Mile One Centre

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Mile One Centre
New Mile One Logo.png
Mile One Centre
Former names Mile One Stadium
Location 50 New Gower Street, St. John's, Newfoundland, Canada
Broke ground October 1998
Opened May 24, 2001
Owner City of St. John's
Operator St. John's Sports and Entertainment
Construction cost C$20.5 million[1]
($25.8 million in 2014 dollars[2])
Architect PBK Architects, Inc.
General contractor Olympic Construction Ltd.[3]
Capacity Hockey: 6,287
Basketball: 6,750
Full Capacity: 7,000
Tenants
St. John's IceCaps (AHL) (2011-present)
St. John's Fog Devils (QMJHL) (20052008)
St. John's Maple Leafs (AHL) (20012005)

Mile One Centre is an indoor arena and entertainment venue located in downtown St. John's, Newfoundland and Labrador, Canada. It is home to the St. John's IceCaps of the American Hockey League. The arena opened in May 2001, as Mile One Stadium, replacing Memorial Stadium. The centre's name comes from it being located at the beginning of the Trans-Canada Highway. At full capacity the arena can seat 7,000 people. [4]

Naming rights[edit]

Though the centre's name is often assumed to be a generic name based solely on the building's location, Mile One Centre is in fact among the many North American sports venues that have raised funds by selling their naming rights. In the case of Mile One, brewing company Molson initially acquired the naming rights for ten years (2001 to 2011), as well as other privileges such as being the venue's exclusive beer supplier, for $1.5 million.[5] Molson then resold the naming rights to Danny Williams, then-owner of Cable Atlantic (and later premier of Newfoundland and Labrador), for $600,000. Before the centre opened, however, Williams sold Cable Atlantic to Rogers Communications in order to pursue politics, but retained the naming rights personally. Ultimately Williams chose to name the centre based on the venue's geography.[6]

"Mile One" is a trademark owned by the Williams family's charitable foundation, not the city, meaning that the centre can only use the "Mile One" name so long as it has the family's permission to do so. This implies that if and when Williams's rights expire and are not renewed, the centre might be forced to find a new name, regardless of whether or not a new sponsor is found.[7] There are not, however, any indications of such a change in the near future, particularly so long as Williams remains as the local operator of the building's current main tenant, the IceCaps.

Hockey[edit]

Although now home to the IceCaps, the building was originally home to the St. John's Maple Leafs of the American Hockey League. The Leafs played out of the centre from 2001–2005 before relocating to Toronto, Ontario to become the Toronto Marlies. Maple Leaf Sports & Entertainment (MLSE) stated that the relocation was necessary to better monitor prospects for the co-owned Toronto Maple Leafs.[8]

The Dobbin family were granted an expansion Quebec Major Junior Hockey League (QMJHL) franchise in 2004 to be later named the St. John's Fog Devils.[9] The Fog Devils began playing at Mile One Centre in 2005. However, the Fog Devils would relocate to Montreal, Quebec after just three seasons in St. John's to become the Junior de Montreal. Many reasons attributed to the Fog Devils' demise including lack of fan support, a poor lease agreement and high travel costs. The Fog Devils' departure left Mile One Centre without a major tenant for the first time since the building opened.[10]

During the 2010-2011 hockey season, Hockey Canada used the arena as host venue for the Four Nations Cup and the Telus Cup.

Professional hockey returned to St. John's in 2011 when Winnipeg-based True North Sports and Entertainment announced a lease agreement with former Newfoundland and Labrador premier Danny Williams that saw their AHL franchise (formerly known as the Manitoba Moose) relocated to the Mile One Centre. The St. John's IceCaps played their inaugural season in 2011-2012 and are the minor league affiliate of True North's National Hockey League team, the Winnipeg Jets. In honour of this development, the Kraft Hockeyville pre-season game between the Jets and the Ottawa Senators (which was originally to be held in Conception Bay) was moved to the Mile One Centre.[11]

Other sporting events[edit]

The arena hosts the annual Herder Cup tournament, the largest hockey tournament in the province. It hosted the 2002 AHL All-Star Game, and the 2005 Scott Tournament of Hearts.

A National Basketball Association exhibition game between the Toronto Raptors and the Cleveland Cavaliers in 2003, was cancelled on game night due to an excess of condensation built up on the playing surface due to the inside temperature.

Skate Canada International was held in Mile One Centre in October 2005.

Juno Awards[edit]

The Juno Awards were presented at Mile One Centre on April 14, 2002.[12] This marked the first time the awards show officially went on the road and was hosted outside the provinces of Ontario or British Columbia. In January 2009, it was announced that the Junos were returning to Mile One Centre in April 2010. This made St. John's the first city to host the awards show for a second time since they started travelling the country in 2002.[13] The 1st Junos in Atlantic Canada.

References[edit]

  1. ^ "Mile One Stadium". PBK Architects. Retrieved 30 July 2011. 
  2. ^ Canadian inflation numbers based on Statistics Canada. "Consumer Price Index, historical summary". CANSIM, table (for fee) 326-0021 and Catalogue nos. 62-001-X, 62-010-X and 62-557-X. And Consumer Price Index, by province (monthly) (Canada) Last modified 2013-12-20. Retrieved January 8, 2014
  3. ^ Projects: Olympic Construction Ltd.
  4. ^ "Big Night Planned to Celebrate Opening of Mile One Stadium". Canadian Broadcasting Corporation. April 7, 2001. Retrieved July 30, 2011. 
  5. ^ Revenues From Sports Venues - Naming Rights, retrieved August 9, 2010
  6. ^ Muret, Don (April 9, 2001). "Venue's Name Game Takes New Twist". Amusement Business. Retrieved July 30, 2011. 
  7. ^ "Canadian Trade-Mark Data: application no. 1084108". Canadian Intellectual Property Office. Retrieved December 30, 2010. 
  8. ^ "Baby Leafs to Leave St. John's After 14 Seasons". Canadian Broadcasting Corporation. August 10, 2004. Retrieved July 30, 2011. 
  9. ^ CBC: Saint John, St. John's Awarded QMJHL Franchises
  10. ^ "It's Official: Fog Devils Sold". The Telegram. January 26, 2008. Retrieved July 30, 2011. 
  11. ^ NHL set to play preseason games all over world. The Globe and Mail. Retrieved August 15, 2011.
  12. ^ "St. John's enjoying host role at Junos". Canadian Broadcasting Corporation. April 14, 2002. Retrieved July 30, 2011. 
  13. ^ "2010 Junos Set for St. John's". Canadian Broadcasting Corporation. January 22, 2009. Retrieved July 30, 2011. 

External links[edit]

Preceded by
MTS Centre
(as Manitoba Moose)
Home of the
St. John's IceCaps

2011 – present
Succeeded by
present

Coordinates: 47°33′36.08″N 52°42′47.55″W / 47.5600222°N 52.7132083°W / 47.5600222; -52.7132083