Milka

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Milka
Nougat sweets.jpg
Milka nougat sweets
Product type Confectionery
Owner Mondelēz International
Country Switzerland
Introduced 1901
Related brands List of Kraft brands
Markets Europe
Website milka.com

Milka is a traditional brand of chocolate confection, since October 2012 manufactured by Mondelēz International (formerly Kraft Foods). It is sold in bar form and in a variety of specialty shapes at Easter and Christmas.

About[edit]

On 17 November 1825, the Swiss chocolatier Philippe Suchard (1797–1884) established a pâtisserie in Neuchâtel, where he sold a hand-made dessert named chocolat fin de sa fabrique and began manufacturing chocolates the next year. In 1901 the Suchard company had the Milka trademark registered. According to the official site www.milka.co.uk, the name is derived from combining Milch and Kakao, which are the German terms for milk and cocoa, chocolate's primary ingredients. However, Croatian sources claim it to be a tribute to Carl Russ-Suchard's admiration of Richard Wagner interpretations by Milka Ternina (1863–1941), a famous soprano of the time.[1] The chocolates are distinctively packaged in purple.

In 1970, Suchard merged with Tobler to become Interfood. A merger with the Jacobs coffee company in 1982 created Jacobs Suchard. Kraft Foods acquired the majority of Jacobs Suchard, including Milka, in 1990 and made the purple packing a Europe-wide protected colour trademark. In October 2012, the global snacks business of Kraft, including the Milka brand, became Mondelēz International.

Advertising[edit]

Inflatable Milka Cow in Potsdam

The brand has a well-known symbol, a Purple Cow, which is a lilac coloured Simmental cattle (Fleckvieh) which are normally brown-white, with a completely white face. A cow was already depicted on the early chocolate packing in 1901 and appeared in billboard advertising from the 1950s onwards. A first ad campaign displaying a dyed living cow was launched by Young & Rubicam in 1972. Today the Milka Cow sports a bell around her neck, and is usually shown in an Alpine meadow surrounding.

During the 1990s, Peter Steiner (1917–2007) became famous advertising Milka chocolate bars. The bearded septuagenarian portrayed an Alpine dweller who warns an urbanite about holding prejudices against people who live in the mountains: "Sie glauben wohl auch, dass wir hier oben etwas altmodisch sind. Aber Vorsicht: It's cool, man!" which translates as "You probably also think that we're a little old-fashioned up here. But watch out: It's cool, man!" In 1995 Steiner's song It's cool man reached 4th place in the official Swiss charts.

Production Locations[edit]

Tramway advertising, Sofia

Today, the chocolate is produced at a number of locations, including Lörrach (Germany), Bludenz (Austria), Belgrade (Serbia), Svoge (Bulgaria), Bratislava (Slovakia), Brașov (Romania), Costa Rica, Curitiba (Brazil), Jankowice (Poland) and Trostyanets (Ukraine), Belgium, Argentina, and most recently, Chicago, IL by the Ferrara Pan Candy Company for domestic production and distribution.

References[edit]

Notes
  1. ^ "Did you know?" (in Swedish). 

External links[edit]