Milka

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Milka
Nougat sweets.jpg
Milka nougat sweets
Product type Confectionery
Owner Mondelēz International
Country Switzerland
Introduced 1825
Related brands List of Kraft brands
Markets Europe
Tagline Dare to be tender.
Website milka.com

Milka is a traditional brand of chocolate confection, since October 2012 manufactured by Mondelēz International (formerly Kraft Foods).[1] It is sold in bar form and in a variety of specialty shapes at Easter and Christmas.[2] The brand also manufactures chocolate-covered cookies, snacks, and biscuits with their same Alpine milk chocolate. [3]

About[edit]

On 17 November 1825, the Swiss chocolatier Philippe Suchard (1797–1884) established a pâtisserie in Neuchâtel, where he sold a hand-made dessert named chocolat fin de sa fabrique. [4] The next year, Suchard decided to expand his company. He moved the production to a nearby village, Serrières, where he rented a vacant mill to produce the chocolate with the aid of a hydraulic wheel. With the help of the hydraulic wheel, chocolate could be manufactured at a rate of around 25-30kg a day. At this time, the chocolate was a very dark and bitter candy because milk was typically only added to chocolate taken in the form of drinking chocolate. It wasn't until the 1890s that milk was added to Suchard's chocolates, leading to the creation of what would be closer known today as the Milka alpine milk chocolates. [5]

In 1901 the Suchard company had the Milka trademark registered. According to the official site www.milka.co.uk, the name is derived from combining Milch and Kakao, which are the German terms for milk and cocoa, chocolate's primary ingredients. However, Croatian sources claim it to be a tribute to Carl Russ-Suchard's admiration of Richard Wagner interpretations by Milka Ternina (1863–1941), a famous soprano of the time.[6] The chocolates are distinctively packaged in purple.

In 1970, Suchard merged with Tobler to become Interfood. A merger with the Jacobs coffee company in 1982 created Jacobs Suchard. Kraft Foods acquired the majority of Jacobs Suchard, including Milka, in 1990 and made the purple packing a Europe-wide protected colour trademark.[7] In October 2012, the global snacks business of Kraft, including the Milka brand, became Mondelēz International.[8]

Advertising[edit]

Inflatable Milka Cow in Potsdam

The brand has a well-known symbol, a Purple Cow, which is a lilac coloured Simmental cattle (Fleckvieh) which are normally brown-white, with a completely white face. A cow was already depicted on the early chocolate packing in 1901 and appeared in billboard advertising from the 1950s onwards. A first ad campaign displaying a dyed living cow was launched by Young & Rubicam in 1972. Today the Milka Cow sports a bell around her neck, and is usually shown in an Alpine meadow surrounding. [9][10]

During the 1990s, Peter Steiner (1917–2007) became famous advertising Milka chocolate bars.[11] The bearded septuagenarian portrayed an Alpine dweller who warns an urbanite about holding prejudices against people who live in the mountains: "Sie glauben wohl auch, dass wir hier oben etwas altmodisch sind. Aber Vorsicht: It's cool, man!" which translates as "You probably also think that we're a little old-fashioned up here. But watch out: It's cool, man!" In 1995 Steiner's song It's cool man reached 4th place in the official Swiss charts.

Production Locations[edit]

Tramway advertising, Sofia

Today, the chocolate is produced at a number of locations, including Lörrach (Germany), Bludenz (Austria), Belgrade (Serbia), Svoge (Bulgaria), Bratislava (Slovakia), Brașov (Romania), Costa Rica, Curitiba (Brazil), Jankowice (Poland) and Trostyanets (Ukraine), Belgium, Argentina, and most recently, Chicago, IL by the Ferrara Pan Candy Company for U.S. production and distribution.

Varieties[edit]

Milka is sold in various different packages and flavors, differing depending on the country of purchase:[12]

  • Milka Broken Nut - A milk chocolate bar with pieces of hazelnut.
  • Milka & Daim - A milk chocolate bar with crusty pieces of caramel.
  • Milka & Oreo - A milk chocolate bar with an Oreo filling.
  • Milka Toffee - A toffee filled with caramel and cascaded in milk chocolate.
    • Milka Toffee Hazelnut
  • Milka Choco & Biscuit- A milk chocolate bar with a crunchy biscuit filling.[13]
  • Milka Strawberry Yogurt- A milk chocolate bar with strawberry filling.
  • Milka Bubbly- A light milk chocolate bar with bubbly air pockets for texture.
  • Milka & LU- A milk chocolate bar surrounding miniature LU biscuits in each square.
  • Milka Caramel- A milk chocolate bar with caramel filling.[14]

References[edit]

  1. ^ "Brand Family". http://www.mondelezinternational.com. Mondelēz International. Retrieved 7 September 2014. 
  2. ^ "kraft foods chocolate treats make easter especially delicious". http://www.mondelezinternational.com. Mondelēz International. 29 March 2012. Retrieved 7 September 2014. 
  3. ^ "Produits". Milka.fr (in French). Retrieved 16 November 2014. 
  4. ^ "Geschiedenis" [History]. http://www.milka.nl (in Dutch). Mondelēz International. Retrieved 7 September 2014. 
  5. ^ "L'historique de Milka: comment est né le nom Milka". Milka.fr (in French). Retrieved 16 November 2014. 
  6. ^ "Did you know?" (in Swedish). 
  7. ^ "Kraft Foods Inc. History". http://www.fundinguniverse.com/. FundingUniverse. Retrieved 7 September 2014. 
  8. ^ "Kraft Foods to rename snacks company Mondelez". http://news.yahoo.com/. Yahoo!. 21 March 2012. Retrieved 7 September 2014. 
  9. ^ ""Cows Undercover" Milka UK TV ad created by Ogilvy Advertising London - un-clocked version!". http://www.youtube.com/. Google Inc. 20 April 2010. Retrieved 7 September 2014. 
  10. ^ "reclame - milka (2012)". http://www.youtube.com/. Google Inc. 18 October 2012. Retrieved 7 September 2014. 
  11. ^ "Milka Werbung It's cool man". http://youtube.com. Google Inc. 8 May 2011. Retrieved 7 September 2014. 
  12. ^ "Produkte" [Products]. http://www.milka.de/ (in German). Mondelēz International. Retrieved 7 September 2014. 
  13. ^ "Produits". Milka.fr (in French). Retrieved 16 November 2014. 
  14. ^ "Tablas Milka". milka.hu (in Hungarian). Retrieved 16 November 2014. 

External links[edit]