan. The Camera Sindacale della Moda Italiana, was set up on 11 June 1958. This was the forerunner of the body which subsequently became the Camera Nazionale della Moda Italiana.
Proprietors of the most important establishments in Italy, including some private establishments, which, in those days, played a crucial role in the promotion of this sector, were present at the Memorandum of Association: Roberto Capucci, Emilio Schuberth, Maria Antonelli, Princess Caracciolo Ginnetti, Alberto Fagiani, Giovanni Cesare Guidi, Germana Marucelli, Simonetta Colonna Di Cesarò,Jole Veneziani, Francesco Borrello, Giovanni Battista Giorgini, and the lawyer Pietro Parisio.
The events dedicated to women's fashion are the most important (Womenswear / Milan SS Women Ready to Wear, and Milano Moda Donna being the major fashion shows). The summer events dedicated to men include Menswear and Milano Moda Uomo.
In 2013, the fall/winter Milan Fashion Week started on January 20 with Paola Frani, and was followed by shows from major fashion houses such as Roberto Cavalli, Dolce & Gabbana, Gucci, Versace, Ferragamo, Moschino, Etro, Prada, etc. On 20 November 2013, Giorgio Armani announced he has decided to join the Italian Chamber of Fashion.
Milan fashion week including more than 40 shows each season transforms the city into a touristic hob by simply creating various venues for the shows selecting the most elegant and influential palaces to become the stage for design. Example of location are Palazzo Reale, palazzo serbelloni and many others
In 2014 Greenpeace protested to demand "toxic-free fashion" by hanging signs in the Galleria Vittorio Emanuele II. Chiara Campione of Greenpeace Italy said the demonstration was set up to "ask Italian brands, especially Versace, because it has the highest level of hazardous chemicals in its products, to publicly commit to eliminate harmful substances from the various stages of production. Milan’s fashion week is just beginning, and probably there will be other protests in these days and also maybe during Paris’ fashion week, because also French brands are involved.""
- Bradford, Julie (2014). Fashion Journalism. Routledge. p. 129.
- Dillon, Susan (2011). The Fundamentals of Fashion Management. A&C Black. p. 115.
- Zargani, Luisa (20 November 2013). "Giorgio Armani Joins Italian Chamber of Fashion". WWD. Retrieved 20 November 2013.
- Bani, Alessia (20 February 2014). "Greenpeace Activists Protest at Milan Fashion Week". WWD. Retrieved 20 February 2014.
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