Mild Seven

Japanese Imperial Tobacco and Mild Seven

Mild Seven (Japanese: マイルドセブン Mairudo Sebun) is a brand of cigarettes produced by Japan Tobacco. Mild Seven cigarettes are the third widest smoked cigarette in the world, behind Marlboro and Camel.^{[citation needed]} Manufactured originally in Tokyo, by Japanese Tobacco Inc. it has been a top seller since its creation in 1977. Originally manufactured in Japan as a variant of the popular Seven Stars brand, it is the second largest cigarette brand in the world.

Mild Seven varieties

Current lineup

Name	Price	Quantity	Released	Tar	Nicotine	Sold area
Mild Seven Original	¥ 410	20	June 1, 1977	10	0.8	All Japan
Mild Seven Charcoal Filter	¥ 410	20	?	?	?	All Japan
Mild Seven Box	¥ 410	20	October 1, 1993	10	0.8	All Japan
Mild Seven FK	¥ 410	20	May 1, 1988	10	0.8	All Japan
Mild Seven Special Light Box	¥ 410	20	July 1, 1990	9	0.7	All Japan
Mild Seven Lights	¥ 410	20	July 1, 1985	8	0.7	All Japan
Mild Seven Light Box	¥ 410	20	October 3, 1994	8	0.7	All Japan
Mild Seven Lights Charcoal Filter	¥ 410	20	?	8	0.7	All Japan
Mild Seven Super Light	¥ 410	20	July 1, 1989	6	0.5	All Japan
Mild Seven Super Light Box	¥ 410	20	June 2, 1994	6	0.5	All Japan
Mild Seven Super Light 100's Box	¥ 410	20	December 1, 2006	6	0.5	All Japan
Mild Seven Extra Light	¥ 410	20	August 3, 1998	3	0.3	All Japan
Mild Seven Extra Light Box	¥ 410	20	June 2, 1995	3	0.3	All Japan
Mild Seven Extra Light 100's Box	¥ 410	20	June 3, 1996	3	0.3	All Japan
Mild Seven One	¥ 410	20	March 3, 2003	1	0.1	All Japan
Mild Seven One Box	¥ 410	20	December 1, 1999	1	0.1	All Japan
Mild Seven One 100's Box	¥ 410	20	February 2, 1998	1	0.1	All Japan
Mild Seven One Menthol Box	¥ 410	20	January 7, 2004	1	0.1	All Japan
Mild Seven One Menthol 100's Box	¥ 410	20	July 1, 2005	1	0.1	All Japan
Mild Seven Prime Super Light Box	¥ 410	20	November 4, 2003	6	0.4	All Japan
Mild Seven Prime Menthol Light Box	¥ 410	20	March 1, 2004	6	0.4	All Japan
Mild Seven Prime Slim Three	¥ 410	20	July 1, 2005	3	0.2	Aichi
Mild Seven AQUA Menthol	¥ 410	20	?	6	0.5	All Japan
Mild Turkey	¥ 410	20	November 5, 2006	8	0.5	All Japan
Mild Turkey Light	¥ 410	20	November 5, 2006	6	0.4	All Japan

Discontinued

Name	Quantity	Released	Tar	Nicotine	Sold area
Mild Seven 5	5	n/a	n/a	n/a	Coffee shops only
Mild Seven Select	20	October 1982	12	0.8	All Japan
Mild Seven Menthol	20	July 1985	10	0.8	All Japan
Mild Seven International	20	July 1, 1990	11	1.0	All Japan
Mild Seven Slim Light Menthol	20	n/a	6	0.4	In limited areas
Mild Seven Ice Blue Super Light Box	20	July 1, 1997	6	0.5	All Japan
Mild Seven Prime Box	20	July 1, 2004	10	0.7	Osaka
Mild Seven Prime Light Box	20	July 1, 2004	8	0.6	Fukuoka, Osaka
Mild Seven Super Light Eco Style	20	February 1, 2005	6	0.5	Mie

Formula One sponsorship

A Renault F1 car with Mild Seven sponsorship

Japan Tobacco was, through Mild Seven, the title sponsor of the Benetton Formula One team beginning with the 1994 Formula One season. This association continued after Benetton was acquired by Renault. It was to remain with Renault F1 until the end of the 2009 Formula One season^{[citation needed]}, but due to European Tobacco Regulations, the company had to end their association with Renault at the end of the 2006 Formula One season.

Next to Benetton and Renault, Mild Seven sponsored both Tyrrell Racing, from 1993 to 1996, and Minardi in 1997.

See also

• Japan Tobacco
• Smoking in Japan

References

• Assunta, M., Chapman, S., "A 'clean cigarette' for a clean nation: a case study of Salem Pianissimo in Japan", Tobacco Control 2004;13:ii58-ii62. This research paper has comparative information on the Mild Seven product.

External links

• JTI's web page on the Mild Seven product
• Kent vs Mild Seven in Minsk
• Mild Seven Advertisement